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How to Set Effective Internal Comms Benchmarks

Wednesday, September 7, 2022 • 1-2 p.m. ET

Executive Communications Employee Communications Marketing Strategic Communications Corporate Culture Internal CommunicationsEmployee EngagementHR Communications

As a corporate communicator, your goal is to have employees read the messages you send. To achieve this, you need to use the most effective communication strategies, and then be able to identify weak areas and suggest areas of improvement. Fortunately, benchmarking can help you do just that. Accurately sourced benchmarks ground all aspects of communication, including creation, delivery, and outcomes. But how do you identify which key areas to measure? What kind of benchmarks should you set and how will you monitor progress? How do you present this information to leadership in ways that will enact change?

Join us on Sept. 7 as PoliteMail executives share answers to those questions … and more. This FREE webinar will demonstrate the value of benchmarking and how you can identify and set benchmarks for your organization’s unique KPIs.

Among the takeaways from this webinar:

  • How to effectively set internal communications benchmarks
  • Why you should set benchmarks
  • What key areas or KPIs should be measured
  • How to identify your organization’s unique KPIs and how to effectively measure them
  • How to present your data to executive leadership

Bonus Takeaways:

  • 2022 Benchmark Report
  • 2022 Internal Email Broadcast Best Practices Guide
  • 3 tips for executive comms dashboard design
Don't miss this unique opportunity!

Top reasons to attend this webinar

  • You’ll receive all presentations and handouts.
  • You’ll get access to an on-demand recording of the event for twelve months.
  • You’re guaranteed extensive, how-to instruction that you can use immediately.
  • You can attend this immersive session without having to leave your desk.


Melissa Katski-Berry

Director of Strategic AccountsPoliteMail

Melissa Katski-Berry is the director of strategic accounts at PoliteMail. With eight years of experience in the communications industry, Katski-Berry helps organizations expand their email measurement strategy. She works with enterprise clients including Microsoft, Deloitte and Kroger, to help improve their internal communications using PoliteMail’s products and services.

Steve Gregoire

Business Development ExecutivePoliteMail

Steve Gregoire is a business development executive at PoliteMail. He works with communicators to improve employee engagement by assisting in creating well-designed and focused emails along with analyzing the metrics behind those email communications. Gregoire brings the same creativity and use of data/metrics to the basketball court as a longtime basketball coach. Whether on the court or in the world of corporate communications, his goal is to help others achieve their goals.


Jon Minnick
Jon Minnick

Conference Producer/WriterRagan Communications and PR Daily

Jon Minnick is a conference and events producer at Ragan Communications. He develops and oversees critical in-person and virtual conference programming, webinars and workshops for Ragan's vast audience of internal and external communicators, wellness professionals and human resources specialists. With nearly 20 years of experience in B2B media, he has consistently taken on the industry's new challenges to grow brands, successfully ensuring their long-term strength and profitability.

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ABOUT PoliteMail:

PoliteMail Software is an enterprise email intelligence platform for Outlook. PoliteMail helps employee communications and HR teams measure and improve employee email attention and engagement. Over 350 global enterprises sending to nearly 9.5 million employees trust PoliteMail to provide the tools and analytics to accurately measure, effectively manage and definitively improve their employee communications campaigns and programs. Unlike other SaaS tools, PoliteMail remains tightly integrated with Microsoft 365 keeping corporate messaging secure and internal. For more information, visit www.politemail.com.


You should attend if you spend at least a quarter of your time in any of these areas:

Executive Communications • Employee Communications • Marketing • Strategic Communications
• Corporate Culture • Internal Communications • Employee Engagement • HR Communications


For questions, please contact customer service at

CService@Ragan.com or by calling 800-878-5331.


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