RAGAN VIRTUAL WORKSHOP SERIES

Diversity, Equity & Inclusion Certificate Course for Communicators

Wednesday, May 18, 25 and June 1, 2022 • Virtual
1-3 p.m. ET

New Tactics, Tools and Techniques to Communicate and
Measure Your DEI Program

Includes DEI Certificate Upon Completion of Course

Train  Test  Transform

Create a more inclusive workforce • Take a leadership role • Disrupt biases
• Amplify marginalized voices at work • Draft a DEI plan • Measure results
Connect DEI, ESG and climate communications • Learn what works for other

Included in this class:

  • “Office hours” to consult with your instructor
  • DEI assessments for yourself and your organization
  • Interactive breakouts and networking with fellow attendees
  • Interactive Q&As with expert guests leading DEI programs

Fact: Diversity, Equity & Inclusion (DEI) is no longer nice-to-have. It’s now a requisite. But it must be supported by a communication plan and measurable goals that drive real results

Fact: 92 % of business leaders agree that a DEI training program should help organizations achieve their diversity and inclusion goals, according to benefits company InStride

Fact: This three-module virtual interactive course will meet (and exceed) those expectations by outlining exactly how you can help create, contribute to and communicate more effective DEI plans and programs. The curriculum, classroom collaboration and guests will help you transform your best intentions into actionable plans with measurable goals

Join Kim Clark (Ragan Consulting Group), Cheryl Fenelle Dixon (Columbia University), Deborah L. Johnson (The Motivational Institute), Aerial Ellis (Advisory 83, North Carolina Central University) and others to assert a stronger role for yourself in DEI, create a custom DEI action plan and deliver a DEI communications strategy that builds an equitable future for your workforce

SKILLS YOU’LL MASTER UPON COMPLETION:

  • Test and assess your organization’s DEI
  • Evaluate and improve your own DEI IQ
  • Take a stronger leadership role in DEI efforts
  • Understand, spot and remedy stereotypes and biases in communications
  • Draft a tailored DEI communications plan based on templates and best practices
  • Measure what matters by setting meaningful goals and objectives
  • Launch ERGs and other resources to support your drive for change
  • Choose the best channels, content and messages to promote DEI initiatives
  • Use inclusive language in all your communications (you’ll get a guide to help)

Classroom Materials:

  • The Implicit Bias Test
  • Check Your Privilege Quiz
  • DEI IQ Short Assessment
  • DEI Communications Plan Outline
  • Inclusive Language Checklist
  • Diversity Style Guide (Access to more than 700 terms and phrases)
  • DEI Organizational Assessment Grid

Get Recognized!

SHRM Certificate

Lawrence Ragan Communications, Inc is recognized by SHRM to offer Professional Development Credits (PDCs) for SHRM-CP® or SHRM-SCP® recertification activities. This program is valid for 6 PDCs.

Diversity, Equity & Inclusion Certificate Course for Communicators Certificate

Includes DEI Certificate Upon Completion of Course

REGISTER NOW

AGENDA

Join to hone the skills you need to help create, communicate and measure a DEI program for your organization. You’ll receive assignments, a certificate of completion and a DEI plan you can tailor to your organization.

Module 1: DEI Primer & Roles
May 18, 1-3 p.m. ET
DEI and the Communicator’s Role: Foundations of a DEI Program

Too many DEI programs fail to go beyond good intentions. This session will give you a roadmap that advances diversity at your organization—and your role in it. You’ll learn:

  • The FAQ: What DEI is really about—busting myths and misconceptions
  • The “Why of DEI”: How to discover your organization’s deeper DEI purpose
  • The communicator’s role: Your part in empowering DEI across the organization
  • How unconscious bias derails DEI communication efforts
  • Allyship and accompliceship for communicators: Inclusive language and visual representation
  • How microaggressions undermine an inclusive culture—and how to stop them
  • Managing DEI backlash

Light Homework:

  • Take the Implicit Bias Test
  • Take the Check Your Privilege Quiz
  • Find a communication document or brief within your organization
  • Rewrite it to be more inclusive & representative
  • Bring the before and after

Instructor: Kim Clark is a certified diversity, equity and inclusion consultant at Ragan Consulting Group.

Guest: Deborah L. Johnson is the founder and president of The Motivational Institute and a faculty member at UCLA’s Anderson Graduate School of Business.

Guest: Aerial M. Ellis, Ed.D. is the managing principal of Advisory 83.

