PR & Media Relations Conferenceat PayPal

Sharpen your PR skills with takeaways for landing headlines, grabbing audiences’ attention, increasing engagement and boosting your organization’s buzz

April 17–18, 2019 • WEBCAST



PR pros are constantly tasked with grabbing media coverage and buzz for their organizations and clients—a struggle when they’re dealing with shrinking newsrooms, limited resources and lack of stories.

Gain a competitive edge. Hear best practices from communications leaders aimed at boosting your media relations prowess and helping you craft compelling PR efforts. 

At this conference, you’ll learn how to effectively pitch story ideas and organization news, jump on current trends in the news and online, measure campaigns and use audience listening to build messages, create content that reaches the right audience at the right time and more.

What you’ll learn:

  • Ways to navigate reputation crises and manage issues with values-driven messages
  • How to give reporters what they want, when they want it
  • Tips for creating communications strategies that reach multiple audiences and help drive PR, marketing and branding initiatives
  • How to tell your organization’s stories and weave in corporate messaging with innovative, new angles to capture attention
  • Strategies for tapping into news moments and flashpoints
  • Tips for strengthening your organization’s brand and corporate reputation as consumer trust erodes
  • How to bridge the gap between traditional media relations and emerging best practices
  • Tips for avoiding or minimizing social media crises

Can't attend in person? Sign up for our live webcast!

Top 4 benefits of attending the webcast:

  • Attend this immensely popular conference from the convenience of your desk: No travel concerns, hotels or extra costs associated with attending the event live.
  • Watch with your entire team.
  • Order the webcast, and get six months of on-demand access to this inspirational conference that will transform your organization.
  • The ability to ask questions: This isn’t a passive experience. You and your team have the opportunity to ask questions, which can be relayed to speakers presenting at the event.



We will be webcasting this conference live.

Order the webcast and get on-demand access to this inspirational conference that will transform your organization.

Webcast will be available on-demand within 7 business days after the event.



Senior vice president of communications
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Senior vice president of corporate affairs and communications
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Global head of communications and public relations
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Communications manager
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Here are a few excellent takeaways you’ll bring back:

  • How to increase authenticity, answer concerns and avoid crises—all while staying on message and on brand
  • Tips to tailor and maximize your videos’ reach across platforms, audiences and channels
  • The components of outstanding pitches that can turn into storytelling gold
  • How to measure the effectiveness of content strategies and campaigns
  • Strategies for tapping into news moments and flashpoints
  • Tips for turning your executives into experts
  • Takeaways for coordinating across departments and teams to streamline your messages and efforts

Thank you to our current sponsors and partners:


Join us as an event sponsor and meet your target audience, showcase your products, present thought leadership, generate leads and boost your brand.

Here are a few examples of opportunities we offer: