RAGAN'S

DE&I Summit for Communicators

Wednesday, Feb. 9, 2022 | Virtual | 1-4p.m. ET

Purpose Communications • Workplace Culture • Inclusive Storytelling

After several years of planning and promising, 2022 is positioned as “the year of the receipt” for DE&I initiatives when employees and stakeholders alike want to see real progress and measurable results. Communications will be front and center, as DE&I strategies must begin from within. Only after you’ve crafted internal DE&I communications around benchmark goals and communicating with employees about the changes they want to see will your organization be ready to share its work with the world.

Join Ragan on Wednesday, Feb. 9, for Ragan’s DE&I Summit for Communicators, a practical look at the communicator’s role in facilitating the key milestones along your company’s DE&I journey. Top practitioners from organizations large and small will equip you with the hands-on tools and context you need to deliver authentic and actionable DE&I communications to employees and audiences alike.

Top 4 things you’ll learn at this conference:

  • How to measure and analyze your organization’s DE&I progress using benchmark goals
  • Tips for crowdsourcing inspiration and feedback around your DE&I communications from employees
  • Inclusive storytelling strategies that deploy thought leadership to rally employees around your values
  • Mindful pitching practices that consider the equity shifts changing the media industry

Bonus Takeaways:

  • An Essential Guide to Making Your Organization More Diverse, Equitable and Inclusive
  • Ragan’s Inclusive Language Guide
  • …and more!

Don't miss this unique opportunity!
SHRM Seal

Ragan Communications is recognized by SHRM to offer Professional Development Credits (PDCs) for the SHRM-CP® or SHRM-SCP®. This program is valid for 3 PDCs.

Ragan Events Training Certificate

Each registration comes with a personalized Diversity, Equity & Inclusion Training Certificate of Completion for attending the summit.

AGENDA

1-1:15 p.m. ET
The Clarion Call: Trends Impacting Communicators
1:15-1:50 p.m. ET
Diplomatic Data: Measuring and Setting Benchmarks to Communicate your DE&I Strategy Internally

Many DE&I programs fail to go beyond a well-intentioned audit and enact internal changes that employees find meaningful. In this session, we’ll examine the communicator’s role in setting and sharing benchmark goals around DE&I to ensure your organization is making measurable progress in every facet of the business.

You'll learn:

  • How to analyze demographic data, detect trends and measure your workforce’s progress against industry standards to set realistic, actionable benchmark goals
  • How to build a DE&I communication strategy based on benchmark data
  • Strategies for getting buy-in from leadership by tethering your benchmark goals to company-wide business goals
  • Ways to communicate your DE&I communications strategy across departments to impact executive communication, talent recruitment, content strategy and more
Founder, Chief Employee Experience Officer
Cheer Partners
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Director, Strategic Communications
Freddie Mac
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1:50-2:25 p.m. ET
Courageous Conversations: ERGS and BRGs as a Catalyst for Change

After conducting an audit and setting benchmarks, it’s time to use your data as a catalyst for courageous conversations. When it comes to creating an internal forum for difficult dialogues, an Employee Resource Group (ERG) or Business Resource Group (BRG) can create a judgment-free space for underrepresented employees to weigh in on uncomfortable subjects, help you contextualize your benchmarks and crowdsource next steps that your employees will support.

You’ll learn:

  • Why ERGs can foster a diverse and inclusive environment to encourage a sense of psychological safety among employees
  • How ERGs reinforce your organization’s commitments to DE&I during the onboarding process
  • Tips for using ERGs to support learning and development by enabling employees to take informal leadership roles
  • Strategies for embedding leadership in ERGs to provide them with a safe learning environment
Vice President of DE&I
MWW
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Manager- Global Communications and Culture, BaSE
UPS
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2:25-2:45 p.m. ET
Fireside Chat

In this fireside chat, American Heart Association Director of Communications Tresa Chambers and Ragan Director of Strategic Programming Justin Joffe will talk about AHA’s internal and external DE&I work during Black History Month.

