RAGAN VIRTUAL CONFERENCE

Diversity, Equity & Inclusion

Wednesday, May 19, 2021 | 10:00 a.m. – 4:30 p.m. ET

The Communicator’s Essential Role in DEI

Communicate with Authenticity • Build Trust
Create a Culture of Belonging • Make a Social Impact
Shape Strategy • Craft Messaging

At a time of heightened awareness of social belonging and justice within organizations of all sizes, communicators are at a seminal moment: to play an active role or stand on the sidelines. If it’s the latter, this conference is not for you. If, however, you want to strengthen your organization’s diversity, equity and inclusion goals and initiatives, join us on May 19th for this must-attend Ragan virtual conference.

Communicators are in a unique position to collaborate with other DEI leaders to foster unity, build a stronger internal and external brand reputation, maximize innovation and improve the bottom line. The days of brands comfortably remaining silent are gone as employees and customers are demanding impactful change.

Join us virtually on May 19 for Ragan’s Diversity, Equity & Inclusion Conference. This fast-paced one-day conference will equip you with all you need to achieve your DEI goals. You’ll learn timely strategies to educate, engage and uplift your employees and customers in the wake of unparalleled uncertainty, political upheaval and the social justice awakening. This is an interactive and engaging event you cannot afford to miss.

You'll also receive these bonus materials:

  • Inclusive Language Guide
  • Equitable Development Guide

Plus, all attendees receive:

  • DEI Training Certificate
  • Access to a private LinkedIn group for attendees only
  • All slides and presentations from speakers
  • Connections to our esteemed speakers
Attendees Earn SHRM Credits
SHRM Seal

Ragan Communications is recognized by SHRM to offer Professional Development Credits (PDCs) for the SHRM-CP® or SHRM-SCP®. This program is valid for 5 PDCs.

Top 13 things you’ll learn at this conference:

  • The role of the communicator in driving DEI strategy internally and externally
  • How to prepare leadership to engage with DEI initiatives at your company
  • Master storytelling in an authentic and ethical manner
  • How to set achievable DEI benchmarks
  • How to strategically place DEI roles within your corporate structure
  • Strategies for launching actionable DEI initiatives that go beyond hollow gestures
  • Ways to incorporate the right imagery on social media that reflects your company’s DEI commitments
  • Methods to maximize Diversity & Inclusion outside of Human Resources
  • How proper DEI messaging can improve brand awareness and increase market share
  • Tips for using social media to showcase your DEI work for future employees and customers
  • Ways to build a more inclusive communication strategy by listening to customers and employees
  • Your organization can make a social impact through strong communications supporting your DEI programs
  • Effectively use cascade communication to ensure front-line managers are promoting DEI

Network with peers! Register today and you'll be able to join the private LinkedIn group right away!

AGENDA
Agenda
Pre-Conference Workshop: Presented by Workplace from Facebook
10:00 – 11:00 am ET
Getting Employee Experience Right for Hybrid Teams and Workforces

From employee wellness, communications and technology adoption, to coaching, personal development and office design, the Employee Experience is continually evolving in a COVID-impacted workplace. In this workshop we will highlight growing trends and the need to personalize the experience to your unique culture.

In this engaging workshop you will walk away with:

  • Understanding the new definition, expectations and requirements for employee experience
  • Idea of how to prioritize requirements
Workplace Partnerships
Facebook
Read bio
CEO & Founder
NoW of Work
Read bio
Main Agenda
11-11:05 am ET
Opening Remarks & Setting the Stage
11:05 – 11:20 am ET
Two Scoops of Justice – A Case Study on how Ben & Jerry’s Uses its Corporate Voice to Advocate for Progressive Change

As an aspiring social justice company, Ben & Jerry’s incorporates its progressive beliefs in its everyday practices and partnerships. While some companies shy away from making statements about racial tensions, Ben & Jerry’s sees them as vital to its work. In this case study-driven session, we will hear:

  • Specific examples of how Ben & Jerry’s has used its corporate voice and taken action for social change
  • A deep dive into the racial justice work Ben & Jerry’s has done over the last 5 years
  • The company’s “We Must Dismantle White Supremacy; Silence is NOT an Option” statement in response to the murder of George Floyd and why that has been held up as a model for others to take a stance
Grand poobah of PR
Ben & Jerry’s
Read bio
11:20 – 11:35 am ET
Workplace Culture, Diversity, Equity and Inclusion: Harnessing the Power of Analytics and DEI to Transform the Workplace of the Future

There are many ways companies are trying to address the inequalities in the workplace. But one of the biggest problems we have with making any real progress is moving beyond performative allyship and breaking the surface by putting actions behind our words. The missing link could be data and tracking more meaningful metrics. In this session, we will discuss:

  • What to measure and how
  • Identifying how to collect and analyze diversity and inclusion data while being legally compliant
  • Using the right analytics tools to provide transparency internally and externally
  • Understanding how to use your analytics to create a better workplace for today and tomorrow
  • Tools and services to help you in your measurement efforts
Vice President, DEI
McCarthy Building Companies
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Director, Diversity, Equity, and Inclusion
Florida International University
Read bio
11:40 am – 12:05 pm ET
The Four Biggest Blockers in Making Meaningful DEI Progress

Communicators are often more in touch with the pulse of the employee and where sentiment is headed than leaders, managers and even HR. With this access comes knowledge and the desire to act. However, as we strive for progress, we can run into obstacles. This session identifies four major blocks and how we can evolve to the next generation workplace culture. Talking about causes will also help as we listen to other speakers provide avenues and ideas to lead DEI and be change agents in our organizations. We will cover:

  • Unconscious bias & microaggressions in communications
  • Inclusive Language vs. Political Correctness
  • Intent vs. Impact
  • Fear of making mistakes that could hindering your DEI efforts
Kim Clark
Diversity, Equity and Inclusion Consultant
Ragan Consulting Group
Read bio
12:10 – 12:45 pm ET
PANEL
Engaging White Males as True Champions for Diversity & Inclusion

Inclusion strategies are formed around the inequities, biases, barriers and challenges that marginalized groups face. However, an unintended outcome of focusing DEI work around these groups is that the dominant employee group, white males, ends up less engaged in D&I efforts than their underrepresented colleagues.  In this session we will examine best practices to engage white males and ensure that they are champions and allies of diversity and inclusion. We will look at:

  • Understanding the shared perceptions and concerns white males have about D&I initiatives
  • Starting with open and honest dialogue with your white male population
  • Communicating how the organization and all its members, including white males, stand to gain by a diverse workforce
  • Showcasing metrics to directly link D&I activities to business strategy and outcomes so white males do not feel threatened or sidelined
  • Teaching your most prominent employee demographic how to talk and act with D&I in mind
Managing Director, Head of Employee Platform
Neuberger Berman
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Diversity, Inclusion and Belonging
Citrix
Read bio
Global Head of Internal and Client Communications
NielsenIQ
Read bio
12:45-12:50 pm ET
Identity Iceberg

Explores the concept of identity and the importance of going “below the waterline” to challenge and avoid stereotypes and identity-based bias.

Associate Education Director
ADL
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12:50-12:55 pm ET
Break
12:55 – 1:05 pm ET
Visual Storytelling that Reflects Your DEI Commitment

Communicators are constantly selecting imagery for web, print, and social media content. But the photos you choose, either from your own library or stock photography sources, can tell a specific and sometimes unintended story about power, privilege and representation. We’ll look at examples that can demonstrate or repudiate your organization’s commitment to DEI and gain tips for making conscious image selections for your communications needs. We will look at:

  • The principle behind the photo, and whether power being given to one person over another
  • The perils of tokenizing and stereotypical imagery
  • Building brand affinity and trust through your imagery
Chief Communications Officer
Pacific Council on International Policy
Read bio
1:10 – 1:45 pm ET
PANEL
Cultural Levers: Embedding DEI into the Organization to Make an Authentic and Meaningful Impact

Purpose-driven values and practices are being incorporated into the workplace and marketplace. Initiatives engaging leadership, infrastructure, teams, individuals and communities we serve need to be part of the DEI transformation.  What can we do to ensure that DEI strategies will be successfully implemented and sustained to make a lasting difference? In this session we will learn about:

  • Making DEI part of your company’s DNA
  • Building an accountable governance and infrastructure
  • Creating a positive impact for employees
  • Instilling a culture of DEI in all external business transactions
  • Ensuring your messaging serves as an authentic, outspoken voice and reliable ally on behalf of every employee
  • Creating a bully-free safe space inside your internal communication platforms
  • Laying the foundation for the working world of tomorrow
Director, Communications and Multicultural Affairs
Seasons Healthcare Management
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Diversity, Equity and Inclusion Officer
Arvest Bank
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Director of Diversity, Equity & Inclusion – The Americas
Warner Music Group, Corp
Read bio
1:50 – 2:15 pm ET
The Scripps Approach: Building Awareness of the Importance of EDI in Our Workplaces and Communities

Take a deep dive into how Scripps has fostered an equitable, diverse and inclusive workplace that reflects the communities it serves. Hear how their approach improves news coverage and content, business practices and performance, and overall employee experience. In this discussion, discover how Scripps is:

  • Leveraging “real people” to tell their story in the media
  • Empowering leaders to lead the EDI charge in their business units or reporting structures
  • Launching reverse mentoring programs to assist with the development of initiatives to cultivate, retain and promote diverse employees
  • Tracking equity, diversity and inclusion efforts culminating in regulatory reporting
  • Focusing on four pillars including: racial/ethnic, gender equity, LGBTQIA, and veteran status
Chief Diversity Officer
E.W. Scripps Company
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Vice President of Internal Communications
E.W. Scripps Co.
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2:20 – 2:30 pm ET
Setting Diversity & Inclusion Goals and How to Achieve Them

Goals give organizations and executives something to work toward, but concepts like belonging or inclusion can’t be measured the way sales goals or revenue targets are. Setting D&I goals takes a different approach that requires a lot more listening than talking. In this session, we will:

  • Identify the reason you are setting these goals
  • Learn to be collaborative with D&I goal setting among all stakeholders
  • Understand why it is important to look beyond diversity recruitment goals
  • Outline important and helpful D&I goals that should be incorporated
Director, Talent Acquisition, Early Career + Diversity & Inclusion
Bristol Myers Squibb
Read bio
2:30 – 2:35 pm ET
Pyramid of Hate

The Pyramid of Hate, is an ADL concept that demonstrates how the seeds of bias, once planted, can grow quickly from biased ideas to discrimination and acts of violence.

Associate Education Director
ADL
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2:35 – 2:40 pm ET
Break
2:40 – 2:55 pm ET
PANEL
Work From Home Has the Power to Advance DEI or Set It Back – Which Way Will Your Company Go?

WFH (Work from Home) initiatives, whether sprung out of necessity due to Covid-19 or already part of an organization’s culture, have provided a variety of benefits to companies, including increasing the talent pool. However, WFH programs can also have pitfalls that could impede diversity initiatives and invite lawsuits. In this engaging discussion, we will share:

  • Ways to communicate with remote employees to enhance a sense of belonging
  • Ideas and initiatives to engage with marginalized workers and those with unique challenges, such as working parents
  • How to address mental health issues arising from increased WFH isolation
Customer Success Manager
Workplace from Facebook
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Communications Lead, People and Diversity & Inclusion
Facebook
Read bio
3:00 – 3:20 pm ET
Inclusive Communications – Getting Past the Words on the Page

Implementing inclusion in your communication and brand strategies has less to do with the words you choose and more to do with how you create proof points that are credible in everyday team member experiences. Most people want to be involved, engaged, and experience the outcomes of strong inclusion and not just be reminded by a plaque on the wall or buzzwords on a page. While tone and consistency are critical to communications, pathos and ethos need to play a starring role in support of reality. Acknowledging challenges and seeking suggestions will propel credibility and invite engagement far more than Ivory Tower tactics. We will learn:

  • How to listen to your employees and customers to better build an inclusive communication strategy
  • Examples of inclusive words and phrases that engage a diverse workforce and customer base
  • Ways to challenge your stakeholders, including leadership and clients
Head of Global Corporate Communications & Brand Newsroom
Reebok
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Chief People Officer and SVP of Diversity, Equity & Inclusion
FiscalNote
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3:25 – 3:45 pm ET
Creating a Sense of Belonging in the Workplace – Do More Than Checking Off the Inclusion Box

Most organizations actively pursue diverse representation in their workplace, but this does not ensure that all employees feel included. Creating a sense of belonging provides leaders and organizations a good opportunity to reinvigorate their inclusion approach and goals. In this session, we will look at:

  • What is belonging?
  • What are the barriers of building an inclusive culture where everyone feels like they belong?
  • How to foster a sense of belonging in your organization for all your groups, including, persons of color, working moms, persons with disabilities, LGBTQ, veterans, baby-boomers and millennials and others
  • The need to communicate genuine support for the idea of belonging
  • Ensuring everyone is responsible for achieving D&I goals on a day-to-day basis
Inclusion and Belonging Manager
Tarmac
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Becky Graebe
Senior Director, Communications Strategy
Dynamic Signal
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3:50 – 4:05 pm ET
Gaining Market Share: Communicating Successful DEI Initiatives to Attract Customers and Improve Brand Awareness and Reputation

A company is only as strong as the brand message you communicate each time a customer interacts with your organization. If you fail to establish trust your brand’s attempts to reach new and diverse customers and communities will fail. In this session, we will examine ways to augment your marketing strategy with Diversity & Inclusion in order to enter new demographics and build a stronger brand in today’s new world. We will look at:

