Change Management for Communicators Workshop

How to motivate employees to ride the waves of change

Nov. 15: San Francisco


The rate of change is faster and more intense than at any time in recent memory. We can't escape this phenomenon, and yet as communicators, we're expected to be the hero and pull employees through the constant churn of business disruption. What if you really could be the hero? That's the question we asked, and the answer is this workshop, where you'll get a viable internal communications plan that will allow you to be the leader your organization needs to succeed during constant change.

Be the hero. Go big—and go home with a plan that will:

  • Break down and address the pain points that are preventing your organization from thriving in the era of constant business disruption
  • Embed teachable moments between leadership, managers and their teams in which they learn from their mistakes to help the business thrive
  • Help employees embrace (yes, embrace) setbacks and even failures using a new narrative style of transparency

Bonus: When we say, "go home with a plan," we mean it. Throughout this workshop, you will use the concepts of Design Thinking to construct, test and prepare your workforce resiliency plan for launch when you get back to the office.

Don’t miss this unique opportunity!

9-10:45 a.m.

Set the stage for building your plan: Define the resilient vision for the workforce

After introductions and some coffee and tea, we'll share the kinds of changes our organizations have gone through or are going through. We'll find that we aren't alone. Then, we'll get clear on the definition of resilience, look at research of resilient organizations and create the building blocks of resilience that will guide us for the rest of the workshop.

Key activities and takeaways:

  • Articulate your own change challenges in your organization
  • Depict an ideal outcome—a vision of what's possible (not probable)
  • Apply best practices from professional growth research to create a resilient culture through trust and social capital
10:45-11 a.m.


11 a.m.-12.15 p.m.

Crucial steps in building your plan: Identify the pain points that will derail its success

It's crucial to look at our organizations' challenges to embracing change in a very honest way and identify what's in our control and what is not. Without this pause, without being asked tough questions (and practicing asking tough questions), opportunities to make moments in the details can be lost.

Key activities and takeaways:

  • Take a look at your own resilience factor and sit in the seat of the employee
  • Deconstruct your organization's obstacles to accepting change, breaking them down from mountains to molehills
  • Your own version of a SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats)
12:15-1:15 p.m.


1:15-2:30 p.m.

Build your workforce resilience plan using Design Thinking

Now that your problem is broken down into pieces, we'll move to constructing the nuts and bolts of your workforce resiliency plan. Using the innovative approach of Design Thinking, we'll build and test your plan in real time so we can work out the kinks before launching it on the job.

Key activities and takeaways:

  • Use the building blocks of resiliency and what exists in your current work culture to shape the plan
  • Review your strategy to see if it needs tweaking or if it can tweak your change challenge
  • Embed teachable moments between leadership, managers and their teams so they're learning from their mistakes to help the business thrive
  • Use a different narrative style of transparency, inclusivity and dependability to help employees embrace (yes, embrace) setbacks and even failures
2:30-2:45 p.m.


2:45-4 p.m.

Go big and go home: Create the definitive action plan for putting your workforce resilience strategy into motion

This is where we tie it all together and make the day's work actionable. We'll look at priorities, our to-do lists and our next steps to be proactive in preparing our employees for change. We'll look at why we have to be at the table so we can seed messaging now to prepare our folks for the future. We'll look at our goals of engagement, retention, productivity, etc., and work together to help each other achieve them by switching the mindset from a change challenge to becoming change champions.

Key activities and takeaways:

  • Walk away with an effective strategic communication strategy that is proactive and not reactive to today's disruptive business environment
  • Use employee feedback to know if your communications are on the right track
Kim Clark, affiliate consultant, Ragan Consulting Group


One location to choose from:

Nov. 15: San Francisco




Kim Clark

Affiliate consultantRagan Consulting Group

Kim Clark is an affiliate consultant for Ragan Consulting Group. Throughout her career she has focused on messaging, audiences and how communications shape people's experience. Her career spans radio, documentary filmmaking, agency partnerships with the Discovery Channel, marketing, brand strategy, writing, training and teaching. Since entering corporate cultures at KLA-Tencor, PayPal, NetApp and GoDaddy, she has taken full advantage of the various mediums to engage employees and facilitate transparency and trust in organizations. While at GoDaddy, she built an infrastructure and internal communications strategy from scratch and moved the trust needle 13 points in just six months (as measured by the organization's annual engagement survey). She is now working on practical ideas on how culture and communications can work together to co-create a workplace culture that's inclusive for all.




If you work in:

• Employee/internal communications • Corporate communications • HR • Change management • Employee engagement • Workforce development • Executive communications • Strategic communications


Nov. 15: San Francisco

Workshop venue:
Federal Reserve Bank of San Francisco
101 Market Street, Phoenix Conference Room
San Francisco, CA 94105



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Here are a few opportunities we offer:

  • Exhibitor booths
  • Speaking sessions on the main agenda
  • 10-minute lightning talks
  • Networking cocktail receptions
  • Bonus breakfast or lunch sessions
  • Small group dine-arounds
  • Track sponsor and emcee
  • Title badge sponsorship
  • Ragan and PR Daily award sponsorship

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