VIRTUAL CONFERENCE:

Media Relations & Measurement

Wednesday, April 7, 2021
11 a.m.-4:30 p.m. ET

This is a must-attend virtual event for communicators looking to capture headlines, build brand buzz, prove ROI and drive stakeholder engagement.

#PRDaily

As the news cycle continues to rapidly shift and communicators grapple to create strategies that overcome content exhaustion and misinformation, it's crucial to embrace new best practices grounded in measurement, data and insights that can both build engagement and boost brand awareness.

Don't miss Ragan's Media Relations & Measurement Conference, where you'll discover new and smart opportunities to overcome crisis challenges, pitch stories that reporters crave, better understand and deliver to target audiences through analytics and insights, enhance media relations efforts through the PESO model and brand journalism, prove the ROI of your efforts, and more.

You'll walk away from this virtual conference filled with savvy insights from PR and communications pros adapting to the changing media landscape in ways that will establish you as a trusted expert in your organization—and bolster your brand for the future.

You'll also receive these bonus materials:

  • AMEC's Integrated Evaluation Framework
  • Ad Council's Content Collection for COVID-19 PSAs and Beyond
  • HubSpot's List of PR Tools for Monitoring & Managing Media Relations in 2021
  • Prowly's Press Release Templates & Examples
  • U.S. Agency for International Development's Customer Insights Toolkit
  • And more!
Don't miss this unique opportunity!

Top takeaways for you and your team:

  • The biggest challenges facing communicators—along with ways to overcome them
  • Best practices for pitching in a shifting and uncertain landscape
  • Takeaways for promoting trust and transparency
  • What PR pros can do to fight misinformation across news and social media platforms
  • Top measurement trends to craft effective media relations
  • What's in the newest update to the Barcelona Principles
  • Ways to create meaningful commitments on DE&I, sustainability and more—and how to report your progress and accountability
  • How COVID-19 and other historical crises have changed organizations' responses—and how you can look to the future
  • Ways to create press releases and statements that resonate with both journalists and target audiences
  • Ways that foundational research and insights can help you create long-term strategies instead of knee-jerk efforts that come up short
  • What journalists really want in a story pitch—and the best times to send them
  • How to understand social listening and unstructured data in ways that uncover brand opportunities and risks
  • Strategies to put your leaders front and center to build trust and strengthen your brand reputation
  • Ways to uncover stories and newsjack in ways that can garner headlines
  • Takeaways for using the PESO model during crisis-dominated news cycles
  • How to incorporate stands on social justice issues and more into your messaging
  • Top tools and resources to use to create interesting press releases, pitches, and brand journalism pieces
  • How to create insights- and researched-backed media relations and PR strategies
  • Must-know trends and research findings in media relations and PR
  • And more!
AGENDA
AGENDA
11-11:10 a.m. ET
Welcome and How to Get Involved

We'll kick off this insights-packed agenda with important information and how to get involved during our time together. We'll also set the stage with new research insights from Tina McCorkindale, President and CEO of the Institute for Public Relations, on the future of the communications function and how you can handle growing responsibilities on limited budgets while shifting to a digital workplace and avoiding burnout.

President and CEO
Institute for Public Relations
Read bio
Justin Joffe
Manager, Strategic Programming
Ragan Communications
Read bio
11:10-11:25 a.m. ET
What’s Now and Next for Media Relations: How Communicators Can Take Up the Charge in 2021 and Beyond

Communicators across roles and organizations are stepping into the spotlight as they respond to historic crises and build relationships with audiences through transparent, trust-boosting and business-minded strategies and content. Through the lens of a legacy brand through its more than 140 years covering newspapers to digital-first and integrated broadcast offerings, Kari Wethington, Senior Director of External Communications for The E.W. Scripps Company, will share an outlook for the communications industry, including how organizations and PR pros must shift to match rapidly changing behaviors along with what’s next on the horizon.

You’ll learn:

  • Challenges such as branding, noisy digital media landscapes and fake news that face communicators—along with ways to meet them head-on
  • Growing trends in media relations and PR that you should incorporate into your strategies, including “mixternal” communications and storytelling
  • Skills and focuses to embrace in the year ahead that can protect your brand’s reputation and set you up for success
Senior Director of External Communications
E.W. Scripps Co.
Read bio
11:25-11:45 a.m. ET
Panel
Regaining Trust and Transparency: Communicators’ Role in Media Literacy and the Fight Against Misinformation

The adage, “Don’t trust everything you read on the internet” has never been truer, as misinformation and disinformation grows and clickbait or “fake news” articles threaten to derail all aspects of our lives, from political to personal echo chambers, conspiracy theories and viral social media content strike the very heart of educational efforts, communications strategies, campaigns and messaging. In this panel with Karthik Krishnan, CEO of Britannica Group and Howard Mortman, Communications Director at C-SPAN, you’ll learn the important challenges and choices facing communicators as organizations strive to regain audience trust and lead their narratives—along with ways to join the fight for truth and transparency.

