Ragan Webinar
Breakthrough & Battle-Tested Strategies for Executive Communications
Change is constant, and over the past five years, organizations have seen a troubling trend: in times of swift transitions or shifts, employees are increasingly disengaged, demotivated, and less productive. If you are seeking new ways to approach change with your employees, without overwhelming or discouraging them, join Ragan on March 25th where we will share how effective thought leadership can effectively address change fatigue.
Leader-led communications can be a lifeline to employees. Whether it’s your executive or an internal thought leader, these communications provide clarity, consistency, and the human touch that fosters trust during periods of change. This essential 90-minute webinar will provide you with the insights and tools you need to guide and support those leaders to make sure these messages are not only received, but resonate with employees, connecting them to the company’s vision and inspiring productivity.
Join us on Tuesday, March 25th from 2-3:30 PM ET!
Get must-have insights, practical strategies and a communications playbook for your team to prepare for the year ahead.
AGENDA
When employees face a barrage of updates, shifting priorities, or new directives, this leads to ‘change fatigue,’ where motivation drops and engagement declines. This panel brings together communications professionals and mental health experts in a session that explains how to identify and mitigate fatigue, ensuring a healthier, more resilient workforce. Hear real-world examples of how communication teams collaborate with thought leaders to successfully navigate transformations without sacrificing morale or productivity. You’ll learn:
- Early detection: The tools and tactics you need to spot signs of fatigue—from frustration to resistance—and the proactive ways to address them.
- Collaborative solutions: How to partner with thought leaders across the organization, not just on the executive level, to craft messaging that drives engagement.
- Leadership alignment: Communication tips on how to bring ‘change fatigue’ to the forefront with executive leadership teams.
How can leadership voices resonate with employees? In this case study, we’ll hear from Bryan Bullock, Internal Communications Director for the Children’s Hospital Colorado, on their communications team’s approach to elevating senior leaders, fostering open communication and ensuring alignment on organizational goals and priorities. You’ll discover how they used their past Ragan Internal Communications audit and employee pulse surveys to identify areas they needed to address. You’ll discover their blueprint for how they put their CEO and senior leadership at the center of their internal communications strategies which has resulted positive employee engagement. You'll learn:
- Content and idea generation: How to break out of the box and incorporate internal and senior thought leaders into your strategy —plus, integrating insights into existing internal channels.
- Measuring impact: How metrics, from engagement rates to sentiment scores, guided improvements and demonstrated ROI to leadership initiatives.
- Maintaining momentum: Real-world tips for keeping enthusiasm alive, creating an ongoing feedback loop, and ensuring thought leadership remains a pillar of organizational culture.
Great thought leadership doesn’t happen by accident—behind every compelling executive voice is a seasoned comms team. In this fireside discussion, a top exec and their comms partner share how they work together to transform organizational culture. Gain practical insights on crafting messaging, fostering transparency, and uniting leadership voices with a corporate vision. You'll learn:
- Authentic narratives: Techniques for combining a thought leader’s personal viewpoints with the comms teams’ messaging needs.
- Working with the C-suite: Some CEOs are more media-savvy than others; here’s advice on how to work with those that believe they know it all, and those that actually do.
- Trust and transparency: How executive-comms partnerships can model honesty and openness, and boost morale and engagement across the company.
- Measuring success: Performance metrics that fairly reflect both the leadership’s vision and the comms teams contributions, ensuring shared responsibility for results.
Top 3 things you’ll learn:
- How communication professionals can address change fatigue and keep employees engaged, inspired, and productive.
- Organizational insights on fostering collaboration between your thought leaders and communications team.
- How to identify and empower thought leaders at every level of the organization.
| Rates | |
|---|---|
| Registration | $450 |
| Nonprofit/Gov/Edu Registration | $425 |
| Ragan Insider Registration | $400 |
Can't make it on March 25? All attendees will receive a recording of the webinar.
WONDERING IF YOU SHOULD ATTEND?
Here’s what past attendees are saying about Ragan and PR Daily Events!
A great resource that provides unique insights into problems we all face as communicators. Two thumbs up and already looking forward to the next webinar!
Very informative, practical and immediately useful.
Ragan is the absolute best. I have been a loyal follower of their education and resources for years. They have helped improve communication in my company and increase engagement and satisfaction.
Ragan webinars provide professionally engaging and actionable content on a wide range of communication topics.
Ragan webinars are consistently relevant to topics of the day, and presenters always give tactical information that can be applied to most communication job roles.
WHO SHOULD ATTEND?
You should attend this webinar if you spend at least a quarter of your time in any of these areas:
Brand Management • AI Integration • Marketing • Content Strategy • Content Creation • Strategic Communications • Internal Communications • Social Media • Global Communications • Issues Management • Executive Communications • Measurement Communications • Reputation Management • Digital Communications • Public Relations • Media Relations
CService@Ragan.com or by calling 800-878-5331.
