VIRTUAL WORKSHOP:

Business Fluency Bootcamp for Communicators

Monday, Dec. 13, 2021 | 2-4 pm E.T.

Strategic Communications • Public Relations • Employee Communications

During the course of the last 18+ months, the role of the communicator has transformed, earning you a coveted seat at the table. In joining those important conversations around your organization’s goals, vision, priorities and future, you need to be business fluent—understanding key business concepts, financials and the “lingo” of senior management. Now is the time to hone your business acumen and capitalize on your transformed role.

On Dec. 13, join Ragan for this much-anticipated Business Fluency Bootcamp featuring Karen Vahouny, adjunct professor at George Washington University, Cheryl Fenelle Dixon, adjunct professor at Columbia University, along with other communication pros who will offer expert guidance and resources to help you develop a strong understanding of the complexities that leaders face, and the knowledge you need to be a key player in your organization’s financial future. This bootcamp is grounded in the principle that to be a strategic advisor to your organization, not only must you know your business, but you also need to know about business.

The tools and business skills explored during this information-packed session will allow you to develop the skills that will make you indispensable to your organization (and for yourself!) and create a more strategic communications plan.

You’ll learn how to:

  • Interpret organizational financial statements
  • Speak the language of business and finance, and use financial tools to evaluate trends
  • Identify the “go-to” sections of an annual report and what they tell you
  • Master the business planning process and differentiate between a strategic and an operational plan—and understand their relationship to communication planning and activities
  • Create strategic communication plans that deliver profitability and demonstrate your value to top leaders
  • Gain continued trust and credibility of the communication function by setting measurable goals

Bonus Takeaways:

  • Guide to Key Business Terms You Should Understand
Don't miss this unique opportunity!

AGENDA

2:00-2:05 p.m. ET
Welcome and Opening Remarks
2:05-2:45 p.m.
Business Fluency Primer: The Need-to-Know Basics and Lingo

Presenter: Karen Vahouny, communications consultant, adjunct professor at George Washington University

Before you can become a true strategic advisor in your organization, you must know some key financial basics, like how to read a financial statement, reading (and understanding) annual reports and how to speak the language of business, including knowing key terms (read: ROI and market cap). In this session, you’ll learn:

  • Some important business terms (and their meanings) you can use
  • Financial statement basics; understanding annual reports
  • Ideas to build your business acumen to make yourself more valuable to management and to your team and keep your learning going
  • Plus, Q&A!
Karen Vahouny
Adjunct Professor
George Washington University's Strategic PR Master's Program
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2:45-3:25 p.m.
Using Your Knowledge to Create Strategic Communication Plans that spell ROI

Cheryl Fenelle Dixon, strategic communications consultant, adjunct professor at Columbia University

Once you have the lingo and basics down, now it’s time to create your strategic comms plan and present (and sell!) it to senior management. To do so, you will need to tie your organization’s goals to your results. In this session, you will learn how to:

  • Create meaningful and measurable strategies and KPIs that are tied to your organization’s operating plan and goals
  • Use research and insights to develop communication plans
  • Understand the needs and priorities of various stakeholders
  • Present communication plans to senior management and other decision-makers
  • Plus, Q&A!
Communications Consultant and Adjunct Professor
M.S. Strategic Program at Columbia University
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3:25-3:50 p.m.
FIRESIDE CHAT
A Seat at the Table: Communications Pros Share Real-World Lessons

In this fireside chat, senior communications pros offer best practices to get the attention of senior leadership and influence change within your organization. Hear ideas and suggestions on how to:

  • Gain a better understanding of the business goals so that you can measure and tie KPIs to your department
  • Partner with internal leaders to improve your organization’s triple bottom line
  • Effectively use business acumen to garner further attention for your communications department
  • Use your business knowledge to discuss budgeting and get the dollars you need to build a team

Plus, get your questions answered!

Lawrence J. Parnell
Associate Professor and Program Director, Masters in Strategic Public Relations
George Washington University
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Vice President of Marketing and Communications
BMC Software
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3:50-4pm p.m.
Closing Remarks and Top Takeaways

PRESENTERS

Adjunct Professor
George Washington University's Strategic PR Master's Program
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Communications Consultant and Adjunct Professor
M.S. Strategic Program at Columbia University
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MODERATOR

Director of Content & Programming
Ragan Communications
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Lawrence J. Parnell
Associate Professor and Program Director, Masters in Strategic Public Relations
George Washington University
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Top reasons to attend this workshop

  • You’ll receive all the slides and handouts.
  • You’ll get access for you and your entire team to watch.
  • You’ll have access to the recording for 12 months.

 

WHO SHOULD ATTEND?

You should attend if you spend at least a quarter of your time in any of these areas:

Public Relations • Corporate Communications • Internal Communications • Executive Communications • HR Communications • Corporate Culture • Employee Engagement • Human Resources

REGISTER NOW

PRICING
Register now for Business Fluency Boot Camp for Communicators:
Early Bird Rates
(until 11/29/21)
Regular Rates
Registration $500 $575
Ragan Insider Registration $400 $475
Nonprofit Registration $350 $425

Phone registrations and group pricing: For group orders please contact our customer service team at 800-878-5331 or cservice@ragan.com

For questions, please contact customer service at

CService@Ragan.com or by calling 800-878-5331.

Please visit our FAQ

FAQ

Cancellation Policy: Fees are non-refundable. Substitutions will be accepted up to 7 days prior to the event for another virtual event of equal value.

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