RAGAN WEBINAR:

Communicating Your Return-to-Workplace Plan to a Distributed Workforce

Wednesday, Aug. 25, 2021 | 2-3:30 p.m. ET

As many companies shift their office reopening strategies to accommodate the ever-changing needs and concerns of a post-pandemic workforce, it’s on communicators to ensure employees remain engaged in corporate culture whether your new workplace model be in-office, fully remote or hybrid.

Join us on August 25th for this Ragan Webinar: Navigating a Return to the Workplace to learn from top communicators with divergent office reopening plans on what you can do to put your employee concerns and well-being at the center of your reopening plan by communicating a timeline and procedures that satisfy your business needs and more.

Empower your organization’s people managers to better communicate with and listen to employees as you emerge from the past 17 months with new lessons and takeaways for setting reasonable expectations about your return to the workplace.

Plus, we’ll tackle The Great Resignation and show you how to encourage effective internal communications throughout your organization to retain employees.  

Top takeaways for you and your team: 

  • Determining and communicating a timeline for full office capacity that meets the needs of your workforce
  • Strategies for listening and addressing various employee hesitations around family care, health concerns and more
  • Crafting messaging vaccine requirements while addressing concerns about privacy, safety and religious affiliation
  • Refreshing your reopening communications efforts to include health and safety guidelines at the heart of your messaging
  • Creating digital shared spaces using tools and software that give every employee a way to feel heard
  • Resources and strategies that unite your workforce while respecting their time and schedules
  • Tips for adjusting the cadence and urgency of meetings and check-ins
  • Top considerations around diversity and accessibility that affect an employee’s ability to communicate remotely
  • How to communicate expectations around who can stay remote and who must come into the office
  • Strategies for reducing distance bias that can foster resentment between in-office and remote employees
  • Ways to craft parallel messaging with divergent expectations for remote and in-office employees
  • The top tools for hybrid employee engagement

Bonus Takeaways:

  • Ragan's Return to the Workplace Guide Executive Summary
Don't miss this unique opportunity!

Agenda

2-2:30 p.m. ET

How to help employees transition back to the office

Even companies that have decided to reopen offices at full capacity must reckon with the fact that there is no “going back” to exactly the way things were before the pandemic hit. Full capacity offices present new challenges: some employees may have taken on additional family needs and responsibilities, some may have medical concerns or not wish to be vaccinated, and others may be uncomfortable working in the old office layout. Nonetheless, there has to be an end to the uncertainty of working in "pandemic mode." In this session, Debra Helwig of K·Coe Isom will share the tools and techniques her firm used to navigate employee communications throughout the pandemic, with the end result of a successful return to offices across the US on June 1.

You’ll learn:

  • How to examine your previous COVID communications for signals that affect employee trust and readiness to return
  • The value of a third-party single source of truth as the North Star for setting and communicating COVID policy
  • How to build a well-managed partnership between internal communications, HR, and office leaders for effective response to employee concerns
  • How to determine and communicate a timeline for full office capacity that meets the needs of your workforce and your business
  • A permanent, non-COVID-related method for accommodating remote and hybrid workers in offices that are fully transitioned and open for business
Senior Internal Communications Manager
K·Coe Isom
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2:30-3 p.m. ET

Dissolving the Distance: Communicating with a remote team

While some workplaces can’t fully resume business and operational efficiencies until employees can safely gather face to face, the past 17 months have taught companies that productivity may have improved in remote environments and many employees have achieved a healthier work-life balance when they don’t have to commute to an office every day. This doesn’t mean that going fully remote isn’t without its challenges – employee engagement can be more difficult, meetings can happen more often than they need to and remote workflows can be trickier to design. We’ll explore the shift in corporate culture around remote work and share mindful messaging tips that can help you close the distance between employees and keep your remote-first workforce productive.

You’ll learn: 

  • How to create digital shared spaces using tools and software that gives every employee a way to feel heard
  • Tips for adjusting the cadence and urgency of meetings, check-ins and more to sustain remote engagement and keep morale high
  • Ways to help your managers work with employees to provide them a voice, through affinity and employee resource groups
  • Soft skills and strategies for having uncomfortable conversations with remote employees in different divisions or departments
  • Resources and strategies that bring your workforce together while respecting their time and schedules
  • Top considerations around diversity and accessibility that affect an employee’s ability to communicate remotely
Founder, Chief Employee Experience Officer
Cheer Partners
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3-3:30 p.m. ET
PANEL

The challenges and triumphs of communicating with a hybrid workforce

While workplaces are shifting their strategies for operation, many have abandoned a fully remote workforce model or a mandated return to the office in favor of a hybrid solution that is customized to the needs of their business, providing some form of home base while allowing select remote workers to continue telecommuting. With each hybrid workplace solution comes a set of communication challenges that you can help smooth over, including communicating your reasoning behind who gets to stay remote and who needs to come into work, reducing distance bias and ensuring remote employees feel included during in-office gatherings and meetings.

You’ll learn: 

  • How to communicate expectations around who can stay remote and who must come into the office
  • Strategies for reducing distance bias that can foster resentment between in-office and remote employees
  • Ways to craft parallel messaging with divergent expectations for remote and in-office employees
  • The top tools for hybrid employee engagement
Diversity and Inclusion Manager
Atrium
Read bio
VP, Brand Marketing
Avalara
Read bio
Global CMO
Havas Health & You
Read bio

Top reasons to attend this webinar:

  • You’ll listen to and interact with some of the nation’s top communications experts.
  • You’ll receive all presentations and handouts.
  • You’ll get access to an on-demand recording of the event for six months.
  • You’re guaranteed extensive, how-to instruction that you can use immediately.

PRESENTERS

Megan Rokosh

Global CMOHavas Health & You

Megan Rokosh is the Global CMO for Havas Health & You, the world’s largest Health and Wellness network. As such, Megan is responsible for overseeing the marketing efforts across the network’s 4000 employees in over 70 countries. Previously the Head of Communications for Havas NA, Megan raised the agency’s profile to top 5 and created platforms like "Bands & Brands", earning her an invite to Harvard’s Business of Media, Entertainment and Sports program. With 13 years global communications experience, Megan has worked across media, PR, agency, production, creative, strategy and as talent, for brands and partners including the NHL, MLB, Disney, UMG, UN Women, Forbes, Cannes, ANA and Walmart. She previously directed strategy for Rogers Communications, a 26.6B multimedia company. Megan is part of the Forbes Communications Council, a board member of New York Women in Communications, holds an Honors Commerce degree with a specialization in Marketing and speaks English, French and Spanish.

Cat Colella-Graham

Founder, Chief Employee Experience OfficerCheer Partners

Cat Colella-Graham is the Founder of Cheer Partners, an employee experience agency designed to revolutionize the day-to-day life of an organization’s most important stakeholders – their employees. In her deep experience as a Chief Human Resources Officer and Internal Communications expert, Cat saw a gap that needed to be bridged to drive forward a holistic employee experience. She foresaw that a new generation of employees were finding their voices and that companies would need to change the frameworks in which they communicate and engage with employees. Cheer Partners was founded to address this growing need.

Cheer Partners is brought into organizations to define the employer value proposition through a proprietary Cultural DNA Assessment and build a bespoke employee experience that drives high-productivity and business results. Cat has created offerings to attract, engage and inspire employees to deliver best-in-class engagement results. Her extensive knowledge spans corporate culture, internal communications, diversity, equity and inclusion practices, talent development and change management. Cat is known for being a trusted C-Suite advisor to Fortune 100 leaders.

Prior to founding Cheer Partners, Cat was the Executive Vice President and Global Head of People and Acquisitions at Ruder Finn and the Chief People Officer at Clever Devices. Cat was also the Senior Vice-President and Global Director of Human Resources and Recruiting at Cohn & Wolfe, a WPP company, Rubenstein Public Relations’ first HR Director and a Management Consultant in the Change Management Division of Accenture.

Cat is a member of Forbes Human Resources Council, a co-founder of the Diversity Marketing Consortium and a mentor with the Cherie Blair Foundation for Women. Cat is also a Senior Advisor to Benedictine University L.E.A.D.S program. She frequently guest lectures at Georgetown and NYU and is a volunteer TED translator in four languages. She holds a bachelor’s degree from Boston College, a master’s degree from Cornell University and is a Harvard Business School Executive Education alumna.

Jesse Hamlin

VP, Brand MarketingAvalara

Annabelle Montilla

Diversity and Inclusion ManagerAtrium

A trusted leader, friend and ally to Diversity, Equity and Inclusion partners, Annabelle Montilla is a champion of People & Culture at Atrium with more than 10 years of leadership experience. As Diversity and Inclusion Manager, she guides Atrium’s Forward Together movement and leads employee programming through hands-on training to achieve learning and development objectives. She is an uncompromising champion of authenticity and community at work and is often recognized for the welcoming environments, thoughtful engagement, and enduring relationships she cultivates. Her in-depth understanding of Sense of Belonging within the workforce is driven by her open heart and natural proclivity to ask questions, listen, and sponsor diverse perspectives within valuable dialogues.

 

MODERATOR

Justin Joffe

Manager, Strategic ProgrammingRagan Communications

Justin Joffe is the Manager of Strategic Programming at Ragan Communications. At Ragan, Joffe produces content and conference, webinar and workshop agendas including the company's annual Social Media Conference at Disney World. He currently contributes articles, including the publication's Daily Scoop. Joffe is also a freelance journalist and communications writer specializing in the arts and culture, media and technology, and ad tech beats. Before joining the Ragan team, Joffe worked for Muck Rack, PR News, and The Observer. Additionally, his writing has appeared in several publications including Vulture, Newsweek, Vice, Relix, Flaunt, and many more. You can find him on Twitter @joffaloff.

WHO SHOULD ATTEND?

You should attend if you spend at least a quarter of your time in any of these areas:

Employee Communications • Corporate Communications • Human Resources • Employer Branding • Internal Communications • Employee Engagement • Executive Communications • Talent Recruitment

REGISTER NOW

PRICING
 Rates
Registration $349
Ragan Insider Registration $299
Nonprofit Registration $275
For questions, please contact customer service at

CService@Ragan.com or by calling 800-878-5331.

Please visit our FAQ

FAQ

Cancellation Policy: Fees are non-refundable. Substitutions will be accepted up to 7 days prior to the event for another virtual event of equal value.

PRESENTED BY:

Ragan PRDn