Employee Communications Virtual Master Class on Demand

Agenda

The Power of Storytelling

This session is a tour through the world of storytelling from—the written word to the global keynote—and everything in between. Ben will take you on the journey of a storytelling movement at Microsoft and how it can support the transformation of your business, internally and externally.

You’ll Learn:

  • Why storytelling is more than just words
  • How to think about visual storytelling
  • The four P's of corporate storytelling
Manager of storytelling
Microsoft
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Thrive in chaos: Build a change-adaptive culture in your organization

Hyper-growth companies demand more than effective change management—instead, you must zero in on growing a workforce that can pivot quickly when the business calls for it. As a communications leader, you are instrumental in keeping people informed and comfortable with change. Libby Laveson, the head of internal communications at Lyft, will reveal how you can build a resilient, quickly adaptive, learning corporate culture that can withstand anything that comes its way. Attend this session and learn practical tips you can apply to your communication challenges.

You'll learn:

  • The differences between managing change and building a culture that adapts to change quickly
  • Ways to find out if your organization is skilled at pivoting quickly
  • Best practices for transforming into a change-adaptive culture
Head of internal communications
Lyft
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Corporate transformation: Accelerate change and drive engagement through communications

Levi Strauss & Co. is navigating one of the most fundamental transformations in the company's 160+-year history. But we're just building on our heritage. We want to be as innovative as we were when we invented blue jeans 140 years ago. To do so, we've made changes that have profoundly altered how the company operates and the ways our people do their jobs. This presentation zeroes in on the possibilities transformation opens up and how communications can accelerate change and spur engagement. It will include tips that can be used by communicators in any industry.

You’ll Learn:

  • How develop a transformation mindset that enables room for change
  • Crucial steps to forging partnerships with key stakeholders and influencers
  • How to be agile to maximize resources you already have
  • Why your organization ought to enable an open two-way dialogue
Global head of employee communications
Levi Strauss & Co
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Employee communications: An underused, powerful source of business results

Employees must understand how an organization’s goals directly involve them and affect them, or the hard work of communication departments will fall on deaf ears. How can you inspire action in your organization and connect your employees to meet and surpass bigger, wider goals? In this session, Rodney Jordan will show you the key communication elements of an engagement strategy that gets business results.

You’ll Learn:

  • Strategies to build and deploy successful engagement through communications
  • How employee communications can turn disarray into organizational order and energy
  • How the Bill & Melinda Gates Foundation's "Ambassador" program measurably engages employees and connects them to the Foundation's missions
Director of employee & community engagement
Bill & Melinda Gates Foundation
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