Crafting Clear, Concise,
Captivating Copy
Writing chops is the No. 1 skill execs are looking for from communicators, so it should be your top priority. You need to win over all readers — from employees to the press — on your intranets, on social media, in your press releases, announcements and even speeches. That all requires tricks of the trade to help you pen prose that keeps your readers engaged and wanting more.
Join us on March 23 as we explore proven techniques that you can use across mediums to get eyeballs and keep them focused. Our experts will cover:
Part 1: Writing for your employee base: Getting to the “why” of your messaging.
Part 2: Writing for social media: What you should post, and what you should avoid.
Part 3: Writing for media coverage: press releases and pitches.
BONUS: Self-editing tips
You’ll walk away understanding:
- How to apply news value principles to your writing.
- Finding the right hook – think headlines, teasers and leads.
- The value of using precise, plain language to improve clarity and retention.
- Visual verb usage that packs a punch.
- Why style matters both in writing and presentation.
- Shortcuts to extract the most important pieces of your editorial storytelling.
- And, much more.
Top reasons to attend this webinar
- You’ll receive all the slides.
- You’ll get access for you and your entire team to watch.
- You’ll have access to the recording for 12 months.
PRESENTER
Director of Integrated Marketing—Masonite Jennifer Brown leads the performance marketing and media buying team at Masonite (NYSE: DOOR) and is building a center of excellence to support marketing and the rest of the business in areas of masonite.com (website), influencer and search for paid and organic initiatives. In her short time at Masonite, she launched the organization’s first-ever multi-channel advertising campaign “sound decision,” which earned honorable mentions at the 2022 PR Daily Social Media and Digital Awards in the categories of marketing campaign and multichannel campaign. Jennifer’s career spans the intersections of marketing, communications, strategy and digital, with previous experience as CMO of the Norwegian tech startup Decision and past roles at Edelman, HSN, General Motors and L Brands, among others. Vice President for Communications—Northeastern University Renata Nyul is vice president for communications at Northeastern University where she leads a broad portfolio of strategic communications functions designed to tell the story of the latest innovations at the university, engage internal and external audiences, and promote the institution at a global scale. She oversees the university’s media relations efforts to manage stories in top-tier press in major media markets within the U.S. and beyond; an award-winning in-house daily news operation, Northeastern Global News (NGN) that covers the university and the world; digital design and development to showcase the storytelling done by NGN’s team of journalists; enterprise social media including 24/7 listening and analytics and content creation across platforms; and the award-winning photography and film production to feature the university community. In addition, she plays a key role in crisis communications. Co-Founder and Senior Partner—Ragan Consulting Group Jim Ylisela is co-founder and senior partner of Ragan Consulting Group. He is an award-winning veteran Chicago journalist and a former publisher of Ragan.com. He brings more than 30 years of experience in writing, editing, communications research and consulting. Ylisela has designed and organized newsrooms for many companies and organizations, including Northwestern University’s Medill School of Journalism, where he served as a faculty member and co-director of Medill News Service from 1988 to 2001. He works with communicators to create brand journalism news sites, organize and train writers and editors and restore reporting (and creative storytelling) to internal and external communications.
MODERATOR
Head of Content—Ragan Communications Joyceann Garippa is the head of content at Ragan Communications where she oversees the content direction of Ragan.com, PR Daily and Ragan’s Workplace Wellness, as well as Ragan’s Communications Leadership Council (CLC) and PR Daily Leadership Network (PRLN). She also leads Ragan’s conference team, which creates strategic programming for conferences (live and virtual), workshops, bootcamps and webinars for Ragan’s vast audience of internal communications, external communications, wellness professionals and human resources.
| Rates | |
|---|---|
| Registration | $375 |
| Ragan Insider Registration | $350 |
| Nonprofit/Gov/Edu Registration | $325 |
Phone registrations and group pricing: For group orders please contact our customer service team at 800-878-5331 or cservice@ragan.com
WHO SHOULD ATTEND?
You should attend this webinar if you spend at least a quarter of your time in any of these areas:
Employee Communications • Executive Communications • Writing/Editing • Corporate Communications • HR Communications • Marketing • Content Strategy • Brand Storytelling • PR • Copywriter • Social Media
CService@Ragan.com or by calling 800-878-5331.
