A FREE WEBINAR FROM RAGAN CONSULTING GROUP

3 Ways Communicators Must Step Up in Uncertain Times

Tuesday, Sept. 29, 2020
2-3:30 p.m. ET

At the height of the COVID-19 pandemic, communicators met the challenge to keep the stay-at-home workforce connected while providing timely information to customers, media and other external audiences.

We are now in a time of great uncertainty, gauging the ebb and flow of the coronavirus, managing the unpredictable return to the office, the impact of layoffs and budget cuts, and the urgent need to address racial inequality.

Effective, creative communications has never been more essential.

How will you help to shape the new reality your organizations face? How will you continue to expand your growing influence across the organization and prove your value to your leaders?

Join RCG managing partner Rebecca Shaffer and a panel of experts to offer advice and answer your questions about what's next for communicators in these unprecedented times.


You'll learn:

  • How to be a conscious communicator when writing for the CEO, leading a meeting and publishing content for all of your audiences.
  • How to be inclusive in all communications channels, in print, images, speeches, graphics and videos.
  • How to determine clear objectives for your measurement strategy
  • How to use the resulting data to influence strategic decisions
  • How to build influence in your organization

Don't miss this unique opportunity!
AGENDA
2-2:05 p.m. ET

Opening remarks

Rebecca Shaffer, Managing Partner, Ragan Consulting Group
2:05-2:20 p.m. ET

Why communicators are the most important DE&I change agents

Even in the midst of managing a global pandemic, organizations are prioritizing their diversity, equity and inclusion efforts. Communicators need to take the reins and develop an inclusive communications plan for what matters most: making connections, listening, empathy, compassion—and meaningful change.

Kim will discuss how to:

  • Be a conscious communicator when writing for the CEO, leading a meeting and publishing content for all of your audiences.
  • Be inclusive in all communications channels, in print, images, speeches, graphics and videos.
  • Assess your DE&I IQ and learn what to do with the results.
  • Partner with HR on developing inclusive language guides, policies and procedures.
Kim Clark, Diversity, Equity and Inclusion Consultant, Ragan Consulting Group
2:20-2:35 p.m. ET

How to use data and metrics to track your connection and engagement with your audiences

"Nice-to-know" data really doesn't exist anymore. You need clearly defined goals for your comms efforts and a specific plan for measuring your progress and impact on the organization.

Katrina will discuss:

  • What metrics matter most in this time of social unrest, economic uncertainty and fears of the continuing pandemic
  • Why employees are open to more frequent surveying
  • How to determine clear objectives for your measurement strategy
  • How to use the resulting data to influence strategic decisions
Katrina Gill, Measurement Consultant, Ragan Consulting Group
2:35-2:50 p.m. ET

How to use the art of persuasion and influence to move ideas forward in the organization

Communications became more relevant than ever before during the pandemic. With so much to be done, it's time to harness your access and influence to push your organization forward.

From Joe Friedman, you'll learn:

  • How to build influence in your organization
  • The psychology of persuasion
  • The importance of knowing your numbers before pitching a new idea
  • How to determine your credibility and rapport among your peers and leaders
Joe Friedman, Consultant, Ragan Consulting Group
2:50-3 p.m. ET

Questions and final remarks

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PRESENTERS

Diversity, Equity and Inclusion Consultant
Ragan Consulting Group
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Katrina Gill
Measurement Consultant
Ragan Consulting Group
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Joe Friedman
Consultant
Ragan Consulting Group
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MODERATOR

Managing Partner
Ragan Consulting Group
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Top 5 reasons to attend this webinar

  • It's free!
  • You'll receive all presentations and handouts.
  • You'll get access to an on-demand recording of the event for six months.
  • You're guaranteed extensive, how-to instruction that you can use immediately.
  • You can attend this immersive session without leaving your desk.

WHO SHOULD ATTEND?

You should attend this FREE webinar if you spend any time in the following areas:


Internal Communication • Diversity and Inclusion • Executive Communication • Leadership Training• Public relations • Crisis Communication

REGISTER NOW

For questions, please contact customer service at

CService@Ragan.com or by calling 800-878-5331.

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PRESENTED BY:

Ragan Consulting Group