Best Practices for Nonprofit Communications in the Pandemic and Beyond

Tuesday, March 23, 2021
1-4 p.m. Eastern time

As a nonprofit communicator, your job has been crucial during the pandemic—and your organization still needs you to keep its mission front and center for employees, donors, community members and other stakeholders. You'll need to use smart digital strategies, compelling storytelling and empathetic thought leadership to keep the trust and financial support of the audiences you rely on while continuing to live out your purpose.

Join your peers on March 23 for Ragan's virtual workshop designed for nonprofit communicators. You'll learn from top nonprofit organizations that not only survived but thrived in the pandemic—and adopted strategies and practices they'll be using for years to come. You'll hear eye-opening case studies and network with fellow nonprofit communicators. Don't miss this chance to connect with peers facing the same challenges as you and get the practical advice you need to carry out your organization's mission despite any obstacles or crises.

This is a must-attend information-packed workshop for communicators at nonprofits and associations and their partners at agencies and beyond.

By attending this workshop, you'll learn:

  • How to get creative to keep donors and supporters highly engaged in a time of financial strain and distractions
  • Ways to showcase your mission on social media through compelling content and empathetic storytelling
  • The secrets to planning effective virtual fundraising and awareness events and campaigns
  • How to use communications to reinforce your organization's commitment to transparency
  • Why and how to use executive thought leadership as a powerful tool to combat misinformation and advocate for your cause
  • How to understand and address the impact of social inequity on those you serve
  • Case studies of organizations that have launched successful campaigns even with limited budgets and resources
  • How strategic partnerships can help you expand your reach and garner more support
Bonus Takeaways:
  • Guide to Virtual Event Do's and Don'ts
  • List of Free and Helpful Social Media Tools
  • Sample Nonprofit Strategic Comms Plans
  • Guide to Inclusive Language
  • Fundraising Timeline Template
  • Nonprofit Digital Marketing Checklist



Don't miss this unique opportunity!


Join us to learn the new strategies and tactics nonprofit communicators need to thrive in a rapidly changing world.

1-1:05 p.m. Eastern time
Opening Remarks and Industry Wake-Up Call
1:05-1:25 p.m. Eastern time
Peer Roundtables

We'll start the workshop by connecting you with peers from similar organizations in breakout rooms where you can discuss the challenges you're currently facing, share what you've learned in the past year and discuss what you hope to learn during the event.

1:25-1:55 p.m. Eastern time
Using Virtual Experiences to Keep Donors Engaged with Your Mission in a Time of Crisis

The pandemic left many families struggling with job losses, reduced income and increased daily stressors—and donating to the causes and organizations they support may be taking a backseat at the moment. Furthermore, with in-person events cancelled, opportunities to engage supporters were fewer than ever before. Discover how the Nature Conservancy thought outside the box to maintain a high-touch relationship with their donors, develop safe and fun virtual experiences for their audience and continue to drive financial support.

Learn how to:

  • Segment donors and tailor your messaging to best engage with each group's circumstances in the pandemic
  • Create virtual awareness and fundraising events that cut through Zoom fatigue that engage and inspire audiences in a time of uncertainty
  • Find creative ways to make previously in-person experiences virtual—and how these tactics can remain useful after the pandemic
  • Tap into current trends and priorities for your audience to create relevant and timely donor content
  • Craft communications that show audiences how your mission—and their support—is more critical than ever
Alex Novak
Director, Communications and Marketing
The Nature Conservancy
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1:55-2:05 p.m. Eastern time
2:05-2:30 p.m. Eastern time
Using Thought Leadership and Executive Communications to Combat Misinformation, Protect the Reputation of Leadership and Advocate for Your Organization

If there's one thing audiences look for in a time of crisis, it's strong leaders. For nonprofit organizations, this is especially important—leaders and executives are expected to be fierce champions for their cause. Without a strong message and presence from them, you could easily lose the trust of your most critical stakeholders or fall prey to backlash from the public. Discover how to establish your organization's leaders as trusted advocates in your industry and to those you serve.

