VIRTUAL CONFERENCE:

Media Relations & Measurement

Wednesday, April 7, 2021
11 a.m.-4:30 p.m. ET

Register by March 24, 2021 Save $100

This is a must-attend virtual event for communicators looking to capture headlines, build brand buzz, prove ROI and drive stakeholder engagement.

#PRDaily

As the news cycle continues to rapidly shift and communicators grapple to create strategies that overcome content exhaustion and misinformation, it's crucial to embrace new best practices grounded in measurement, data and insights that can both build engagement and boost brand awareness.

Don't miss Ragan's Media Relations & Measurement Conference, where you'll discover new and smart opportunities to overcome crisis challenges, pitch stories that reporters crave, better understand and deliver to target audiences through analytics and insights, enhance media relations efforts through the PESO model and brand journalism, prove the ROI of your efforts, and more.

You'll walk away from this virtual conference filled with savvy insights from PR and communications pros adapting to the changing media landscape in ways that will establish you as a trusted expert in your organization—and bolster your brand for the future.

You'll also receive these bonus materials:

  • AMEC's Integrated Evaluation Framework
  • PR Toolkit Sample, including Top 10 Tips for Maximizing Media Coverage
  • Ad Council's Content Collection for COVID-19 PSAs and Beyond
  • HubSpot's List of PR Tools for Monitoring & Managing Media Relations in 2021
  • Prowly's Press Release Templates & Examples
  • U.S. Agency for International Development's Customer Insights Toolkit
  • And more!
Don't miss this unique opportunity!

Top takeaways for you and your team:

  • The biggest challenges facing communicators—along with ways to overcome them
  • Best practices for pitching in a shifting and uncertain landscape
  • Takeaways for promoting trust and transparency
  • What PR pros can do to fight misinformation across news and social media platforms
  • Top measurement trends to craft effective media relations
  • What's in the newest update to the Barcelona Principles
  • Ways to create meaningful commitments on DE&I, sustainability and more—and how to report your progress and accountability
  • How COVID-19 and other historical crises have changed organizations' responses—and how you can look to the future
  • Ways to create press releases and statements that resonate with both journalists and target audiences
  • Ways that foundational research and insights can help you create long-term strategies instead of knee-jerk efforts that come up short
  • What journalists really want in a story pitch—and the best times to send them
  • How to understand social listening and unstructured data in ways that uncover brand opportunities and risks
  • Strategies to put your leaders front and center to build trust and strengthen your brand reputation
  • Ways to uncover stories and newsjack in ways that can garner headlines
  • Takeaways for using the PESO model during crisis-dominated news cycles
  • How to incorporate stands on social justice issues and more into your messaging
  • Top tools and resources to use to create interesting press releases, pitches, and brand journalism pieces
  • How to create insights- and researched-backed media relations and PR strategies
  • Must-know trends and research findings in media relations and PR
  • And more!
AGENDA
AGENDA
11-11:05 a.m. ET
Welcome and How to Get Involved

Session description coming soon.

11:05-11:20 a.m. ET
What’s Now and Next for Media Relations: How Communicators Can Take Up the Charge in 2021 and Beyond

Session description coming soon.

11:20-11:40 a.m. ET
Panel
Regaining Trust and Transparency: Communicators’ Role in Media Literacy and the Fight Against Misinformation

Session description coming soon.

11:45 a.m.-Noon ET
Adapting to a Rapidly Shifting News Cycle with Content Journalism Across Social Media Platforms

Session description coming soon.

12:05-12:20 p.m. ET
PR Measurement Tools and Strategies to Create and Prove ROI

Session description coming soon.

Founder and CEO
Paine Publishing
Read bio
12:20-12:35 p.m. ET
Barcelona 3.0: Saying 'No' to AVEs and 'Yes' to S.M.A.R.T. Measurement Strategies

Session description coming soon.

Global Managing Director
AMEC
Read bio
12:40-12:55 p.m.
Responding to Crises: How Communicators Can Prepare and Activate in Ways that Strengthen Reputation

Session description coming soon.

12:55-1:05 p.m. ET
Special Guest: The Field Museum

Session description coming soon.

Director of Learning
The Field Museum
Read bio
1:05-1:20 p.m. ET
The Data-Driven Communicator: A Crash Course in Social Listening, Analyzing Brand Voice, Understanding Sentiment and More

Session description coming soon.

Associate Manager of Data Analytics
Edwards Lifesciences
Read bio
1:25-1:40 p.m.
Break Through the Noise: How to Use Insights to Build Adaptable PR and Media Relations Strategies

Session description coming soon.

Vice President of Marketing Services
Encompass Health
Read bio
1:40-2 p.m. ET
Panel
The Art of the Pitch: Grabbing Media Coverage and Buzz in 2021 and Beyond

Session description coming soon.

2-2:15 p.m. ET
Secrets to Landing Media Coverage: 5 Dos and Don'ts of Pitching the Media

Session description coming soon.

Nick Lanyi
Media Relations and Crisis Communications Expert
Ragan Consulting Group
Read bio
2:25-2:40 p.m. ET
Using and Scaling Insights to Tap into Humanity: How to Better Reach and Engage Your Target Consumers

Session description coming soon.