You’ll learn:

  • Understanding consumer behavior and addressing the supply-and-demand sides of misinformation vs. valuable content
  • How social media platforms and digital channels such as Google can lead to “intellectual laziness”—and ways to encourage readers to be savvy with news consumption
  • What PR pros can do to fight misinformation across news and social media platforms
  • How to work in ways that promote trust and transparency with your statements and commitments
Justin Joffe
Manager, Strategic Programming
Ragan Communications
Read bio
Communications Director
C-SPAN
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Global Chief Executive Officer
Britannica Group
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11:45 a.m.-Noon ET
Adapting to a Rapidly Shifting News Cycle with Content Journalism Across Social Media Platforms

Standing out to reporters and media coverage headlines is a tall order in a noisy and cluttered news media landscape. With COVID-19, social justice protests, data collection and privacy concerns and more dominating headlines, communicators face even bigger challenges to move the needle for their organizations. Though social media has sped up an already quickly moving news cycle, savvy communicators who embrace the power of its reach to spread information and messages can win big. Jose Salas, Spokesperson and Social Media Manager for Denver Water, will share how the organization has harnessed the power of social media along with storytelling best practices to consistently publish information, updates and stories on its blog and across Twitter, LinkedIn and more. He'll also share how these efforts have streamlined reporter inquiries and helped Denver Water gain additional media coverage while strengthening journalist relationships—and how you can implement similar strategies.

You’ll learn:

  • How to drive media coverage (and website traffic) with content journalism efforts
  • Ways to harness the power of Twitter, LinkedIn and more as information channels for journalists
  • Steps for creating content strategies that consistently address current trends and news
Spokesperson and Social Media Manager
Denver Water
Read bio
12:05-12:20 p.m. ET
PR Measurement Strategies and Tools that Build and Maintain Trust

With trust in information sources at an all-time low during historical crises including COVID-19, communicators can't rely on eye-popping visuals, influencer partnerships or PR stunts to move the needle for their organizations and clients in long-term ways. Instead, communicators must home in on building trust with key stakeholders—and that starts with defining what trust means to your organization and measuring where you stand, so you can plan the most effective strategies that help you achieve your goals. Katie Delahaye Paine, Founder and CEO of Paine Publishing, will show you how to dive into this crucial element of measurement and communications, along with how to avoid common pitfalls, so your organization can thrive no matter the current landscape.

You'll learn:

  • The top measurement trends to harness, so you can craft effective PR and media relations that foster trust and loyalty
  • What metrics and analytics to look at—and how to provide context for the C-suite
  • The biggest measurement mistakes you can make—and why some call impressions and net promoter scores the "new AVEs"
Founder and CEO
Paine Publishing
Read bio
12:20-12:35 p.m. ET
Barcelona 3.0: Saying 'No' to AVEs and 'Yes' to S.M.A.R.T. Measurement Strategies

No matter how outstanding your campaigns and content, communicators must harness effective evaluation and measurement methods to truly understand the effects of their efforts. This is crucial to better reaching and resonating with audiences, ensuring your tactics align with business goals, gain executive buy-in and more. Johna Burke, Global Managing Director for the International Association for the Measurement and Evaluation of Communications (AMEC), will reveal important updates to the Barcelona Principles, which seeks to sharpen communicators' focus on inclusion, impact and integrity within strategic planning, measurement and evaluation efforts. She'll also discuss how a strong measurement framework can strengthen and power your strategies and campaigns—and how you can start using this foundational resource in your current efforts.

You’ll learn:

  • What’s in the newest update to the Barcelona Principles—and what that means for you and your organization
  • Why you should say “no” to AVEs—and how you can turn to more powerful forms of measurement
  • Steps to creating S.M.A.R.T. goals and communications strategies
Global Managing Director
AMEC
Read bio
12:40-12:55 p.m.
Responding to Crises: How Communicators Can Prepare and Activate in Ways that Strengthen Reputation

Organizations have to prepare for a plethora of potential crises and reputational stumbling blocks—whether it’s a news story on the horizon or a misunderstanding with employees. With consumers equipped with smartphones and other mobile devices, these crises can quickly go viral as citizen journalism spreads unsavory incidents or misinformation. Lauren Lawson-Zilai, Senior Director of PR and Global Spokesperson for Goodwill Industries International, will share how the nonprofit organization creates effective and meaningful crisis responses through efforts including its digital-first campaign to combat misinformation and Goodwill’s COVID-19 retail re-opening guide. She’ll also share ways you can work within your organization and beyond to establish strategies, policies and procedures that can help protect your brand image, even during turbulent times.

You’ll learn:

  • Ways to emphasize empathy, transparency and authenticity within your crisis communications
  • Ways to partner across your organization as well as collaborate with other communicators to quickly and proactively plan and executive information campaigns
  • Ways to determine your key audiences and best communication channels for your messages and more
Senior Director of Public Relations
Goodwill Industries International
Read bio
12:55-1:05 p.m. ET
Special Guest: The Field Museum

Join us for a special guest appearance with Aimee Davis, Director of Learning at The Field Museum, where we'll discuss how the nonprofit organization is supporting education and engagement initiatives around natural history while remaining virtual and relevant during COVID-19. You might even catch a glimpse of Sue, the museum's famous T.rex!

Director of Learning
The Field Museum
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1:05-1:20 p.m. ET
The Data-Driven Communicator: A Crash Course in Social Listening, Analyzing Brand Voice, Understanding Sentiment and More

Data is crucial for effective strategies that meet business goals, but the vast majority of data is unstructured, scattered across digital platforms and channels in free text, images and videos. With the right framework, you can harness this power to stand out from your competitors and recognize both risks and opportunities on the horizon. Using the backdrop of GameStop’s soaring stock prices spurred by Reddit’s r/WallStreetBets community, Alexander Rose, Associate Manager of Data Analytics at Edward’s Lifesciences, share examples of implementing strategies that can help you understand and use the wealth of information online that exists outside of social media dashboards and media coverage hits.

You’ll learn:

  • How to analyze the conversations and text that don’t fit neatly into spreadsheets or dashboards
  • How to derive deeper insight from your social listening efforts and leverage unstructured data in ways that uncover brand opportunities and risks using bigram conversation maps and sentiment analysis
  • Ways to quickly analyze the high-velocity conversations that are happening about your brand online and make inferences about their "skeletal structure" using topic modeling, all without pouring over thousands and thousands of brand mentions
  • How to analyze your brand voice relative to your competitors and quantify how differentiated your brand voice may be using term frequencies and correlation tests
Associate Manager of Data Analytics
Edwards Lifesciences
Read bio
1:25-1:40 p.m.
Break Through the Noise: How to Use Insights to Build Adaptable PR and Communications Strategies

Public relations isn't only about grabbing placements and headlines that share your organization's news and help you respond to crises. Rather, it can help increase brand awareness, help educate audiences about important issues (and your organization's offerings), strengthen trust and loyalty, and help you solidify your organization's reputation. How can you make public relations ancillary to your marketing mix, instead of an afterthought that's disconnected from other efforts and your organization's business goals?  Johnny Smith Jr., Vice President of Marketing Services for Encompass Health, will share ways you can become a data-driven marketer who creates robust public relations strategies that help you to increase trust, transparency and brand awareness, especially in a shifting news media landscape.

You’ll learn:

  • Steps to ensure media relations is integrated in your organization’s planning process for brand and product strategies from beginning to end
  • How to create holistic, insights- and researched-backed PR strategies
  • How to adapt your messages for national publications and local market outlets, even in times of crisis and change
  • Ways to track and measure success—and what analytics you should include
Vice President of Marketing Services
Encompass Health
Read bio
1:40-2 p.m. ET
Panel
The Art of the Pitch and More: What Journalists Really Want

You might think your pitch or new story is outstanding and deserves to be in print, but if you’re hearing crickets instead of receiving interest, it’s time to try new approaches. Especially as newsrooms continue to shrink and reporters scramble to cover breaking news and trending topics in a rapidly moving, chaotic and sometimes tumultuous news cycle, understanding the desires and aims of the journalists behind the keyboard can go a long way in capturing media relations success. In this panel, ask questions and gain valuable insights into what reporters really want, so your next pitch can reach its target—and everyone wins.