Learn how to:

  • Position your organization as a trusted resource for accurate and helpful information during the pandemic
  • Emphasize transparency in your executive communications to keep your brand reputation strong
  • Take a genuine and strong stance on issues of racial and social justice that impact your cause and mission
  • Infuse your messages from leadership with empathy and humanity to connect executive directors more deeply to employees, donors, community members, social media followers and more
  • Leverage all your organization's subject matter experts for your thought leadership efforts—not just top executives.
Content Marketing Manager
Whole Whale
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2:30-2:40 p.m. Eastern time
2:40-3 p.m. Eastern time
Speed Networking

Connect with your fellow attendees during three speed networking rounds where you'll brainstorm solutions to common nonprofit communication challenges in breakout rooms.

3-3:20 p.m. Eastern time
Addressing Inequity in Communities and Reaching Diverse Audiences with Your Organization's Message

The past year saw systematic inequity and injustice thrown into an unforgiving spotlight—and nonprofit organizations in particular play a critical role in making much-needed progress for the communities they serve. Join us for a discussion on how these communicators doubled down on their commitment to building a more inclusive organization culture and creating change for marginalized populations.

You'll learn:

  • How to thoughtfully consider the disproportionate impact of the pandemic on the communities you serve
  • How your current messaging and tactics may more effectively reach diverse and intersectional groups of supporters or beneficiaries
  • How to make your commitment to diversity, equity and inclusion clear to funders who are paying increased attention to the matter
  • How to make diversity, equity and inclusion a central part of your organization's mission and purpose
  • How to go beyond words and take action to address racism and inequity in your community
Teri Wade
Vice President, Marketing and Communications
Amida Care
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3:20-3:30 p.m.
3:30-3:50 p.m. Eastern time
Create Social Media Content that Showcases Your Mission and Stories

While social media has long been an important tool for nonprofits to reach their audiences, it has taken on more importance during the pandemic as a space to engage and interact in new and creative ways. During this session, you'll learn proven tips and tricks to craft exceptional content on LinkedIn, Facebook, Twitter, Instagram and beyond that stands out in a crowded donor and funder outreach landscape and tells the unique story of your organization.

Learn how to:

  • Recognize and reward supporters on social media and remind them of the impact of even small contributions
  • How to use free and low-cost tools to make your job easier and get stronger engagement
  • Create video content that inspires and entertains while also highlighting the critical work you do
  • Use social media to increase engagement at virtual events
  • Repackage and repurpose content creatively across channels to save time and resources
  • Differentiate your content and messaging across platforms, be it Instagram, LinkedIn or Twitter
Kelly Brockmeier
Director, Public Relations and Social Media
Wounded Warrior Project
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3:50-3:55 p.m. Eastern time
3:55-4 p.m. Eastern time
Closing Remarks and Top Takeaways


Director, Communications and Marketing
The Nature Conservancy
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Director, Public Relations and Social Media
Wounded Warrior Project
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Vice President, Marketing and Communications
Amida Care
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Content Marketing Manager
Whole Whale
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Manager, Strategic Programming
Ragan Communications
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Top 5 reasons to attend this virtual summit

  • You'll interact with communications experts from top nonprofit organizations.
  • You'll receive all presentations and handouts.
  • You'll get access to an on-demand recording of the event for six months.
  • You're guaranteed extensive, how-to instruction you can use immediately.
  • You can attend this immersive summit without having to leave your desk.


Communications professionals who work at universities, hospitals, associations, charities, NGOs, and other nonprofit organizations in these disciplines:

Public Relations • Marketing • Social Media • Media Relations • Donor Relations • Employee Communications • Advocacy


Register for this can't-miss workshop today.
Early Bird Rates
(until 03/09/21)
Regular Rates
Registration $600 $675
Ragan Insider Registration $500 $575
Nonprofit Registration $450 $525

Phone registrations and group pricing: For group orders please contact our customer service team at 800-878-5331 or

For questions, please contact customer service at or by calling 800-878-5331.

Please visit our FAQ


Cancellation Policy: Fees are non-refundable. Substitutions will be accepted up to 7 days prior to the event for another virtual event of equal value.