RAGAN VIRTUAL CONFERENCE

Employee Communications & Culture

Thursday, July 29, 2021
11:00 a.m.–4:15 p.m. ET

Register by July 15
Save $100

Return to Workplace • DEI & Purpose • Storytelling • Change Communications

Maximize your summer and be prepared to…

Create a winning culture • Ignite your workforce • Boost employee engagement • Attract top talent • Improve your intranet • Optimize email results •  Implement new apps and tools

We get it! Your workforce culture has changed forever and you need new strategies, tools and technologies to inform, inspire and better engage hybrid employees. But all the planning, digital transformation and good intentions mean nothing without a people-first, purpose-driven organizational culture tying it all together.

Good news: You can cut through the clutter and confusion with a clear roadmap to a more empowered workforce in the new normal when you join Ragan on July 29th for a one-day tactics-packed virtual conference featuring experts from PepsiCo, Wells Fargo, Expedia, BMC Software, Navy Federal Credit Union, Blue Cross NC, Twitter, ServiceNow, The Stagwell Group, Boston Consulting Group, Informatica, American Heart Association, Cisco, Electronic Arts, Reuters and more.

This virtual conference is the reset button you’re looking for. You’ll leave with the big ideas, inspiration and practical insights to recharge, re-engage and reward your #1 asset as we settle in to a hybrid workplace.

You'll also receive these exclusive bonus materials:

  • 2021 Work Trend Index: The Annual Report
  • Cultivate a Brilliant Culture: How to Define, Scale and Sustain Your Culture
  • Reinventing the Intranet: A Community and Culture Experience
  • Combat Click Fatigue with More Engaging Employee Emails
  • What Return to the Office Will Look Like—and When
  • 9 Ways Communicators Can Spark Culture Change

Plus, all attendees receive:

  • Access to a private LinkedIn group for attendees only
  • All slides and presentations from speakers
  • Connections to our esteemed speakers
Don't miss this unique opportunity!

Top 15 things you’ll learn at this conference:

  • New Post-Pandemic Workplace Skills: Survey insights and tips to master each
  • Storytelling that Strengthens Culture: Inspiring lessons from PepsiCo
  • Social Media Advocates: How to transform staff into brand ambassadors
  • Thriving in Disruption: How to create cohesion and culture amid crises
  • Hybrid Workplace Toolkit: Best apps to boost dispersed engagement
  • Traditional Channels 2.0: Optimizing your email and Intranet
  • Smart Employer Branding Ideas: Case studies to help you attract talent
  • Inclusion & Belonging: How top brands embed DEI in their culture
  • The New EX: Fun, engaging employee parties/games/activations to try
  • ERG Insights: Simple steps to re-activate teams to drive culture initiatives
  • Memo to Management: What’s working in exec comms to energize teams
  • Workplace Wellness Research: Ideas to keep staff safe/sane/sanitized
  • The Power of Kindness at Work: How to create a positive, drama-free culture
  • Essential Employee Engagement KPIs: How to track and act on the data

Register today. Once registered, you'll be able to join the private LinkedIn group right away!

AGENDA
Agenda
11:00–11:25 am ET
FIRESIDE
Hearts and Minds: Shape and Strengthen Employee Culture with Storytelling

The pandemic forced organizations to innovate and reach employees in new, even wonderful ways. Workplace culture became more empathy-driven, workplace wellness escalated from nice-to-have to essential—and purpose-driven storytelling brought colleagues and coworkers together at a time when the workforce was dispersed, fragmented and fearful. Hear how Pepsi made the shift to align 60,000+ employees and which changes stuck when you join this inspiring fireside to kick off the day. You’ll learn:

  • How storytelling can shape and strengthen employee culture during a crisis
  • Emotion matters: How simple initiatives like “Frontline Profiles,” “Raise a Bag” employee recognition efforts and Autism Awareness can capture hearts and minds
  • Innovative ideas to inspire and inform staff—from Zoom Side Chats with execs to “meetings in a box” and even texting
  • How to empower employee voices to foster belonging and purpose
  • Bonus: How to keep your employee culture alive across different countries
Vice President of Communications
PepsiCo Foods North America
Read bio
11:30–11:55 am ET
PANEL
Content Strategy: Scale Culture with Award-Winning Content that Connects