Senior Director, Consumer Insights
Gatorade at PepsiCo
Read bio
2:40-3 p.m. ET
Panel
Focusing on Purpose: Adapting to Values-Based Spending and Resonating with Multicultural Audiences

More consumers than ever before are purchasing from brands and patronizing organizations that align with their values and views on social and political issues, including racial equality, social justice, climate change, women’s rights and more. It’s become clear that organizations’ willingness to take a stand can positively affect the bottom line, strengthen brand reputation, and build lasting relationships with future brand ambassadors. In today’s digital-first and global media landscape, it’s even more important to lean into values—and speak to audiences across ethnicities, cultures, beliefs and more. In this panel, learn how you can take important steps toward embracing values and why the risk of taking a stance on pressing issues is one worth taking.

You’ll learn:

  • How to understand your stakeholders through audience analysis—and how to appeal to larger and new audiences across backgrounds and experiences
  • How to take stands on social issues and work your values into messaging and content in authentic ways
  • Ways to create meaningful commitments on DE&I, sustainability and more—and how to report your progress and accountability
  • Considerations for partnerships that open doors—and takeaways for urging leaders and employees to jump on board with your efforts
Senior Vice President of Marketing and Communications
NAACP
Read bio
3-3:15 p.m. ET
Drive Media Coverage, Brand Buzz and More with Holistic PR and Social Media Campaigns

Session description coming soon.

Senior Manager of Communications
Georgia Aquarium
Read bio
3:20-3:35 p.m. ET
PESO in 2021: Creating Media Relations and PR Wins Across Content Efforts

Session description coming soon.

Sabrina Browne
Account Director
burson cohn & wolfe
Read bio
3:35-3:50 p.m. ET
Panel
How to Growth Hack Your PR Efforts: Tips and Tricks to Boost and Prove ROI

Session description coming soon.

3:55-4:10 p.m. ET
Transparency and the 'Mixternal' Communications Landscape: How to Authentically Amplify Executive and Employee Voices

Session description coming soon.

Director, Enterprise Multimedia Content and Colleague Engagement
Pfizer
Read bio
4:15-4:30 p.m. ET
Standing Out in an Insane News Cycle: Tips From Hilton’s Content Lead on Creation, Purpose-Driven Storytelling and More

Storytelling is a crucial skill for communicators to hone as they seek to create content that resonates and stand out in a whirlwind, exhausting news cycle. To create the valuable content that breaks through and attracts attention and strengthens your brand, even during times of unprecedented crisis and change, turn to your organization's purpose and rely on empathetic, human-centric messages that can inspire. Lou Dubois, Director of Global Editorial Content for Hilton, will share how he creates and shares purpose-driven content that plays on audiences' desires and behaviors, helping forge strong and lasting relationships that strengthen brand image and trust.

You'll learn: 

  • Ways to create visually interesting and fun news that stands out from the crowd
  • Takeaways for understanding your audience to build and maintain brand buzz
  • Leaning into a brand’s purpose-driven initiatives (and actions) as a storytelling pillar
Director of content for global brand communications
Hilton Worldwide
Read bio
4:30-4:35 p.m. ET
Top Takeaways of the Day

Session description coming soon.

SPEAKERS
Senior Director, Consumer Insights
Gatorade at PepsiCo
Read bio
Global Managing Director
AMEC
Read bio
Sabrina Browne
Account Director
burson cohn & wolfe
Read bio
Director of Learning
The Field Museum
Read bio

Director of content for global brand communications
Hilton Worldwide
Read bio
Senior Manager of Communications
Georgia Aquarium
Read bio
Vice President of Marketing Services
Encompass Health
Read bio
Nick Lanyi
Media Relations and Crisis Communications Expert
Ragan Consulting Group
Read bio

Director, Enterprise Multimedia Content and Colleague Engagement
Pfizer
Read bio
Founder and CEO
Paine Publishing
Read bio
Associate Manager of Data Analytics
Edwards Lifesciences
Read bio
Senior Vice President of Marketing and Communications
NAACP
Read bio

If you are interested in submitting a speaker proposal, please contact Beki Winchel at Bekiw@ragan.com

WHO SHOULD ATTEND?

You should attend if you spend at least a quarter of your time in any of these areas:

Social Media • Public Relations • Marketing • Content Marketing • Digital Marketing • Employee Engagement • Brand Storytelling • Community Management • Strategic Communications • Intranet • Executive Communications

REGISTER NOW

PRICING
Join us for Media Relations & Measurement:
Early Bird Rates
(until 03/24/21)
Regular Rates
Registration $699 $799
Ragan Insider Registration $599 $699
Nonprofit Registration $549 $649

Phone registrations and group pricing: For group orders please contact our customer service team at 800-878-5331 or cservice@ragan.com

SPONSORSHIP

Thank you to our sponsors:

Join us as an event sponsor and meet your target audience, showcase your products, present thought leadership, generate leads and boost your brand.

Here are a few examples of opportunities we offer:

QUESTIONS

Registration
For questions related to event registrations, please contact:

Shallon Blackburn
Customer Service & Sales Manager
ShallonB@ragan.com

Sponsorship
If you’re interested in sponsoring this event, please contact:

Hannah Lavelle
Sales & Client Relations Manager
HannahL@ragan.com

Program
For information on programming and speakers please contact:

Beki Winchel
Manager, Strategic Programming
Bekiw@ragan.com

PRESENTED BY:

Ragan