Director of Communications
American Heart Association
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2:45-2:55 p.m. ET
Break
2:55-3:25 p.m. ET
CASE STUDY
Inclusive Storytelling Strategies from the Outside In

In an age of division and escalating acts of violence against underrepresented communities, changing audiences want to hear how your brand is walking the talk by telling stories that actualize your purpose and illuminate your DE&I commitments. In this session, Cynthia Sugiyama, head of communications for Diverse Segments, Representation & Inclusion at Wells Fargo, will share how a personal op-ed she wrote for the San Francisco Chronicle about the escalating violence against Asian Americans became an internal springboard for discussion and action.

You’ll learn:

  • How external thought leadership stories can be repurposed internally to engage employees around your purpose and values
  • Opt-in strategies for employee storytelling that engage your diverse workforce without making them feel pressured or tokenized
  • Ways to use employee stories and voices to engage leadership and help shape broader initiatives and philanthropic commitments
  • Tips for extending storytelling opportunities by engaging the audience segments at the heart of your values
  • Best practices for using your brand journalism site and other platforms to amplify partners that are doing the work
Head of Communications for Diverse Segments, Representation and Inclusion
Wells Fargo
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3:25-3:55 p.m. ET
Pitching and Style Tips from a Changing Media Landscape

As conversations around racial inequity continue to make headlines, newsrooms across the country have re-evaluated whose stories are getting told by examining who reports the news and who consumes it. In this session, Jennifer Kho, VP of journalism and information equity at DoGoodery, and Jenny Choi, director of programs at the Media Democracy Fund, will discuss newsroom trends that communicators should be aware of to pitch stories that resonate with reporters, editors and their audiences.

You’ll learn:

  • How newsrooms—from newspapers to ethnic publications— are working toward more equitable practices with staff, partners, audiences and other stakeholders
  • Strategies for learning and internalizing how various newsroom storytelling is changing around terms related to race, gender, sexuality and more
  • Tips for adopting a pitching style that embraces audience trends and cultural relevance while avoiding homogeneity and tone deafness
Director of Programs
Media Democracy Fund
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VP of Journalism and Information Equity
DoGoodery
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3:55-4 p.m. ET
Closing Remarks

PRESENTERS
Founder, Chief Employee Experience Officer
Cheer Partners
Read bio
Director, Strategic Communications
Freddie Mac
Read bio
Director of Communications
American Heart Association
Read bio

Head of Communications for Diverse Segments, Representation and Inclusion
Wells Fargo
Read bio
Vice President of DE&I
MWW
Read bio
Director of Programs
Media Democracy Fund
Read bio

Justin Joffe
Director, Strategic Programming
Ragan Communications
Read bio
VP of Journalism and Information Equity
DoGoodery
Read bio
Manager- Global Communications and Culture, BaSE
UPS
Read bio

WHO SHOULD ATTEND?

You should attend if you spend at least a quarter of your time in any of these areas:

Public Relations • Corporate Communications • Internal Communications • Executive Communications • DEI • HR Communications • Corporate Culture • Employee Engagement • Human Resources

REGISTER NOW

Top reasons to attend this summit

  • You’ll receive all the slides and handouts.
  • You’ll get access for you and your entire team to watch.
  • You’ll have access to the recording for 12 months.
PRICING
Register now for DE&I Summit for Communicators:
Early Bird Rates
(until 01/26/22)
Regular Rates
Registration $600 $675
Ragan Insider Registration $500 $575
Nonprofit/Gov/Edu Registration $450 $525

Phone registrations and group pricing: For group orders please contact our customer service team at 800-878-5331 or cservice@ragan.com

QUESTIONS

Registration
For questions related to event registrations, please contact:

Shallon Blackburn
Customer Service & Sales Manager
ShallonB@ragan.com

Sponsorship
If you’re interested in sponsoring this event, please contact:

Hannah Lavelle and
Andrew Newton
sponsorship@ragan.com

Program
For information on programming and speakers, please contact:

Justin Joffe
Strategic Program Manager
justinj@ragan.com

 

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