Nov. 10
San Diego

How to motivate employees to ride the waves of change


The rate of change is faster and more intense than ever before.

It's inescapable, and as communicators we're expected to pull employees through the constant churn of business disruption.

Are you ready to be the hero guiding your workforce through change? Join us at this one-of-a-kind workshop on Nov. 10 in San Diego and build an agile, resilient internal communications plan that will allow you to be the leader that your organization needs to succeed during times of upheaval.

You'll join instructor Kim Clark, an affiliate consultant for Ragan Consulting Group with years of experience helping brands like GoDaddy and PayPal to navigate change successfully.

Your organization needs you to step up to plate. Go big, and go home—with a plan that will:

  • Break down and address the pain points that are preventing your organization from thriving in the era of incessant business disruption
  • Embed teachable moments within leaders, managers and their teams that will enable them to learn from their mistakes and adapt to help the business thrive
  • Help employees embrace (yes, embrace) setbacks and failures by adopting a more transparent narrative style
  • Help you understand and go through the change curve so you, in turn, can help your employees

When we say, "go home with a plan," we mean it. Throughout this daylong event, you'll workshop the necessary pieces of communications for a real organization change you are actively working on. You will use the concepts of Design Thinking to ideate your workforce resiliency plan and have a draft ready to share when you get back to the office. Don't miss your chance to learn this one-of-a-kind approach to change communications.

You'll return to the office with:

  • A SWOT analysis of your organization's change challenges
  • A workforce resiliency plan
  • A list of goals surrounding engagement, productivity and retention
Don't miss this unique opportunity!


Kim Clark

Kim Clark is an affiliate consultant for Ragan Consulting Group. Throughout her career she has focused on messaging, audiences and how communications shape people's experience. Her career spans radio, documentary filmmaking, agency partnerships with the Discovery Channel, marketing, brand strategy, writing, training and teaching. Since entering corporate cultures at KLA-Tencor, PayPal, NetApp and GoDaddy, she has taken full advantage of the various mediums to engage employees and facilitate transparency and trust in organizations. While at GoDaddy, she built an infrastructure and internal communications strategy from scratch and moved the trust needle 13 points in just six months (as measured by the organization's annual engagement survey). She is now working on practical ideas on how culture and communications can work together to co-create a workplace culture that's inclusive for all. @KimClark1



8:30-9 a.m.

Networking breakfast and registration

9-10:45 a.m.

Understanding why change is hard—and embracing it anyway

After introductions and some coffee or tea, we'll share the kinds of changes our organizations have gone through or are going through. We'll find that we aren't alone. Most change projects "fail," so we'll identify common mistakes and how to avoid them.

Key activities and takeaways:

  • Articulate change challenges in your organization
  • Depict an ideal outcome—a vision of what's possible (not probable)
  • Lay out definitions for change, kinds of change, Change Curve/ADKAR
  • Identify what makes change communications a success
10:45-11 a.m.

Networking break

11 a.m.-12.15 p.m.

Crucial first steps in building your plan: Identify the pain points that could derail success

It's vital to look at our organizations' obstacles to embracing change in a very honest way and to identify what's within our control and what is not. Without this pause, without being asked tough questions and asking them ourselves, opportunities for success can be lost.

Key activities and takeaways:

  • Take a look at your own resilience factor and sit in the seat of the employee.
  • Deconstruct your organization's obstacles to accepting change, breaking them down from mountains to molehills using Design Thinking.
  • Conduct your own version of a SWOT analysis (strengths, weaknesses, opportunities, threats).
  • Discuss the building blocks of resilience.
12:15-1:15 p.m.

Networking lunch

1:15-2:30 p.m.

Build your workforce resilience strategy with the human element

Now that your problem is broken down into manageable pieces, we'll move to constructing the nuts and bolts of your workforce resiliency plan. We'll start turning our notes into plans and address key factors around the humanity of change. Plus, we'll delve into the culture change process, including the role of diversity and inclusion as a business transformation.

Key activities and takeaways:

  • Use the building blocks of resiliency and components of your current work culture to shape the plan.
  • Review your strategy to see whether it needs tweaking or if it can successfully tweak your change challenge.
  • Embed teachable moments within leaders, managers and their teams that help everyone adapt to change.
  • Adopt a storytelling style based on transparency, inclusivity and dependability to help employees embrace setbacks and failures.
  • Diversity and inclusion: Why it's a key business transformation and how to implement it.
2:30-2:45 p.m.

Networking break

2:45-4 p.m.

Create the definitive action plan to enact your strategy for change preparation and response

This is when we tie it all together and make the day's work actionable. We'll look at priorities, our to-do lists and our next steps in proactively equipping our colleagues for change. We'll discuss why we must be at the table now, putting our plan in motion to prepare employees for the future. We'll also define our goals of engagement, retention, productivity, etc.

Key activities and takeaways:

  • Walk away with an effective, proactive strategic communication strategy to address today's disruptive business environment.
  • Help each other achieve our goals by adopting a change champion's mindset.
  • Use employee feedback to know whether your communications are on the right track for boosting engagement and morale.
4-4:15 p.m.

More takeaways, and famous last words


San Diego

Scripps Health
10010 Campus Point Drive, Assembly Rooms A & B
San Diego, CA 92121




If you work in:

Change communications • Internal communications • Employee engagement • Corporate communications • HR communications • Executive communications • Culture • Diversity and inclusion



Dear Attendee:

We wanted to share a brief message regarding the emerging public health concerns posed by the novel coronavirus. We are closely monitoring updates from local and national public health authorities regarding the situation in communities where cases of the virus have been confirmed. At present, there is no information to suggest that there is an imminent risk to our events.

We will continue to provide updates as the situation develops and new information becomes available.