Omnichannel communications: Strategy, content and audience still matter

Cindy Crescenzo of Crescenzo Communications brings over 15 years of experience to the communications industry. She specializes in research, measurement and strategic planning. Her passion for numbers and audience research have helped thousands of communicators transform their roles in their organizations and build strategies that deliver results. She has worked with hundreds of communicators around the world, including 3M, Bayer, Bob Evans, Boston Medical Center, Carlson Wagonlit, CGI Technologies, Discover, John Deere, La-Z-Boy, Novartis, Roche, Lockheed Martin, Rockwell Collins, Target and Wells Fargo.

Through his work as a consultant, writer, speaker and seminar leader, Steve Crescenzo of Crescenzo Communications has helped thousands of communicators around the world break the habit of creating boring, formulaic, jargon-ridden corporate content. He has been voted the No. 1-rated speaker at the International Association of Business Communicators (IABC) World Conference seven times, including three years in a row. He also has received top ratings at numerous IABC chapter and regional events throughout the U.S., Canada, Europe, Australia and New Zealand.

Joyceann Garippa is the head of content at Ragan Communications where she oversees the content direction of Ragan.com, PR Daily and Ragan’s Workplace Wellness, as well as Ragan’s Communications Leadership Council (CLC) and PR Daily Leadership Network (PRLN). She also leads Ragan’s conference team, which creates strategic programming for conferences (live and virtual), workshops, bootcamps and webinars for Ragan’s vast audience of internal communications, external communications, wellness professionals and human resources.