Five Steps to a Winning Communications Audit

How to prove your value—and improve your messaging

Friday, Oct. 4, 2019
1-3:15 p.m. Eastern time
Price: $499

AGENDA

1-2 p.m. Eastern time
Session 1: Measurement

Audit, as in Auditory: Good Things Happen When You Listen

Taking stock of your internal comms seems like one of those chores you should do, but put off. If you want to upgrade your internal comms, you must first find out what's working, what isn't and what's missing.

Join to learn:

  • What to measure and why (Hint: it should be tied to your business goals)
  • From annual audits to pulse surveys: When should you measure and how often?
  • What metrics matter most? Beyond clicks and open rates
  • Quantitative versus qualitative. What's the right mix?
Katrina Gill
Affiliate consultant, audit specialist
Ragan Consulting Group
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Jim Ylisela
Co-founder
Ragan Consulting Group
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2:15-3:15 p.m. Eastern time
Session 2: Insights and Action


Next Steps: New trends, tools and ideas for translating analytics to action

Now that we've shown you how to create a continuous communications measurement program of your own, it's time to move beyond the numbers and learn how to extract actionable insights from your audits.

Join to learn:

  • New trends and tools to use in internal comms audits
  • How to successfully make recommendations for change
  • How to check your progress—from dashboards to pulse surveys
  • Real-world best practices: Case studies to inspire your own audit
Guillermo Fuentes
Assistant vice president of internal communications
Southern New Hampshire University
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Mark Hendrickson
Director of strategic communications and PR
Moffitt Cancer Center
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Jim Ylisela
Co-founder
Ragan Consulting Group
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3:15-3:20 p.m. Eastern time
Lightning Talk

Email engagement audit: 5 benchmarking tips for measuring email performance

Without measurement behind your communications, how can you improve performance? Comparative benchmarking data can let you see how your messages measure up and learn how you can elevate your email strategy. We'll share five easy benchmarking tips and insightful best practices from PoliteMail's 2019 Benchmark Report & Analysis of more than 400 million emails.

In this session you'll learn:

  • What makes an email likely to be opened
  • How much content people actually read, and how to optimize your content
  • Easy techniques to skyrocket your click-through rates
  • How distribution list size and message timing can boost engagement
  • More effective ways to measure emails at your organization
  • How to apply these findings to improve your overall internal communication strategy
Enterprise account sales manager
PoliteMail Software
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