Designing and Communicating DE&I Programs and Employee Resource Groups

Thursday, Nov. 5, 2020
1-3:30 p.m. ET

A verbal or written commitment to improving diversity, equity and inclusion at your organization won't cut it on its own. If you don't have robust programs in place to support your efforts, you won't be able to make real progress—and you'll risk isolating your employees and customers.

This can't-miss Ragan workshop on Nov. 5 will give you all the practical guidance you need to run and communicate programs and employee resource groups that advance diversity and inclusion in the workplace and bring you closer to your goal of achieving true equity.

Whether you already have initiatives and resources in place or you're just getting started, you'll learn the ins and outs of what the most successful programs look like at major organizations—and the integral role communicators play in this effort.

Learn how to:

  • Increase employee engagement around D&I programs and ERG activities
  • Use communications to improve your organization's efforts to attract and retain diverse talent
  • Run storytelling and awareness campaigns that avoid tokenism and represent employees and stakeholders in an authentic way
  • Structure ERGs that are aligned with business values and objectives
  • Benchmark your current progress in hiring diversity and workplace inclusion, and set measurable goals for the programs and communications activities you plan to create
  • Get senior leadership involved with D&I programs

If your organization is committed to doing more to advance DE&I this year, you can't miss this chance to problem-solve your toughest challenges and start building a framework for real progress. Register today.

Bonus Materials:
  • DE&I Self Assesment Quiz
  • Inclusive Language Guide
  • Disability Inclusion Checklist for the Workplace
  • ERG Structure Template

Don't miss this unique opportunity!


1-1:10 p.m. Eastern time
The State of DE&I Moving into 2021

We'll set the stage for the day with important research on DEI and the trends shaping DEI strategy.

1:10-1:15 p.m. Eastern time
1:15-1:40 p.m. Eastern time
The Building Blocks of a Successful DE&I Program

Many organizations struggle with where to get started when it comes to putting in place a diversity, equity and inclusion program. During this session, we'll look at optimal structures and initiatives to ensure success.

Learn how to:

  • Understand what makes a program successful by looking at case studies of organizations that are hiring and retaining diverse talent and maintaining an inclusive workplace
  • Identify barriers to hiring diverse talent
  • Set a vision and specific, attainable goals and KPIs for what you'd like your program to accomplish
  • Build strategic frameworks and structures for the first initiatives you'd like to begin implanting at your organization
  • Tie D&I objectives to key business goals
Senior Manager, Global Diversity, Inclusion and Belonging
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1:40-1:45 p.m. Eastern time
1:50-2:05 p.m. Eastern time
Improve DE&I Programs by Getting Leadership More Involved in Your Efforts

Your organization's leaders represent your culture and values, which means your diversity, equity and inclusion can't succeed without their full support. Learn how to give them a bigger role in your programs to ensure your programs have long-term sustainability and drive business goals.

You'll learn how to:

  • Make a compelling business case to leaders for your programs and ERGs
  • Ensure that DE&I is made a priority at all levels of the organization
  • Use strong executive communications to improve employee engagement in DE&I initiatives, including with talent recruitment and retention
  • Help leaders feel comfortable speaking up about DE&I and playing a bigger role in your programs
Diversity & Inclusion Manager
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2:05-2:10 p.m. Eastern time
2:10-2:25 p.m. Eastern time
Running Successful and Accountable Employee Resource Groups

Discover how 3M approaches employee resource groups as much more than a "nice-to-have" initiative. You'll hear how they structure and govern their nine official employee resource networks in a way that ensures they're delivering on goals and benefiting employees. Get a look under the hood of 3M's ERGs and see how they've engaged employees and advanced their DEI commitments.

Learn how to:

  • Set formal processes for joining groups and establishing group leaders
  • Foster open communication within groups, even during COVID-19
  • Create ambitious but attainable objectives for employee resource groups
  • Help groups become a resource to departments in the organization when they need to respond to current events
Sam Sventek
Communications Director
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2:25-2:30 p.m. Eastern time
2:30-3 p.m. Eastern time
Create a Communications Strategy that Advances your DE&I Strategy and ERGs

Support your organization’s DE&I strategy and employee resource groups (ERGs) with a strategic communication plan. Discover how to increase the visibility of DE&I programs and ERGs within your organization and boost buy-in and participation.

Learn how to:

  • Develop a strategic communications plan aligned to your DE&I strategy
  • Choose the right channels to promote DE&I program efforts, even in a remote environment
  • Work closely with HR and ERG leaders to better understand initiatives and related goals and craft supporting compelling communications
  • Ensure that DE&I is top of mind throughout the organization
Director, strategic communications
Freddie Mac
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Debbie Jackson
Manager, Employee Resource Groups and Work-Life Management
John Deere
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3-3:05 p.m. Eastern time
3:05-3:25 p.m. Eastern time
Create a Measurement Plan to Benchmark your DE&I Progress and Continuously Improve Programs

Any organization that wants to improve in DE&I must closely keep track of how much their efforts are moving the needle. But finding the right metrics and collecting useful feedback can be challenging. At this session, we'll help you develop the KPIs that are most useful to your organization and show you how to measure accordingly.

Learn how to:

  • Identify the biggest areas for improvement in your organization
  • Regularly collect employee feedback to continuously improve their experience with programs
  • Set timebound and measurable goals that keep you accountable as you seek to advance DE&I
  • Present meaningful metrics to senior leadership that justify your budget
  • Look critically at hiring and retention data to understand where your efforts could be falling short
3:25-3:30 p.m. Eastern time
3:30 p.m. Eastern time
Top Takeaways from the Day


Communications Director
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Director, strategic communications
Freddie Mac
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Senior Manager, Global Diversity, Inclusion and Belonging
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Manager of Strategic Programming
Ragan Communications
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Top 5 reasons to attend this workshop

  • You'll listen to and interact with the nation's top communications experts.
  • You'll receive all presentations and handouts.
  • You'll get access to an on-demand recording of the event for twelve months.
  • You're guaranteed extensive, how-to instruction that you can use immediately.
  • You can attend this immersive session without having to leave your desk.



If you work in:

Internal Communications • HR communications • Diversity & Inclusion • Corporate Social Responsibility • Corporate Affairs • Employee Engagement • Wellness • Organizational Development • Public Relations


Join us for Designing and Communicating DE&I Programs and Employee Resource Groups:
Early Bird Rates
(until 10/22/20)
Regular Rates
Registration $549 $624
Ragan Insider Registration $449 $524
Nonprofit Registration $399 $474

Phone registrations and group pricing: For group orders please contact our customer service team at 800-878-5331 or cservice@ragan.com

For questions, please contact customer service at

CService@Ragan.com or by calling 800-878-5331.

Please visit our FAQ


Cancellation Policy: Fees are non-refundable. Substitutions will be accepted up to 7 days prior to the event for another virtual event of equal value.