Employee Engagement in a Virtual World

Friday, Dec. 11, 2020
11 a.m to 1:30 p.m. ET

Keep your team, yourself and your employees engaged, motivated and inspired during these virtual times

Keeping employees informed and engaged in the early days of working from home during the pandemic was challenging enough. After a year of Zoom fatigue, competing priorities and constant crises, it's even more of an uphill battle.

Don't throw in the towel just yet. Join experts from Amazon, Colman, Brohan and Davis and Ragan Consulting Group for an interactive workshop filled with creative ideas to keep your remote workforce engaged with your organization's culture and mission.

You'll hear informative case studies, take part in eye-opening discussions, and receive valuable tip-sheets, templates and other takeaway materials that will reinvigorate your internal campaigns.

Learn how to:

  • Use storytelling to put employees front and center in your communications
  • Plan more engaging and fun virtual events by thinking outside the box
  • Prioritize employee wellbeing to keep morale and trust high
  • Reignite your creative spark and craft communications that grab the attention of even the most distracted employees

Register for this can't-miss event today to get all the strategies you need to keep employee engagement strong as you enter 2021.

Bonus Materials:

  • One-pager of ideas around rewards and recognition activities
  • Tip sheet: What to keep in mind when running a virtual event to ensure audience engagement is high
  • Email tips for grabbing your audiences' attention

Don't miss this unique opportunity!


11-11:05 p.m. ET
Opening remarks with Rebecca Shaffer

She'll share some employee engagement stats from the past several months and the challenges we face as we continue to stay remote.

Rebecca Shaffer
Managing Partner
Ragan Consulting Group
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11:05 a.m. to 12:15 p.m. ET
Storytelling, culture, & engagement in times of change

There was no handbook for employee communications in 2020. In this learn-as-we-go year, best practices gave way to innovation, flexibility and creativity. In this session, Kristin Graham (principal of culture & communications at Amazon) will lead an interactive conversation with the audience on how communicators have found additional ways of connecting in these extra digital times.

Topics include:

  • Employee-centered storytelling: Curated content and audience-specific outreach
  • Case study: Amazon's pre-boarding of new employees virtually and upskilling people managers to look after the whole employee experience, not just output
  • Fun is a strategy: Rewards, recognition & gamification
  • Connected during COVID: Dynamic virtual events
  • Out of Office: Amazon's efforts to support mental wellbeing, including their virtual event space, called Gather, which saw an 800% increase in activity since COVID.
  • Employees are getting 31% more emails since March—learn three tangible tips on how to get your messages to stand out in crowded inboxes.

Discussions: Kristin will lead workshop attendees in a discussion about the biggest barriers to engaging employees and examine how to overcome those hurdles. You'll then break into small groups to brainstorm and share your own efforts with fellow attendees.


  • One-pager of ideas around rewards and recognition activities
  • Tip sheet: What to keep in mind when running a virtual event to ensure audience engagement is high
  • Email tips for grabbing your audiences' attention
Principal, Culture and Communications
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12:25-1:30 p.m. ET
Creativity from the inside out: Tricks and tactics to boost the creativity on your comms team and create captivating internal campaigns

It's not easy being a professional communicator when pressure-filled deadlines loom and you haven't been in a room with your team since March. The brilliant copy you imagined just won't emerge and creativity seems at an all-time low. It's time to take action and create space for your team to get back to inspired thinking and producing engaging content that employees will actually want to read.

Topics include:

  • Exercises to perform with your team to reinvigorate the creative corners of their mind—even when under extreme deadline pressures.
  • Experience "brilliance on demand" through creative processes that inspire, transform and accelerate your writing.
  • Lessons from the creative process that transformed the marketing of major Fortune 500 companies.
  • With "open enrollment," around the corner and a new strategic plan to brand and communicate—learn how to create truly engaging campaigns that will grab the attention of your stressed-out virtual employees.
  • Savvy ways to manipulate your "same-old" writing style.

Exercises include:

  • Free association techniques to get to new ideas
  • Using imagery to advance your writing
  • Copy transformation through persona translation
  • Physical embodiment to infuse meaning in your words

The workshop experience: We'll use Zoom webinar, which means we'll have polls, breakouts and lively discussions. We encourage everyone to turn their cameras and mics on during the interactive portions.

EVP and Executive Creative Director
Colman, Brohan and Davis
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If you work in:

Internal Communications • Employee Engagement • HR Communications • Organizational Culture • Intranet Management • Corporate Communications


Join us for Employee Engagement in a Virtual World:
Early Bird Rates
(until 12/02/20)
Regular Rates
Registration $449 $524
Ragan Insider Registration $349 $424
Nonprofit Registration $299 $399

Phone registrations and group pricing: For group orders please contact our customer service team at 800-878-5331 or

For questions, please contact customer service at or by calling 800-878-5331.

Please visit our FAQ


Cancellation Policy: Fees are non-refundable. Substitutions will be accepted up to 7 days prior to the event for another virtual event of equal value.


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