Brand Storytelling &
Content Marketing Conference at Intel

Learn to craft engaging stories that capture attention, build brand loyalty and boost your organization’s bottom line

Sept. 26–28, 2018 • San Jose, California

#RaganContent

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Hosted by:                    Presented by:            

As content reigns supreme, you must get to the heart of your story to command your audiences’ attention. This conference will highlight practical strategies, tactics and tips on how to identify stories within your organization, tailor content across platforms and channels, use storytelling and content marketing to support PR, marketing and internal communications goals, measure your content’s effectiveness and more—no matter what your budget.

Join us and get takeaways to produce and distribute content that will turn you into a powerhouse content creator.

What you’ll learn:

  • Why images and videos are crucial to grabbing attention—and how you can include them in your content and pitches
  • Tips for identifying and working with employee subject experts—as well as pairing their voices with external influencers
  • How to optimize outstanding content with SEO and build out your content strategy
  • Secrets to maintaining a clear brand voice across departments, channels and content types
Don't miss this unique opportunity!
Can’t attend in person? Sign up for our live webcast

Attend three days of information-packed sessions and inspirational keynotes.

Sept. 26: Pre-conference workshops *extra fee to attend

Sept. 27–28: Main conference

VIEW FULL AGENDA

A FEW OF OUR FEATURED SPEAKERS

Senior director of social business
Dell
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Vice president and general manager of global communications
Intel
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Director of content marketing
GoDaddy
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Senior publicist
ESPN
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WHO SHOULD ATTEND?

If you work in:

Employee communications • Internal communications • Media relations • Corporate communications • Employee engagement • Global communications • Public relations • Marketing • Branding and/or employer branding • Social media • Content marketing • Digital communications • Brand journalism • Corporate affairs

LOCATION
Intel

Conference Venue:
Intel
131 Innovation Drive
San Jose, CA 95134

Here are a few hotel suggestions in the area:

Hyatt House Santa Clara
3915 Rivermark Plaza, Santa Clara, CA 95054 PH: 408.486.0800

 

Santa Clara Marriott
2700 Mission College Blvd, Santa Clara, CA PH: 408.988.1500

 

Hilton Santa Clara
4949 Great America Parkway, Santa Clara, CA PH: 408.562.6736

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NEED TO CONVINCE THE BOSS?

Here are a few excellent takeaways you’ll bring back:

  • How to get your employees involved in telling stories about your brand
  • How to reach stakeholders the way they want to be communicated with, based on how their brains are hardwired to respond
  • How to translate technical ideas and concepts into useful content that audiences understand
  • Ways to bring your marketing, communications and sales teams together for a content audit—and why you must set proper KPIs to consistently measure each department’s content efforts

Thank you to our current sponsors and partners:

Earn your professional certification while at the conference

As a business communicator, professional certification can elevate your career and help keep your skills fresh and applicable. Learn more about the Strategic Communication Management Professional (SCMP) and Communication Management Professional (CMP) certification programs on the Global Communication Certification Council (GCCC) website  and apply there to sit for the exam while at the conference.

Join us as an event sponsor and meet your target audience, showcase your products, present thought leadership, generate leads and boost your brand.


Here are a few examples of opportunities we offer: