The Culture Shift
How Communications Leaders Can Shape Culture & Drive Results

Culture isn’t just an idea—it’s the environment leaders create and employees experience every day. And communicators are uniquely positioned to shape it.

Join David Grossman, founder of The Grossman Group and author of the upcoming book The Heart Work of Modern Leadership, for an interactive workshop built specifically for senior communications leaders. Grounded in new national research with The Harris Poll, this session explores how modern leaders drive culture—and how you can do the same.

Whether your focus is organizational culture or the culture of your communications team, you’ll walk away with a practical framework for assessing culture, identifying what’s working (and what’s not), and activating meaningful shifts alongside senior leaders.

You’ll also connect with peers facing similar challenges, explore best practices, and reflect on your role as both a culture builder and a leadership voice inside your organization.

This is your chance to rethink how culture happens—and how you can lead it.

Key Takeaways:

• A mindset shift on your role in shaping culture
• A framework to assess, co-create, and communicate culture
• Real examples from peers and expert guidance from David Grossman
• Clear next steps to take back to your organization