It’s not enough to plan, preach and promote a great corporate culture. Today’s dispersed workforce requires that you live it—and embed it across the organization. Hear how award-winning employee comms teams successfully scale and cascade their positive cultures by creating engaging—and fun—content experiences for employees. You’ll learn:

  • How to create memorable content that connects with employees
  • How to build employee recognition into your content strategy and platforms
  • Channels that cascade culture: Examples of engaging culture-rich content
    posted on intranets, email newsletters and apps
  • The power of visuals: How to create or curate amazing photos and videos
  • Down with boring ideas! Contests and other creative ideas to rally teams
No Headshot
Vice President of Employee Communications and Engagement
ServiceNow
Read bio
Vice President of Learning and development
Navy Federal Credit Union
Read bio
Assistant Vice President of Communications
Navy Federal Credit Union
Read bio
12–12:25 pm ET
New Post-Pandemic Skills for Communicators: What It Takes to Succeed Now

Job skills were shifting before the pandemic. Those changes have only accelerated in the new normal—especially for communicators, whose greatest strategic value is the ability to build, protect and promote your people, organization and reputation no matter what’s ahead. Join to discover the skills you need to become the steady hand employees need now. You’ll learn:

  • New HR data: What the latest surveys reveal about a shift in critical workplace skills
  • Emotional IQ: The return of soft skills and how to lead with kindness and empathy
  • Adaptability: How to function at a high level outside of your comfort zone
  • Courageous conversation: How social audio, an anxious workforce and increased isolation for remote employees reshape workplace dialog
  • Digital capabilities: Why and how to embrace digital disruption
  • Storytelling: How to hone our messaging skills—and empower employee voices
Ray Day
Vice Chair
The Stagwell Group
Read bio
Culture and Employee Engagement Consultant
Ragan Consulting Group
Read bio
12:30–12:55 pm ET
Surviving and Thriving in Disruption: Building Cohesion and Culture

Chaos, crisis, cacophony—we’ve learned how to live with it all this past year. But you don’t have to merely survive amid change and disruption—you can thrive. Discover how to create cohesion and culture no matter what your employees face—from return-to-the-office concerns to expansion, turnover, M&As, data breaches or even another health crisis. You’ll hear:

  • How to create a responsive culture that adapts to change
    (starting with a clear top-down vision and strategy)
  • What a practical change management toolkit should include—from VSEM frameworks and templates to an initiative-based approach that aligns people and budget based on skillset and workload
  • KPIs that matter: Ideas to measure your change communications successes
  • What’s next in: Return to the workplace, staff reorganizations, DEI, workplace wellness—and how to combat fear with facts
No Headshot
Vice President of Communications
BMC Software
Read bio
1 pm-1:10 pm ET
Break
1:15-1:40 pm ET
The Hybrid Workplace Toolkit: Crack the Code to Boost Dispersed Engagement

Yesterday’s town halls and texts don’t have what it takes to align and inspire today’s more dispersed workforce. If you want to win the battle against remote distractions and unite your employees, it’s time to rethink your toolkit. In this session, you’ll get the playbook to energize teams wherever they are—and build better engagement across the organization. You’ll learn:

  • A checklist to re-evaluate your tech stack and break into new platforms
  • The new hybrid toolkit: How to build a more collaborative digital workplace using Yammer, Slack, Zoom, Teams, MeetingPulse, Jive, Google Suite apps and more
  • How to choose the best employee engagement tool for your culture and budget
  • The growing role of video storytelling in conveying culture and aligning teams
    —a breakdown of essential equipment and how to use it
  • Insights and tips for tracking engagement KPIs
1:45–2:10 pm ET
Intranet and Email 2.0: Transform the Way You Communicate Across Traditional Channels

