September 9-10, 2021
Opening Reception on Sept. 8
Swan & Dolphin Resort
Disney World, Florida

Trends and takeaways to capture attention, power engagement and strengthen your brand across major social media platforms and apps

Have you ever looked at a brand’s viral post, tweet, photo or video post and wondered how it created so much conversation?

While there’s no quick strategy to “go viral,” learning how you can powerfully engage with your audience by offering them content that earns followers and creates customers is the best way to ensure you get there sooner rather than later.

At this conference, you’ll learn secrets for creating and effectively telling the stories that drive clicks, takeaways for leading and being part of inclusive, timely conversations across your social media channels and best practices for implementing the most innovative, forward-thinking strategies to engage audiences in new ways.

#RaganDisney

Attend information-packed sessions and inspirational keynotes on the magical grounds of Disney World.

September 8: Opening reception, 6:30-8 p.m.

September 9-10:

  • Track 1: Social Media Strategies for Improving Sales, Revenue, Privacy and more
  • Track 2: Social Media Strategies for the Future of Communications and Marketing

VIEW FULL AGENDA


Networking opportunities include:

  • Interactive contest across social platforms using our #RaganDisney hashtag
  • Brainstorming activities and roundtable discussions to uncover ideas and overcome challenges
  • Marked name badges to find and speak with peers within your industry
  • Dine-around dinners on Sept. 8 to network with speakers, sponsors and attendees
  • Networking lunches and breaks to brainstorm and discuss what you've learned
  • Cocktail party hosted by Disney Parks
  • And more!

Registration is now open for the 2021 Disney Social Media Conference. We have put together a “hybrid” event with both in-person and virtual streaming options to attend.

The Ragan team is working in partnership with the Swan & Dolphin Hotel in Disney World to ensure a valuable and safe experience for all attendees.

We know it might be hard to make a commitment to a live event right now. To reflect the uncertain times, we have made all our tickets transferable. If you cannot or choose not to attend, the value of your ticket can be applied to other Ragan conferences, services, or products six months from the September 9th date of the event; or you may transfer your ticket to a colleague.

Non-payment or non-attendance does not constitute cancellation. If for any reason Ragan Communications decides to cancel or postpone this event, Ragan Communications is not responsible for covering airfare, hotel or other travel costs incurred by the attendees.

Don't miss the social media communications event of the year! Register today for the in-person event or the live stream.

TOP TAKEAWAYS FOR YOU AND YOUR TEAM:

  • Secrets for finding and partnering with influencers and content-creators to reach new audiences
  • Ways to tailor and repurpose your content across social media platforms
  • How consumer purchasing behaviors have changed—and ways you can take advantage with paid social ads and targeting
  • Top trends and must-follow strategies—along with social media missteps to avoid
  • Ways to drive your organization's brand through emotional storytelling and digital content
  • How to reach dispersed workforces to engage and connect with employees during times of uncertainty and beyond
  • Ways to attract attention and extend the reach of your content, press releases and more through social media best practices
  • The latest strategies and changes for Twitter, Facebook, Instagram, TikTok, YouTube, Snapchat and more
  • Ideas for encouraging dynamic online employee communities that boost trust, strengthen corporate culture and increase collaboration
  • How to power your social media strategies with data, insights and analytics
  • The tools you must have to create and publish videos and podcasts
AGENDA

Track 1
Thursday, September 9
8-8:45 a.m.
Breakfast
8:45-10 a.m.
Pre-Conference Workshop*additional fee to attend
DEI: Developing a diverse and inclusive social presence

In this interactive workshop,  you’ll learn best practices for writing more inclusive messaging, considerations for audiences across cultures, experiences and challenges. You’ll walk away armed with ideas to make DE&I efforts part of a holistic communications strategy, including knowing when it is appropriate for your brand to speak up and when it’s best to use your channels to amplify the work of partners. We'll discuss strategies for avoiding “call-out culture” and using social media as a connector and motivator to helping your brand better emotionally resonate and earn trust. You’ll see examples of companies doing this well, and examples of what not to do.

Director, Global Head of Brand Strategy, Google Cloud
Google
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Director, Global Public Sector Marketing, Google Cloud
Google
Read bio
10:10-1025 a.m.
Welcome & Opening remarks, “It’s a Small World” kickoff

In this opening session, your host Brandi Boatner,  Digital Manager of Change Communications at IBM, Ragan Communications Chairman Mark Ragan and CEO Diane Schwartz will catch up with the audience as we get to know each other to kick off a magical couple of days.

CEO
Ragan Communications
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Mark Ragan
Owner
Ragan Communications
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Brandi Boatner, IBM
Manager, Digital Advocacy Communications
IBM
Read bio
10:25-10:45 a.m.
Facts & Figures

In this session, we will set the stage by sharing some fresh findings extracted from new research by Ragan and The Institute of Public Relations, along with other social media insights and trends you need to know.

Associate Professor and Chair of the Public Relations Department
University of Florida
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President and CEO
Institute for Public Relations
Read bio
10:55–11:25 a.m.
Panel
Influencer marketing strategies to boost engagement & revenue (general session)

With each new monetization feature on social media, another tribe of influencers is born. As you are encouraged to find fresh revenue streams in each platform update, your strategy for onboarding and deploying your influencers must change, too. In this panel, we’ll discuss platform-tested influencer marketing strategies that are proven to boost engagement, drive revenue and activate your influencer’s pre-existing networks to create new customers and brand advocates. 

You’ll learn:

  • Best practices to strengthen influencer contracts with performance expectations that align with larger marketing goals
  • How to identify the right influencers and create a mutually beneficial partnership
  • Ways to manage influencer expectations around style and branding while allowing them to communicate with their authentic voice.
  • Tips for incentivizing and rewarding your influencers when they meet projected ROI
  • Strategies for launching influencer campaigns that tailor the most attractive elements of your brand to the tastes of an influencer’s core following
VP, Head of Partner Media Relations
Barclays
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Director of Audience and Influencer Engagement
AARP
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Founder and CEO
Radiate Social
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Senior Social Media Specialist
St. Jude Children's Research Hospital
Read bio
11:35-12:05 p.m.
Panel
‘Seize the Day’ when monitoring crises on social media (general session)

Amid the whirlwind changes of a 24/7 news cycle awash in post-pandemic health guidelines, vaccine regulations, civil unrest and more, your social team must agree on a consistent, tiered crisis monitoring strategy that starts with listening and escalates responses as needed. In this session, we’ll explore how social teams can respond to unique brand and industry crises, along with national crisis, in order to calm audiences and deepen trust.  You’ll learn:

  • Tips for crafting social holding statements in anticipation of likely crises
  • Do’s and Don’ts on social media when a crisis hits
  • How to design and deploy a social listening strategy on Facebook, Twitter, LinkedIn, Instagram and beyond
  • Ways to deploy your social media channels with time-sensitive messaging around cyber attacks
  • Tactics for measuring your social monitoring efforts as part of a larger crisis plan
Social Media Manager
World Health Organization (WHO)
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Corporate director of public affairs and media relations
Orlando Health
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Social Media Manager
Visit Orlando
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Head of Social Media
Dropbox
Read bio
12:15–1:15 p.m.
Lunch with Peers (provided onsite)
1:30-2:00 p.m.
Using social to help inform business decisions

Everything is social. Usually when people talk about social data, we think about engagement rates and impressions. In this session we will talk about how you can use social data to help you better understand your brand, industry, and even hot topics that help influence your customers to make better informed decisions for your business, and provide valuable insights to company leaders.

You’ll learn

  • Combining social monitoring and listening to help tell a story
  • How to lean on your competitor’s data to help you make decisions
  • Listen to your customers to help identify trends and insights
  • Monitoring the severity of a crisis incident
Director of Social Media
Hilton
Read bio
2:05–2:25 p.m.
Case Study
Bringing Sexy Back: How influencers can help you build an alluring brand in an unsexy industry

Innovation can come in all shapes and sizes -- across industries and products. And while we often see it when it happens in sexy industries, it’s not as visible when consumers come to the table with preconceived notions about particular industries. In this session,  Brad Hoos, Chief Growth Officer at The Outloud Group will unpack how they approach using influencer marketing to bring innovative products to the masses in non-sexy industries.

Chief growth officer
The Outloud Group
Read bio
2:25–2:55 p.m.
Networking Break
2:55–3:25 p.m.
How to use data to create successful social media strategies and campaigns

Does data still sound like a four-letter word to you? With countless powerful tools to provide meaningful metrics and intelligent insights, social listening has evolved beyond a surface look at clicks or likes to analyze patterns of engagement and predictive behaviors of audiences. In this session, we’ll look at the best data-driven strategies for growing your follower numbers that don’t require you to be an analytics wiz and explore how some simple tweaks can optimize your content to reach your social media goals.

You’ll learn:

  • Why data is important to the success of your social media program
  • How to build a data-driven social media strategy
  • How to determine the metrics worth measuring on social media that align with larger campaign and company-wide growth goals 
  • How to gain buy-in from stakeholders and establish yourself as a trusted business partner
Director of Social Media
Magnolia
Read bio
3:35-4:05 p.m.
New tools on Facebook and Instagram to deepen customer relationships

A year of remote communication has also brought a year worth of dynamic innovation (or more) to Facebook and Instagram as each platform has leaned into changing user behaviors with new tools designed to provide strategic shortcuts that will enhance your ecommerce efforts, refine your live-streaming approach and allow you to maximize your efforts on each platform for targeted business growth. In this session, we’ll look at some of these new features with a focus on how they can help you build deeper relationships that stand out from the never-ending stream of digital communication to leave customers feeling refreshed. 

You’ll learn:

  • The latest in-platform tools for live broadcasting to your customers
  • What new monetization and shoppable ad tools to integrate into your marketing plans
  • Strategies for becoming an early adopter of new tools to scale your efforts as the features evolve

 

Kassidy Silva
Senior Manager, Social Media Strategy
TIME
Read bio
4:15-4:45 p.m.
Converting the curious into customers with paid social

Sometimes telling your brand story requires inserting yourself into social media conversations and narratives that are already happening. As organic reach on social diminishes, a strategically-targeted paid social campaign can reach the prospects and customers who are most likely to respond to your ad. In this session, we’ll review some paid social best practices on  Facebook, Instagram,Twitter and LinkedIn that drive clicks that lead to purchases and purchases that lead to loyal customers.  

You’ll learn:

  • Simple starter tactics on paid social like boosting posts 
  • How to use make the most of in-platform targeting tools while respecting user privacy
  • Tips for defining your budget, target audience and campaign length
  • Best practices for composing platform-tested ad copy and visuals that drive conversions
Social Media Analyst
Deloitte
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Senior Director of Digital Strategy
CompTIA
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4:55-5:25 p.m.
Leadership: The Disney Way
5:25 p.m.
Raffles & More!
6:45 p.m.
Dine-arounds: get to know your fellow attendees over dinner
Friday, September 10
8-8:45 a.m.
Breakfast
8:45-10:00 a.m.
Pre-Conference Workshop*additional fee to attend
How to design stunning and sticky visual social content

In this interactive workshop, you’ll glean tricks and tools for designing social media images, videos and other visual assets in a bold brand style that doesn’t require you to hire a graphic designer or spend thousands of dollars on expensive software. You’ll walk away with practical knowledge about what image subjects, dimensions, styles and video lengths perform best across social channels, strategies for determining brand fonts and style, and tips for mindful image selection that highlights your company values and culture without pandering or tokenizing diverse audiences.

Senior Content Producer
Volkswagen of America
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Senior Producer
Green Buzz Agency
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10:15–11:00 a.m.
Demonstrating brand empathy and inclusion on social media (general session)

In an age when it seems like every news cycle brings about a new culture war, social media can often become the frontlines for battle. This requires marketers and communicators alike to craft intentional messaging strategies that make space for meaningful conversations while emphasizing your brand’s values and purpose-driven work. In this session, we’ll look at some best practices for inclusive social media strategies that will boost your relevance and strengthen your brand reputation among changing audiences. 

You’ll learn: 

  • Examples of inclusive language that avoids cultural assumptions or stereotypes
  • How to showcase diverse lived experiences of your team on social without tokenizing anyone 
  • Ways to sensitively consult your internal teams before deciding which issues to comment on 
  • Tips for being an ally on social to partner companies and organizations that share your values
  • Examples of brands living up to their words
VP of Marketing
Trevor Project
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Global Partnership Executive
Grindr
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11:10 a.m.- 11:40 a.m.
Will social audio’s appeal last? What’s next for social media’s latest shiny object (general session)

Clubhouse and competitors helped usher in—and tap into—the public’s need for unfiltered conversation during the pandemic. While social audio’s popularity has waned these past few months, it’s still a rising force in social media—and still poses fresh opportunities for brands looking to build deeper relationships with fans and followers. Join to hear what’s next for social audio, why it has changed digital marketing skills forever—and whether you should invest precious resources in it now:

  • Fad vs Future: What Spotify’s Green Room acquisition, Clubhouse’s new DM feature Backchannel and Amazon’s steps into the space say about social audio
  • New habits developed by fans and followers during the pandemic—and how to adjust to keep pace
  • Ideas to borrow: Examples of cool brand activations on Clubhouse and its competitors 
  • How Clubhouse has enabled greater inclusion—and what this means to DEI 
  • Advice for working with influencers in social audio and beyond (including pricing)
  • What’s next for social audio—plus practical tips for launching your own presence
Eric Dahan
CEO and Founder
Open Influence
Read bio
Brandi Boatner, IBM
Manager, Digital Advocacy Communications
IBM
Read bio
11:40-12:00 p.m.
Snack Break
12:00-12:30 p.m.
Social selling in a privacy-first world: Thrive in social media's new walled gardens

The way social media works is shifting—punctuated by Google’s 2023 ban of third-party cookies. But with cookies on the way out, paid social “walled gardens” offer marketers a bright spot. Join to reevaluate your social selling and messaging strategies with user permissions. You’ll learn:

  • Differences between first, second and third-party data and what it means for you
  • How GDPR and California privacy regulations like CCPA impact the industry
  • How Google’s sunsetting third-party cookies and Apple’s tracking tools will affect e-commerce
  • How walled gardens like Facebook are impacting how you can target and measure
  • What to do now: Permission-messaging and alternate measurement strategies to embrace
Andrew Bates
Enterprise Data Strategy Director
AARP
Read bio
12:40–1:10 p.m.
Building & leading a social media A-Team

A savvy social media team requires collaboration between marketing, communications and content people working together to reach audiences in the moment of greatest impact. In this session, our experts will share how they built a social team to reach their audience in innovative, helpful ways over the past year - and make sure all team members were equipped with the resources they needed to work together.

You’ll learn:

  • Strategies for determining where your brand’s social media strategy lives in your organization with respect to company-wide goals and KPI's
  • How to compose an effective mix of team skills sets to satisfy the behaviors of your target audiences 
  • Collaborative ways to integrate scheduling and project management tools that keep your social team from stepping on each other’s toes
  • Distinct team configurations to satisfy the content production needs across various platforms.
David Johnston
Head of Social Media
The Department of Defense
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1:15-2:00 p.m.
Lunch
2:10-2:45 p.m.
The Unsession

To wrap things up, our team will bring everyone together for a moderated, town-hall style unsession where we discuss the topics that are still on your mind and you share lessons learned from your brand’s social media milestones so far including hacks for growing your follower counts, integrating new tech and software into your social strategies and much more.

Justin Joffe
Manager, Strategic Programming
Ragan Communications
Read bio
Brandi Boatner, IBM
Manager, Digital Advocacy Communications
IBM
Read bio
2:45-3:15 p.m.
Closing Keynote
A Trusted Voice: How Pfizer Stepped Out of the Social Media Shadows in 2020

When the COVID-19 pandemic raged and the race for a vaccine began in 2020,  the communications team at Pfizer knew that the stakes were too high for nary a misstep in their real-time messaging strategy. Lives were literally on the line and it was up to them to lead with smart and compelling messaging. In this closing keynote, Ellen Gerstein, Senior Director, Content & Engagement, Corporate Affairs at Pfizer will share her insider perspective on the pharmaceutical brand’s social media evolution and explain how her team moved from reactive messaging to an educational, instructive approach, leading the conversation and forging social media partnerships with other pharma companies. More than the story of how Pfizer’s social media strategy earned a seat at the table, Ellen will illuminate how she and her team rose to this unprecedented challenge, sharing the best practices and (really) no-cost tactics that you can take back to your team and integrate into your strategy immediately.

Senior Director, Content Strategy & Engagement, Corporate Affairs
Pfizer
Read bio
3:15 p.m.
Top Takeaways from the Conference
Track 2
Thursday, September 9
8:45-10 a.m.
Pre-Conference Workshop*additional fee to attend
SEO: Ranking up your social strategy

In this interactive workshop, you’ll learn how search engine optimization and search engine marketing play a pivotal role in your digital content and social media strategies. You’ll walk away with an SEO blueprint for your brand, with Google’s latest SEO updates in mind, and tricks marrying technical SEO to a larger multi-channel strategy. You will also discover how to create impactful social media ads and sponsored content that help your brand float to the top and target interested audiences in real time.