  • Building trust with niche audiences for both staff and customer recruitment
  • Developing strategic community resource partnerships and building an authentic outreach and marketing plan
  • Best practices for marketing, sales and external communications to partner with DEI teams
  • Developing a people-focused bottom line in addition to financial results
EVP & Chief Strategy, Corporate Development & Communications Officer
Jacobs
Read bio
4:10 – 4:25 pm ET
How to Sustain Ourselves and Our Teams as DE&I Communicators

The work of communicating diversity, equity and inclusion is emotionally demanding. In this fireside chat we will take a look at tips and tricks we can use to recharge and support our colleagues to do our best work. Areas of discussion include:

  • DE&I is everyone’s responsibility, how do we motivate allies to share the load? How do we show up as allies?
  • Perfection can’t be the enemy of progress, but there is so much more that needs to be done with urgency. What is the right balance?
  • The past year’s been so emotionally depleting. How can we recharge so we don’t lose momentum?
Vice President Brand & Culture Communications
Nutrien
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Senior Partner & Co-Lead for True MOSAIC DE&I Practice
FleishmanHillard
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4:25-4:30 ET
Closing Remarks

We’ll wrap-up the event and share our top takeaways from the conference.

SPEAKERS
Diversity, Equity and Inclusion Officer
Arvest Bank
Read bio
EVP & Chief Strategy, Corporate Development & Communications Officer
Jacobs
Read bio
CEO & Founder
NoW of Work
Read bio
Diversity, Inclusion and Belonging
Citrix
Read bio
Director, Diversity, Equity, and Inclusion
Florida International University
Read bio
Chief People Officer and SVP of Diversity, Equity & Inclusion
FiscalNote
Read bio
Kim Clark
Diversity, Equity and Inclusion Consultant
Ragan Consulting Group
Read bio
Vice President Brand & Culture Communications
Nutrien
Read bio
Customer Success Manager
Workplace from Facebook
Read bio
Chief Communications Officer
Pacific Council on International Policy
Read bio
Workplace Partnerships
Facebook
Read bio
Becky Graebe
Senior Director, Communications Strategy
Dynamic Signal
Read bio
Grand poobah of PR
Ben & Jerry’s
Read bio
Associate Education Director
ADL
Read bio
Vice President, DEI
McCarthy Building Companies
Read bio
Director, Communications and Multicultural Affairs
Seasons Healthcare Management
Read bio
Communications Lead, People and Diversity & Inclusion
Facebook
Read bio
Head of Global Corporate Communications & Brand Newsroom
Reebok
Read bio
Inclusion and Belonging Manager
Tarmac
Read bio
Director, Talent Acquisition, Early Career + Diversity & Inclusion
Bristol Myers Squibb
Read bio
Director of Diversity, Equity & Inclusion – The Americas
Warner Music Group, Corp
Read bio
Global Head of Internal and Client Communications
NielsenIQ
Read bio
Senior Partner & Co-Lead for True MOSAIC DE&I Practice
FleishmanHillard
Read bio
Vice President of Internal Communications
E.W. Scripps Co.
Read bio
Managing Director, Head of Employee Platform
Neuberger Berman
Read bio
Chief Diversity Officer
E.W. Scripps Company
Read bio

If you are interested in submitting a speaker proposal, please contact Amanda Jorgensen at AmandaJ@ragan.com

WHO SHOULD ATTEND?

You should attend if you spend at least a quarter of your time in any of these areas:

Internal Communications • Executive communications • Public Relations • Marketing • Human Resources • Diversity, Equity & Inclusion • Culture • Corporate Social Responsibility • Social Media • Human Capital Management • Employee Engagement • Employee Experience • Talent Management • Training & Development

REGISTER NOW

PRICING
Join us for Diversity, Equity & Inclusion virtual conference.
Early Bird Rates
(until 05/05/21)
Regular Rates
Registration $699 $799
Ragan Insider Registration $599 $699
Nonprofit Registration $549 $649

Phone registrations and group pricing: For group orders please contact our customer service team at 800-878-5331 or cservice@ragan.com

SPONSORSHIP

Thank you to our sponsors:

Join us as an event sponsor and meet your target audience, showcase your products, present thought leadership, generate leads and boost your brand.

Here are a few examples of opportunities we offer:

QUESTIONS

Registration
For questions related to event registrations, please contact:

Shallon Blackburn
Customer Service & Sales Manager
ShallonB@ragan.com

Sponsorship
If you’re interested in sponsoring this event, please contact:

Hannah Lavelle
Sales & Client Relations Manager
HannahL@ragan.com

Program
For information on programming and speakers please contact:

Amanda Jorgensen
Strategic Program Manager
amandaj@ragan.com

PRESENTED BY:

Ragan