Thanks to the WFH shift, work is more digital now. That also means employees are more overwhelmed with emails and Intranet updates. In fact, nearly 150 emails hit our inboxes each day. Beat click fatigue and level up your traditional channels by integrating them more fully—and populating them with must-read content. You’ll learn:

  • The Kitten Phenomenon: How data spikes during the pandemic drove
    Verizon’s shift to shorter, graphical, fun employee emails
  • Examples of employee email newsletters that work—and don’t
  • How return-to-workplace has changed employee expectations about Intranets
  • How to counter click fatigue by emulating Verizon’s Email + Slack + Intranet
    360-degree internal comms flywheel (with 65% open rates and higher intranet CTs)
  • Examples of e-card content that drives employee engagement (on any channel)
  • Sample metrics to give you 360-degree view of employee engagement
  • Beyond emails/intranets: How to craft more engaging BlueJeans broadcasts
Acting Director of Internal Communications
Verizon
Read bio
2:15–2:40 pm ET
PANEL
New Employer Branding Ideas: Spirit Week and Other Ideas to Attract Talent

Want to boost buy-in as more employees return to the office? Would you like to increase employee engagement and productivity—while attracting top talent with new post-pandemic professional priorities? This session is packed with practical case studies guaranteed to help you rally current and future employees around your purpose, values and mission. You’ll learn:

  • Compassion first: How to include these purpose-driven priorities in your EVP
  • Passion over perks: Ways to showcase culture through highly-shareable efforts like
    Spirit Week—and how to empower employees to attract like-minded candidates
  • Content case studies: Examples of unique employer branding and recruiting marketing—plus how to create content that resonates with the right people
  • Insights to increase your Glassdoor ratings—plus what it takes to get listed on Glassdoor’s “Best Places to Work”
  • Conversation: Ideas to promote your employer brand using podcasts, Twitter, Instagram, Facebook and even TikTok
Senior Social Media and Employer Brand Lead
Cisco
Read bio
Branding and Marketing Director
Boston Consulting Group
Read bio
Director of Internal Comms and Employment Brand
Blue Cross, NC
Read bio
2:45-3:10 pm ET
PANEL
Beyond the DEI Acronym: Unite and Empower “Freedom Fighters” at Work

A dispersed workforce doesn’t have to be disconnected. In this session, you’ll learn how diverse teams foster better employee engagement and belonging and discover how DEI empowers employees to feel more supported and connected. You’ll hear:

  • DEI + DATA case study: One organization’s secret sauce to bringing DEI to life
  • How to articulate your DEI story and share it to connect ALL employees
  • How to align DEI and social impact strategies for greater results
  • How to tap ERG groups to boost awareness, allyship and action
  • The history of “freedom fighting” and how employees can break out
    of a post-WFH silo by opting into their power and responsibility
  • Privilege in the workplace: How to recognize each other’s privilege to boost engagement, inclusivity, productivity and a deeper sense of purpose
  • How to give employees a playbook for owning their careers
Senior Director of Diversity, Inclusion, Equity and Belonging
Informatica
Read bio
Director of Communications
American Heart Association
Read bio
Senior Program Manager, Data and Privacy
Twitter
Read bio
3:15-3:40 pm
Turn Employees into Advocates: Spark Culture with Rituals, Recognition and Social Media

Managers are overworked, employees are disengaged and today’s office culture is in disarray. That’s why it’s more important than ever to focus on team building, employee recognition and engaging employees as advocates. Join for new—even fun—ways to transform employees from “audience” into corporate culture “ambassadors.” You’ll learn:

