Communications • Crisis • Public Relations
Organizations of all types and sizes have faced unprecedented challenges in the last few months: the devastating impact of the global pandemic, the economic fallout from business interruption and staggering unemployment, and the pressing need to remedy the longstanding racial injustice in our midst.
Any one of these crises would test even the most seasoned communication professional. And unlike many crises, these issues show no sign of abating.
That feels like crisis communications without a net—and seemingly without an end. But it's much more than that. These issues demand an integrated communications effort. Not just crisis comms, but issues management. Not just media relations, but public affairs thought leadership. And, as always, effective and engaging storytelling, both internally and externally.
In this virtual workshop, veteran journalist, PR consultant and crisis communications expert Nick Lanyi will help you think about, plan and execute the communications needs that comprise the "next" normal.
You'll learn how to:
- Create the strategic framework for a "rolling" crisis communications plan
- Manage your external and internal communications during the ongoing pandemic, recession, and period of social change
- Use scenario planning to ensure you aren't caught flat-footed by the next "flare-up" in these unfolding issues
- Reinforce—and raise—your organization's reputation during and after this period by focusing on your brand values and narrative
Your organization's reputation and success depend on positive relationships with a diverse set of stakeholders, both internal and external. During times of tension—whether due to a self-inflicted crisis or external factors—those relationships are easily strained, as stakeholders react intensely to your organization's actions and statements. Now more than ever, it's essential to re-orient your communications to ensure you're connecting effectively with your most important stakeholders and addressing their questions, concerns and priorities.
- What communicators should and shouldn't do during national crises
- Why focusing intensely on key stakeholders is the right approach—especially now
- How to develop a strategy that aligns your organization's values and goals with today's unique set of challenges
- How to create detailed comms plans that flow from your strategy
DISCUSSION: Do your "value" words measure up to the task ahead?
Crisis planning in the thick of a crisis? In today's new normal, it's essential. Organizations that simply react will get caught flat-footed. Today, it's necessary to keep an eye on the horizon, plan ahead and remain nimble, even when information is incomplete—especially when it comes to COVID-19.
You'll learn how to:
- Use adaptive scenarios to respond to the "rolling" crisis
- Start preparing for the next chapters in the pandemic—and beyond
- Maintain a consistent narrative in the midst of shifting seas
GROUP EXERCISE: Responding in real time to a simulated crisis.
The eyes of the world—including all of your stakeholders—are turning to business, government and nonprofit leaders for answers at a time when they're in short supply. Organizations that recognize this reality and rise to the challenge will see their reputations enhanced in spite of short-term setbacks related to the ongoing health and economic crises. We'll examine how executive communications and thought leadership strategies can be used to project your organization's values at a time when audiences are listening carefully.
- How to elevate your leaders' voices in the rapidly changing conversations about the pandemic, the economy and, especially, race
- Why words won't be enough, and how to make sure actions are communicated effectively
- The importance of point of view in executive communications
- Tips for focusing your leaders on the right messages
GROUP EXERCISE: How to structure and start an op-ed piece
Top 5 reasons to attend this workshop
- You'll listen to and interact with the nation's leading crisis communications and PR consultant.
- You'll receive all presentations and handouts.
- You'll get access to an on-demand recording of the event for six months.
- You're guaranteed extensive, how-to instruction that you can use immediately.
- You can attend this immersive session without leaving your desk.
WHO SHOULD ATTEND?
You should attend if you spend at least a quarter of your time in any of these areas:
Brand journalism • Content marketing • Crisis communications • Executive communication • Public relations • Social media • Storytelling • Writing and editing• Marketing • Community relations
|Early Bird Rates
|Ragan Insider Registration||$349||$424|
Phone registrations and group pricing: For group orders please contact our customer service team at 800-878-5331 or firstname.lastname@example.org