You’ll learn:

  • How to pitch in a shifting and uncertain landscape dominated by crises including COVID-19, social unrest and more
  • Ways to build lasting relationships with reporters and position yourself as a trusted partner for stories
  • The story hooks that get journalists interested—and email subject lines that entice clicks
  • The types of content and information reporters are looking for—and the best channels and times to get those resources to them
Senior Director of Content Strategy
The E.W. Scripps Company
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Founder and CEO
PRophet
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Reporter, Editorial Lead, For(bes) The Culture
Forbes
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Lifestyle Editor
Dotdash
Read bio
2-2:15 p.m. ET
Secrets to Landing Media Coverage: 5 Dos and Don'ts of Pitching the Media

As newsrooms continue to shrink, PR pros looking to use earned media to drive narratives and project messages are facing unprecedented challenges — and some newfound opportunities. Toss aside your old and tired ways of pitching if you want to stand out, and instead embrace new best practices that emphasize authenticity, human-driven storytelling and fresh perspectives. Nick Lanyi, Media Relations and Crisis Communications Expert for Ragan Consulting Group, will show you how to uncover enticing news hooks and think more like the reporter you're pitching to land coverage. He'll also cover what not to do, so you can strengthen your relationships and credibility.

You'll learn: 

  • How to craft compelling story angles that help you stand out in a chaotic, 24/7 news cycle
  • Ways to pitch and respond to reporter requests during crises that can help you get ahead of quickly moving narratives
  • The very best types of pitches and other secrets that can spark response, instead of radio silence
  • Important reminders that can help you build relationships with reporters before, during and after your pitching efforts
Media Relations and Crisis Communications Expert
Ragan Consulting Group
Read bio
2:25-2:40 p.m. ET
Using and Scaling Insights to Tap into Humanity: How to Better Reach and Engage Your Target Consumers

Numbers can help you show growing trends, point out shifts in consumer behavior, report your successes and gain executive buy-in—but only if you’re gathering the right insights and approaching them with human-centric frameworks and programs that provide valuable context for audiences’ changing behaviors and needs. Douglas Healy, Senior Director of Global Consumer Insights at PepsiCo, will share how he and his team have used insights and data to better understand consumers and deliver solutions and strategies that meet their needs—while also boosting the bottom line. He’ll also share how data-driven practices can help you create lasting and effective strategies and minimize reputational risk.

You’ll learn:

  • Ways to best pull and analyze insights for your target consumer(s)
  • How to balance deep and rich insights with scaling the numbers, so it’s big enough to matter
  • Ways that foundational research and insights can help you create long-term strategies instead of knee-jerk efforts that come up short
  • Tools and resources to use to bring humanity to the numbers
Senior Director, Consumer Insights
Gatorade at PepsiCo
Read bio
2:40-3 p.m. ET
Panel
Focusing on Purpose: Adapting to Values-Based Spending and Resonating with Multicultural Audiences

More consumers than ever before are purchasing from brands and patronizing organizations that align with their values and views on social and political issues, including racial equality, social justice, climate change, women’s rights and more. It’s become clear that organizations’ willingness to take a stand can positively affect the bottom line, strengthen brand reputation, and build lasting relationships with future brand ambassadors. In today’s digital-first and global media landscape, it’s even more important to lean into values—and speak to audiences across ethnicities, cultures, beliefs and more. In this panel, learn how you can take important steps toward embracing values and why the risk of taking a stance on pressing issues is one worth taking.

You’ll learn:

  • How to understand your stakeholders through audience analysis—and how to appeal to larger and new audiences across backgrounds and experiences
  • How to take stands on social issues and work your values into messaging and content in authentic ways
  • Ways to create meaningful commitments on DE&I, sustainability and more—and how to report your progress and accountability
  • Considerations for partnerships that open doors—and takeaways for urging leaders and employees to jump on board with your efforts
Justin Joffe
Manager, Strategic Programming
Ragan Communications
Read bio
Founder, Chief Employee Experience Officer
Cheer Partners
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Senior Vice President of Marketing and Communications
NAACP
Read bio
3-3:15 p.m. ET
Drive Media Coverage, Brand Buzz and More with Holistic PR and Social Media Campaigns

In today's digital-first world, social media and PR strategies shouldn't exist in vacuums. Instead, overarching strategies, plans and campaigns that consider both reporters' wants and readers' desires can help you stand out from the crowd. These functions, when in lock step, can be mutually beneficial and reinforcing, too. An outstanding social media campaign can bring reporters to call you instead of requiring exhaustive pitching efforts with lower percentages of traction and coverage wins. Paige Hale, Senior Manager of Communications for Georgia Aquarium, will share lessons learned and takeaways from the nonprofit's PR and social media teams, which work in conjunction to establish a consistent brand voice and achieve goals that include both headlines and digital engagement with audiences.

You'll learn: 

  • Steps for creating holistic strategies and campaigns with your end goals firmly in sight
  • How to incorporate social media strategies and digital content to communicate with key stakeholders
  • Ways to create content for multiple audiences in mind, including journalists
  • Tips and takeaways for grabbing and measuring media coverage and online engagement on a limited budget or without many resources
Senior Manager of Communications
Georgia Aquarium
Read bio
3:20-3:35 p.m. ET
PESO in 2021: Creating Media Relations and PR Wins Across Content Efforts

Media relations remains a powerful driver of PR success, but communicators must shed yesterday's tired strategies and tactics to instead embrace digital-first, content-heavy campaigns and offerings that will truly move the needle for your organization or client. In this session, we will reveal top takeaways for using the PESO (paid, earned, shared and owned) model to create and implement media relations and PR strategies that set your organization up for success, helping it to grab traction and coverage even in a quickly moving news cycle dominated by crises and a few trending topics. She'll also share ways to approach media relations and PR work with fresh perspectives necessary to stand out now and in the future.

You'll learn: 

  • How to create and publish a steady stream of compelling owned content that drives storytelling efforts
  • Ways to harness your own and user-generated content to drive brand awareness, buzz and reporter interest
  • Steps for using sponsored content and paid promotions to amplify media coverage and mentions
  • How to build lasting relationships and supply credible experts and enticing articles to reporters
Executive Vice President, Integrated Solutions
BCW
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Sabrina Browne
Account Director
BCW
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3:35-3:55 p.m. ET
Panel
How to Growth Hack Your PR Efforts: Ways to Boost Media Coverage, Gain Buzz and Prove ROI

In an increasingly crowded news media landscape and as reporters are having to produce more content across additional channels with less resources and staff, it’s crucial for PR pros to adapt new best practices to forge relationships and attract the kind of buzz that garners media coverage and bottom-line success. Cast aside the old ways of pitching and drafting press releases that fall short of targeted outreach. In this panel with Kristin Daher, Founder and President of Powerhouse Communications, learn how to use growth hacking and business strategies to create savvy PR strategies that help you stand out from the crowd, gain attention (in the right way) and strengthen your brand.

You’ll learn:

  • Ways to break through the noise and clutter of a crowded news media landscape to reach and resonate with journalists
  • How the media ecosystem is expanding—and how that translates into opportunities for PR pros
  • Ideas for incorporating growth hacking best practices into a holistic PR strategy that boosts the bottom line and proves ROI
  • Ideas for creating stories and content based on data, insights and trends—and how to measure and report your success
  • How to better work with your PR agency or external partner(s)
Justin Joffe
Manager, Strategic Programming
Ragan Communications
Read bio
Senior Manager of Corporate Communications
Teladoc Health
Read bio
Managing Director, Global Customer Success and Operations
Onclusive
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Founder and President
Powerhouse Communications
Read bio
3:55-4:10 p.m. ET
Transparency and the 'Mixternal' Communications Landscape: How to Authentically Amplify Executive and Employee Voices

Especially as more people watch organizations' actions with their employees through COVID-19 and beyond, "mixternal" strategies and content—which combines elements of employee engagement with external communications best practices—can help you establish trust and loyalty among internal and external stakeholders. Yolande Morris, Director of Enterprise Multimedia Content and Colleague Engagement at Pfizer, will share how she's helping to transform dry and boring corporate content into inspiring and engaging stories shared internally, helping to bridge the gap between external and internal communications. She'll also share how these efforts are helping Pfizer to redefine internal content and the employee communications function, for ultimate success that shows from intranet activity to positive brand sentiment and increased headlines.