Managing Principal
Advisory 83
Read bio
Faculty Member
Executive Leadership Diversity Institute UCLA Anderson Graduate School of Business
Read bio
Kim Clark
Diversity, Equity and Inclusion Consultant
Ragan Consulting Group
Read bio
Module 2: Communicating DEI
May 25, 1-3 p.m. ET
Next Steps: How to Add a DEI Lens to Your Communications

Now that you have the basics down and assessed where you stand, let’s take the next step and turn the spotlight on communications so you can impact DEI for the better throughout the organization. You’ll learn:

  • What “Performative Communication” looks like and its impact on the organization
  • Cultural moments, social justice issues and creating DEPTH to your communications
  • Tapping DEI champions: How to partner with HR, ERGs and engage leaders
  • DEI Plan Anatomy: Essential elements of a successful DEI communications plan
  • Why budgets are “moral documents”—and how to put dollars behind DE&I
  • Analyzing your DEI data, detecting trends and identifying DEI barriers within ourselves and at your organization

Light Homework:

  • Take the DEI IQ short assessment
  • Complete DEI comms plan exercise
  • Bring your DEI comms plan

Instructor: Kim Clark is a certified diversity, equity and inclusion consultant at Ragan Consulting Group.

Guest: Janet M. Stovall is a senior client strategist at the NeuroLeadership Institute.

Guest: Cheryl Fenelle Dixon is an adjunct professor of strategic communications at Columbia University.

Senior Client Strategist
NeuroLeadership Institute
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Fractional Chief Communications Officer and Adjunct Professor
M.S. Strategic Program at Columbia University
Read bio
Kim Clark
Diversity, Equity and Inclusion Consultant
Ragan Consulting Group
Read bio
Module 3: Process & Measurement
June 1, 1-3 p.m. ET
Activate and Assess: How to Create and Measure a DEI Plan

DEI must be monitored and managed just like any other business imperative. This session gives you the tools you need to craft and quantify your DEI plan’s progress. You’ll learn:

  • Embedding DEI into communication processes: editorial calendars, production, review, talent management lifecycles, business operations, decision making and communications outputs
  • Matching DEI to real KPIs: How to assign meaningful metrics beyond messaging
  • How to turn data into insights that take your DEI efforts to the next level
  • Final insights to take your DEI program to the next level of success
  • What’s now and what’s next: How to embrace social justice communications

Instructor: Kim Clark is a certified diversity, equity and inclusion consultant at Ragan Consulting Group.

Guest: Gannon Mason is a DEI program manager at United Parcel Service.

Guest: Jennifer Nerida is a senior ADA specialist and DEI council member at Pacific Gas and Electric Company.

DEI Program Manager
United Parcel Service (UPS)
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Senior ADA Specialist, DEI Council Member
Pacific Gas & Electric
Read bio
Kim Clark
Diversity, Equity and Inclusion Consultant
Ragan Consulting Group
Read bio

Register for this immersive three-part DEI workshop series to create, communicate and quantify a DEI communications plan that drives real results for your organization. You’ll pay one registration price for the entire series. If you can’t attend one or more of the sessions live, you will receive the on‑demand version(s).

REGISTER NOW

PRESENTERS
Kim Clark
Diversity, Equity and Inclusion Consultant
Ragan Consulting Group
Read bio
Faculty Member
Executive Leadership Diversity Institute UCLA Anderson Graduate School of Business
Read bio
Managing Principal
Advisory 83
Read bio
Senior Client Strategist
NeuroLeadership Institute
Read bio

Senior ADA Specialist, DEI Council Member
Pacific Gas & Electric
Read bio
Fractional Chief Communications Officer and Adjunct Professor
M.S. Strategic Program at Columbia University
Read bio
DEI Program Manager
United Parcel Service (UPS)
Read bio

Top 5 reasons to attend this workshop:

  • You’ll listen to and interact with the nation’s top DEI and communications experts.
  • You’ll receive a certificate of completion, all presentations and handouts.
  • You’ll get access to an on-demand recording of the course.
  • You’re guaranteed extensive, how-to instruction you can use immediately.
  • You can attend this immersive course in small segments over 3 weeks.
PRICING
Join us for the Diversity, Equity & Inclusion Certificate Course for Communicators virtual workshop series.
Regular Rates
Registration $899
Ragan Insider Registration $799
Nonprofit/Gov/Edu
Registration
$749

Phone registrations and group pricing: For group orders please contact our customer service team at 800-878-5331 or cservice@ragan.com

For questions, please contact customer service at

CService@Ragan.com or by calling 800-878-5331.

Please visit our FAQ

FAQ

Cancellation Policy: Fees are non-refundable. Substitutions will be accepted up to 7 days prior to the event for another virtual event of equal value.

PRESENTED BY

CONTACT

REGISTRATION

For questions related to event registrations, please contact:
Shallon Blackburn
Customer Service & Sales Manager

 

SPONSORSHIP

If you’re interested in sponsoring this event, please contact:
Hannah Lavelle & Andrew Newton

 

PROGRAM

For information on programming and speakers, please contact:
Joyceann Garippa
Director of Content & Programming