  • Snapshot of a successful “Culture Transformation Plan” that can boost employee engagement up to 90% (based on Josh Levine’s book “Great Mondays”)
  • Why gamification is overrated (hint: badges don’t motivate, but recognition does)
  • How to create a world-class recognition program based on rituals and cues (incl. using hashtags, AMAs on Slack, “Game Time” with execs and more)
  • Sparking social media: Ideas to inspire staff to share activities and values online
  • How to build virality through timely “calendar moments” like Pride Month, Juneteenth, International Women’s Day, Back to School and more
  • When (and how) to tie internal social media to social justice
Director of Social Media Conversation
Wells Fargo
Read bio
Senior Director, CX Communications and Employee Enablement
Electronic Arts
Read bio
3:45-4:20 pm ET
Taking a Stand: What’s Working in Executive Comms to Energize the Workforce

The relationship between employee and employer is changing. Today, employees expect leadership to step up and speak authentically about issues like corporate citizenship, social justice and workplace wellness. Join to discover how other communicators are helping to exceed those expectations and energize the workforce. You’ll hear:

  • Memo to management: What’s working in exec comms to energize teams
  • Purpose + Story: How execs can unite employees around values, social impact and corporate citizenship initiatives
  • Workplace wellness—how leadership can help keep staff safe/sane/sanitized
  • The power of kindness at work: How to create a positive, drama-free culture
  • Workforce of the future: How to prepare your teams for what’s next . . .
Head of Global and Community Impact
Expedia
Read bio
Workplace Expert and Editor of Digital Special Projects
Reuters
Read bio
4:25-4:30 pm ET
Best Take-Aways of the Day

We’ll share the top tactics and strategies from the virtual conference as you prepare to implement these ideas for your organization.

SPEAKERS
Head of Global and Community Impact
Expedia
Read bio
Director of Communications
American Heart Association
Read bio
Vice President of Communications
PepsiCo Foods North America
Read bio
Ray Day
Vice Chair
The Stagwell Group
Read bio

Director of Internal Comms and Employment Brand
Blue Cross, NC
Read bio
Senior Program Manager, Data and Privacy
Twitter
Read bio
Acting Director of Internal Communications
Verizon
Read bio
No Headshot
Vice President of Communications
BMC Software
Read bio

Senior Social Media and Employer Brand Lead
Cisco
Read bio
Branding and Marketing Director
Boston Consulting Group
Read bio
Culture and Employee Engagement Consultant
Ragan Consulting Group
Read bio
Vice President of Learning and development
Navy Federal Credit Union
Read bio

Director of Social Media Conversation
Wells Fargo
Read bio
Senior Director of Diversity, Inclusion, Equity and Belonging
Informatica
Read bio
Senior Director, CX Communications and Employee Enablement
Electronic Arts
Read bio
Assistant Vice President of Communications
Navy Federal Credit Union
Read bio

No Headshot
Vice President of Employee Communications and Engagement
ServiceNow
Read bio
Workplace Expert and Editor of Digital Special Projects
Reuters
Read bio

If you are interested in submitting a speaker proposal, please contact Brian Pittman at BrianP@ragan.com

WHO SHOULD ATTEND?

You should attend if you spend at least a quarter of your time in any of these areas:

Employee Communications • Internal Communications • Human Resources • Employer Branding • Executive Communications • Public Relations • Wellness • Employee Engagement

REGISTER NOW

PRICING
Join us for Employee Communications & Culture virtual conference.
Early Bird Rates
(until 07/15/21)
Regular Rates
Registration $699 $799
Ragan Insider Registration $599 $699
Nonprofit Registration $549 $649

Phone registrations and group pricing: For group orders please contact our customer service team at 800-878-5331 or cservice@ragan.com

SPONSORSHIP

Thank you to our sponsors:

Join us as an event sponsor and meet your target audience, showcase your products, present thought leadership, generate leads and boost your brand.

Here are a few examples of opportunities we offer:

QUESTIONS

Registration
For questions related to event registrations, please contact:

Shallon Blackburn
Customer Service & Sales Manager
ShallonB@ragan.com

Sponsorship
If you’re interested in sponsoring this event, please contact:

Hannah Lavelle
Sales & Client Relations Manager
HannahL@ragan.com

Program
For information on programming and speakers please contact:

Brian Pittman
Strategic Program Manager
brianp@ragan.com

PRESENTED BY:

Ragan