You'll learn: 

  • How to align your efforts across departments and your organization
  • How to tell transparent, compelling stories and craft engaging content for both internal and external audiences
  • Ways to encourage and support employees in becoming brand advocates and spokespeople for your organization
  • How to connect your leaders to employees, consumers and more to increase trust and amplify expert voices
Director, Multimedia Content and Colleague Engagement
Pfizer
Read bio
4:15-4:30 p.m. ET
Standing Out in an Insane News Cycle: Tips from Hilton’s Content Lead on Human-Driven, Purpose-Led Storytelling and Content Creation

Storytelling is a crucial skill for communicators to hone as they seek to create content that resonates and stands out in our never-ending whirlwind, exhausting news cycle. To create the valuable content that breaks through and attracts attention and strengthens your brand, even during times of unprecedented crisis and change, turn to your organization's purpose and rely on empathetic, human-centric messages that can inspire. Lou Dubois, Director of Global Editorial Content for Hilton, will share how his team creates and shares purpose-driven content that plays on audiences' desires and behaviors, helping forge strong and lasting relationships that strengthen brand image and trust, even whilst travel has largely been put on hold amid the global pandemic.

You'll learn: 

  • Ways to create visually interesting, fun and newsworthy content that stands out from the crowd
  • Takeaways for understanding your audience to build and maintain brand buzz
  • Leaning into a brand’s purpose-driven initiatives (and actions) as a storytelling pillar
Director of content for global brand communications
Hilton Worldwide
Read bio
4:30-4:35 p.m. ET
Top Takeaways and the Future of the Communicator

We'll close out our agenda packed with expert takeaways by highlighting the top insights to take with you.

Justin Joffe
Manager, Strategic Programming
Ragan Communications
Read bio
SPEAKERS
Global Chief Executive Officer
Britannica Group
Read bio
Senior Director, Consumer Insights
Gatorade at PepsiCo
Read bio
Global Managing Director
AMEC
Read bio
Sabrina Browne
Account Director
BCW
Read bio
President and CEO
Institute for Public Relations
Read bio
Executive Vice President, Integrated Solutions
BCW
Read bio
Founder, Chief Employee Experience Officer
Cheer Partners
Read bio
Founder and President
Powerhouse Communications
Read bio
Director of Learning
The Field Museum
Read bio
Director of content for global brand communications
Hilton Worldwide
Read bio
Reporter, Editorial Lead, For(bes) The Culture
Forbes
Read bio
Senior Manager of Communications
Georgia Aquarium
Read bio
Justin Joffe
Manager, Strategic Programming
Ragan Communications
Read bio
Vice President of Marketing Services
Encompass Health
Read bio
Lifestyle Editor
Dotdash
Read bio
Founder and CEO
PRophet
Read bio
Media Relations and Crisis Communications Expert
Ragan Consulting Group
Read bio
Senior Director of Public Relations
Goodwill Industries International
Read bio
Managing Director, Global Customer Success and Operations
Onclusive
Read bio
Senior Manager of Corporate Communications
Teladoc Health
Read bio
Director, Multimedia Content and Colleague Engagement
Pfizer
Read bio
Communications Director
C-SPAN
Read bio
Founder and CEO
Paine Publishing
Read bio
Senior Director of Content Strategy
The E.W. Scripps Company
Read bio
Associate Manager of Data Analytics
Edwards Lifesciences
Read bio
Spokesperson and Social Media Manager
Denver Water
Read bio
Senior Director of External Communications
E.W. Scripps Co.
Read bio
Senior Vice President of Marketing and Communications
NAACP
Read bio

If you are interested in submitting a speaker proposal, please contact Beki Winchel at Bekiw@ragan.com

WHO SHOULD ATTEND?

You should attend if you spend at least a quarter of your time in any of these areas:

Social Media • Public Relations • Marketing • Content Marketing • Digital Marketing • Employee Engagement • Brand Storytelling • Community Management • Strategic Communications • Intranet • Executive Communications

REGISTER NOW

PRICING
Join us for Media Relations & Measurement:
Early Bird Rates
(until 03/24/21)
Regular Rates
Registration $699 $799
Ragan Insider Registration $599 $699
Nonprofit Registration $549 $649

Phone registrations and group pricing: For group orders please contact our customer service team at 800-878-5331 or cservice@ragan.com

SPONSORSHIP

Thank you to our sponsors:

Join us as an event sponsor and meet your target audience, showcase your products, present thought leadership, generate leads and boost your brand.

Here are a few examples of opportunities we offer:

QUESTIONS

Registration
For questions related to event registrations, please contact:

Shallon Blackburn
Customer Service & Sales Manager
ShallonB@ragan.com

Sponsorship
If you’re interested in sponsoring this event, please contact:

Hannah Lavelle
Sales & Client Relations Manager
HannahL@ragan.com

Program
For information on programming and speakers please contact:

Justin Joffe
Manager, Strategic Programming
JustinJ@ragan.com

PRESENTED BY:

Ragan