Crisis Response Training 6‑Pack
6 online training sessions in under 6 hours will prepare you for what’s next
Navigate the COVID-19 Crisis with Confidence and Success
Communicating during the COVID-19 crisis is a challenge for the most veteran of communicators. The situation changes daily and so do the needs of your key stakeholder groups—from employees to the media.
The Crisis Response 6-Pack Training Kit is yours to turn to any day of the week, any hour of the day and way beyond this challenging crisis, as it is inevitable that other crises will test the skills of even the best communicators. But, for now, as COVID-19 calls for communications leadership, you’ll find this series of crisis response conference sessions to be critical to your success as each day brings you another challenge.
The 6-pack sessions cover these important and timely topics:
- Crisis plans
- Stakeholder messaging
- Executive messaging
- Social media
- Video and visual storytelling
- Misinformation
Ragan Training and the Crisis Leadership Board has curated six of the most relevant and critical sessions from our top-rated conferences presented to you by crisis management experts who showcase lessons learned and plans they’ve implemented as they manage through the COVID-19 pandemic.
You will learn:
- What messaging is appropriate in the new normal—from compassionate tone to clear details
- Ways to modify your crisis response in real-time and deploy staff to support your efforts
- New writing rules and storytelling principles to inform and inspire all stakeholder groups—even when the news is bad
- Insights to help you leverage social media as part of your ongoing crisis communications
- The powerful new role video plays in uncertain times
- New ideas for creating and sharing video that motivates offsite staff and moves audiences looking for a source they can trust
- The surprising role that creative, even “fun,” content plays amid crisis—and how to create it
Your 6-Pack of Training Includes hour-long sessions on:
A crisis plan should be like a well-packed suitcase. You want to ensure you’re ready for anything thrown your way—and you don’t want it sitting on a shelf gathering dust because it’s impractical. Join us for the essential components of any coronavirus-era crisis plan. You’ll learn:
- Where pre-COVID-19 and other public health crisis plans went wrong: examples and mistakes to avoid
- Your crisis plan TOC: from utilizing a risk assessment to clearly defining roles and responsibilities
- How to create—or update—your coronavirus-ready crisis plan in easy steps
- Mistakes to avoid: Important lessons from when a crisis plan went off the rails
Presented at the Crisis Communications Virtual Conference
Unforeseen crises like the one we’re experiencing can send you scrambling to address concerns and ensure both employees and external audiences have access to up-to-date information that increases trust. That becomes harder as social media platforms can quickly spread misinformation and fake news, compounding problems with viral images and videos. Sit in on this insightful fireside discussion to hear how others are preparing and protecting their brands in the social media age—so you can do the same.
You’ll learn:
- Ways to modify your crisis response in real-time and deploy others to support your efforts
- How to get the right information to key stakeholders quickly to dispel myths and misinformation
- Steps for using social media in tandem with your crisis plans—plus pitfalls to avoid
- What’s next: Best practices for futureproofing your organization against potential threats
Presented at Ragan's Social Media Conference at Disney World
Leaders of companies and organizations are increasingly being called upon to speak to the media during the ongoing public health crisis, and communicators must help them see that cultivating media skills is a smart use of their valuable time. Excellent interviews don’t just happen; they take work. Gain insight into how to create and run an engaging media training program—and show leaders the importance of taking part in such training.
You’ll learn how to:
- Sell the need for regular media training for spokespeople of all backgrounds
- Train speakers to respond thoughtfully and tactfully during crisis situations
- Build trust so you can give direct feedback to leaders, including those with positional power
- Make your training interactive and learner-friendly
- Prepare spokespeople for various types of engagements—including broadcast, digital and print interviews
- Help your spokesperson gain confidence or give him/her a reality check
Presented at the Speechwriting & Public Affairs Virtual Conference
A crisis is no time to shelve content creation and storytelling. In fact, there’s no better time to ramp up your efforts to ensure you reach your people and the public with clear, concise and even compassionate communications. Join former journalist and Boston Scientific’s “unofficial editor-in-chief” for insights to ensure everything you produce or post now begins with a captivating concept—and ends with compelling writing that informs and inspires.
You’ll learn:
- The new role of timely, compassionate messaging: How Boston Scientific is keeping 30,000 remote employees informed during COVID-19
- Storytelling strategies to produce creative, clear content before, during and after the crisis
- How to add more visuals to the stories you post on internal and external channels
- Newsroom secrets: How to write fast, accurate copy for everything from intranet posts to employee newsletters—lessons from past crises and inspirational moments with the Hopi Nation
Presented at the Great Writing and Editing Virtual Summit
Social media is an essential tool for quickly communicating with audiences during a crisis. Do you have a plan to respond quickly to breaking news during the COVID-19 outbreak? How can your organization break through and successfully inform and engage audiences on today’s biggest platforms while minimizing risk? Discover the proactive and reactive strategies AARP uses to gain support around key issues at stake during the ongoing public health crisis and the 2020 election.
In this session, you’ll learn how to:
- Assess whether your social media team is prepared to respond to crises and identify weak spots
- Master the nuts and bolts of forming a rapid response infrastructure for crises
- Develop a compelling voice and content stream that breaks through social media noise and misinformation
- Build an authentic presence for executives to earn the trust of audiences before a crisis strikes
- Measure success and get leadership buy-in for your efforts
Presented at the Speechwriting & Public Affairs Virtual Conference
Video can help your messaging stand out amid today’s flurry of COVID-19 content. Visuals convey critical information faster and more memorably—while also capturing emotions. That’s a powerful mix that communicators can’t afford to forego in the face of today’s crisis. Join this wrap-up fireside chat for the inspiration you need to take your video storytelling to the next level when reaching more people could mean the difference between disinformation and disarray—or becoming a source your public trusts.
You'll learn:
- How to kickstart your video planning: New ideas for finding stories and inspiration for your video content within your organization and beyond
- Practical ways to integrate timely videos with your current social media strategy
- How to use live video and livestreams to connect with viewers in real time
- DIY studio takeaways: Tips and tools for creating, distributing and measuring your video efforts
Presented at Ragan's Social Media Conference at Disney World
If you are in any of these areas, this Crisis Response Training Pack would be a great resource for you and your team.
Crisis communications • PR • Employee communications • Social media • Storytelling • Content marketing • Writing and editing • Visual and video communications • Internal Comms, • Media Relations • Marketing
CService@Ragan.com or by calling 800-878-5331.
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