Video Storytelling 2.0 Workshop

Enhance your video production from concept to scripting, production and measuring business value


9-10:15 a.m.

The eight-step process to better video storytelling

From initial idea to scripting, production, post-production, posting and measurement, video storytelling is far more involved than just hitting "record."

In this session you'll learn:

  • Process! Where to start and how to move your production forward calmly and efficiently
  • How mastering this process can help unlock your creativity (and what to do with this newfound creative mojo)
  • "That's not a video"—when, how and WHY to say "no" to a video concept
10:15-10:30 a.m.


10:30 a.m.-noon

Advanced scriptwriting and concepting

Now that you've mastered the process, let's turn our attention to the creative side: writing better scripts and developing more interesting concepts.

Here's what we'll do:

  • Take a boring, run-of-the-mill CEO memo and turn it into a captivating script
  • Formulate questions that drive narratives
  • Look at an interview transcript and mine for story gold
  • Develop your next video concept


  • Bring a video script or concept for something you intend to produce (even if you wrote it on a bar napkin) and let's flesh out into a more entertaining, easier-to-produce document.
Noon-1 p.m.


1-3 p.m.

Advanced shot list and visual development

Now that you have words on the page, it's time to plan your visuals on the screen.

In this session you'll learn:

  • How to break down your story into visual "beats"
  • The easiest way to plan out your shots so your production runs smoothly and efficiently
  • How to structure shot "flow" so your video feels faster and smoother


  • We'll take your newly formed script and start breaking down the elements into shots using Justin Allen's shot list template
3:15-3:30 p.m.


3:30-4:15 p.m.

Putting it all together

In the final section of the day, we'll put it all together with a dive into editing.

Here's what we'll do:

  • Talk about the best way to organize all of your elements so you/your editor have an easier time bringing your video to life
  • How to fix common story issues in an edit
  • Why music and natural sound are your secret video storytelling weapons


To get the most out of this workshop, you have to come prepared.

Here's what you should bring with you (don't worry, we'll remind you):

  • A laptop
  • Story ideas