Planning, Communicating & Measuring Your DEI Program

Thursday, Jan. 28, 2021
1-3:30 p.m. ET

More organizations are embracing diversity, equity & inclusion. Not only is it the right thing to do, but it's also good business. DEI improves decision making, increases innovation and can boost employee performance by up to three times, according to Deloitte.

But that doesn't mean you can just check the box. True DEI success begins with data and ends with accountability—otherwise you're not moving the needle in a way that makes a difference.

Join Leslie Ridgley (Petco), Shana Davis (Black Women's Health Imperative) Joseph Dawson (Freddie Mac) and Aerial Ellis (Advisory 83) to assert a stronger role for communications in DEI by partnering with HR to provide the strategy and framework needed to create, communicate and quantify a successful DEI program that delivers what it promises.

Top 10 things you'll learn:

  • How communications can take a leadership role in DEI programs
  • Anatomy of a successful data-driven DEI communications strategy
  • Measuring what matters—how to set the right goals and objectives
  • Tools and tech you can use to collect DEI data around those goals
  • ERGs and other resources to support your drive for change
  • The best channels, content and messages to promote DEI initiatives
  • How to embrace inclusive language in all your communications
  • How to assess employee DEI engagement with tools like Waggle, pulse surveys, open rates, clickthroughs, social media and more
  • New ways to tell your diversity story inside and outside the organization
  • How to manage DEI media opportunities and measure coverage to celebrate DEI successes and drive more organizational change
  • Checklist: What an Inclusive Language Toolkit Should Include
  • The Diversity Style Guide (Access to Over 700 Terms and Phrases)
  • D&I Organizational Assessment Grid



Don't miss this unique opportunity!


Join to plan, implement and improve better DEI programs.

Track 1
1-1:35 p.m. Eastern
Session 1: Planning
A Data-Driven Framework for More Successful DEI Programs

Too many DEI programs fail to go beyond good intentions. Join to discover how to leverage data to finally create a roadmap that advances diversity at your organization.

You'll learn:

  • Purpose: How to link DEI to your organization's values and core principles
  • Data: How to analyze demographic data, detect trends and identify barriers at your organization to set SMART DEI goals and objectives
  • Plan: Anatomy of a DEI communication strategy built on data insights
  • Management: How to integrate the plan into talent management lifecycles, business operations, decision making and communications outputs
Managing Principal
Advisory 83
Read bio
1:40-2:30 p.m. Eastern
Session 2: Implementing
Next Steps: Operationalize and Communicate Your DEI Program

Now that you have a data-driven plan in place, it's time to make it work. Join to see how organizations leading the diversity charge are finding success through action.

You'll learn:

  • How to activate your DEI framework in your communications program
  • The Communicator’s Role: Empowering DEI across the organization—
    plus how to work with HR (and when to take the lead)
  • DEI Education: How to build up your communications team’s DEI skillset
  • Language: How to discuss DEI and cut harmful phrases from your lexicon
  • Channels: Forums, formats and platforms to communicate DEI internally,
    from townhalls and roundtables to intranets, social media and Microsoft Teams
  • Matching DEI to Real KPIs: How to assign meaningful metrics beyond messaging
  • Nonprofits: How implementing and measuring DEI differs for nonprofits like
    the Black Women’s Health Imperative, American Cancer Society and United Way
Head of Diversity, Inclusion and Belonging
Read bio
Senior Program Director
Black Women's Health Imperative
Read bio
2:35-3 p.m. Eastern
Session 3: Assessing
Assess, Adjust. Amplify: Case Study in Measuring the Right Results for DEI Communications

Diversity, equity and inclusion are moral obligations and organizational imperatives that must be tracked and managed as other business initiatives. With a deeper understanding of an organization's DEI strategy, communicators can develop more effective supporting strategic communications plans with relevant measurements of success to advance progress. Join to hear how Freddie Mac assesses, adjusts and amplifies its DEI communications efforts aligned to its DEI strategy.

In this session, you'll learn:

  • Different metrics organizations use to measure DEI efforts
  • Incorporating relevant measurements of success in your communications plans, tracking both quantitative and qualitative KPIs
  • Leveraging the right results to adjust your efforts and amplify your DEI messaging
  • Final insights to take your DEI program to the next level of success
Director, Strategic Communications
Freddie Mac
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3:05-3:30 p.m. Eastern
Closing Remarks and Key Takeaways

We'll share the top takeaways from the summit as you prepare to implement these ideas for your organization.

Brian Pittman
Manager, Strategic Programming
Ragan Training and PR Daily
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Managing Principal
Advisory 83
Read bio
Head of Diversity, Inclusion and Belonging
Read bio
Senior Program Director
Black Women's Health Imperative
Read bio
Director, Strategic Communications
Freddie Mac
Read bio

Manager, Strategic Programming
Ragan Training and PR Daily
Read bio

Top 5 reasons to attend this virtual summit

  • You'll listen to and interact with the nation's top DEI and communications experts.
  • You'll receive all presentations and handouts.
  • You'll get access to an on-demand recording of the event for six months.
  • You're guaranteed extensive, how-to instruction you can use immediately.
  • You can attend this immersive summit without having to leave your desk.


If you work in:

Diversity, Equity and Inclusion • Internal Communications • Executive Communications • Employee Engagement • HR Communications • Corporate Communications • Brand Journalism • PR



Register for this virtual summit to create, communicate and quantify a measurable DEI communications strategy that makes a difference in the workplace.
Early Bird Rates
(until 01/14/21)
Regular Rates
Registration $600 $675
Ragan Insider Registration $500 $575
Nonprofit Registration $450 $525

Phone registrations and group pricing: For group orders please contact our customer service team at 800-878-5331 or

For questions, please contact customer service at or by calling 800-878-5331.

Please visit our FAQ


Cancellation Policy: Fees are non-refundable. Substitutions will be accepted up to 7 days prior to the event for another virtual event of equal value.