Owner
Eclipse Digital Agency
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SEO Manager
Verizon
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1:30-2:00 p.m.
How to manage your brand reputation on social

As countless headlines and scandals have told us over the past year, your brand reputation can live or die with its social media presence. In this session, we’ll look some of the major ways that your brand and industry’s reputation can be called into question on social media - and what you can do to keep that reputation sparkling.

You’ll learn:

  • How to pick and choose what attacks are worth responding to based on share of voice and sentiment analysis
  • Tips for crafting distinct responses to misinformation and disinformation that vary depending on the intention of those spreading the fake news.
  • Strategies for leaning on brand advocates, influencers and industry partners to stand up for your brand
  • Ways to direct audiences to larger landing pages, statements and pieces of content that evangelize your values
Director of Digital Content
Kent State University
Read bio
2:05-2:25 p.m.
TBD
2:25-2:55 p.m.
Networking Break
2:55-3:25 p.m.
Writing for social media across multiple platforms

The old cliche that there’s no “one size fits all” approach to social media is no truer than when it comes to writing social copy, as the length and structure of your posts should vary from platform to platform based on what type of content performs best on each.  In this session, we’ll review some certified best practices for writing social copy that drives conversation and echoes your brand voice with authority.

You’ll learn:

  • How to write for the ideal length of social posts on Facebook, Instagram, Twitter and LinkedIn
  • Tips for structuring posts with questions and CTAs that encourage comments and conversation
  • Strategies for pulling a key phrase or quote out of a story to include your post
  • Ways to mix up your social copy when crafting multiple posts about the same topic
Employer Branding Specialist
Travel + Leisure Co.
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Employer Branding Consultant
Travel + Leisure Co.
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3:35-4:05 p.m.
Driving audience engagement with TikTok and YouTube videos

The pivot to video never really went away. To the contrary, many brands have leaned even harder into sharable video over the past year on TikTok to more intimately and personally engage with audiences who were stuck at home, hungry for connection on social media. In this session, we’ll explore the myriad of ways that social videos on TikTok can provide value to your audience.

You’ll learn:

  • Tips for creating content your audience finds valuable, be it educational or funny
  • Ways to repurpose shorter videos as pieces in larger campaigns
  • Examples of winning brand TikTok and YouTube strategies
  • How to crowdsource content from your audience on TikTok and YouTube
  • Strategies for a simple CTA or hashtag to ensure your TikToks and YouTube videos are shared
Director of Education
Oklahoma Aquarium
Read bio
4:15-4:45 p.m.
Using podcasts to drive storytelling and thought leadership

From the massive growth of Spotify’s podcasting division to an explosion of new podcasts from news media outlets and brands alike, the past year has cemented the medium’s status as a sustainable opportunity for long-form conversations and substantive thought leadership content. In this session, we’ll discuss how podcasts can help you effectively relay messages and your brand’s values to both employees and consumers through this compelling, anytime/anywhere, easily digestible format.

You’ll learn:

  • Key considerations before launching a podcast, such as content strategy, length, cadence, and production
  • How to select, vet, and prep guests
  • The art of hosting and interviewing to surface stories and insights that drive engagement
  • How to measure podcast success
Senior Writer and Producer
Microsoft
Read bio
Friday, September 10
8:45-10:00 a.m.
Pre-Conference Workshop*additional fee to attend
Newsletter Workshop: How to Get Readers to Pause, Consider & Click

What will make people read yet another digital newsletter landing in their in-box – in this case, yours? In this interactive workshop, we’ll focus on your four “must-haves”:  a subject line to get readers to open,  an image to make them pause, a headline to grab their attention and teaser to convince them to click through. Ragan Consulting’s Jim Ylisela  and Pace University's Jennifer Magas will walk you through the steps and challenge you to put all the pieces together. He’ll show you how to package your content into an easy-to-read format, promote your newsletter across social media channels to drive memberships and subscriptions, and act on your metrics to make adjustments to your overall content and social strategy. Attend this workshop to get the tactics on lead-gen, thought leadership and earned media through digital newsletters

President
Entrance One Public Relations
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Clinical Associate Professor
Pace University
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Co-Founder and Senior Partner
Ragan Consulting Group
Read bio
12:00-12:30 p.m.
How to use gamification to boost engagement & revenue

The prospect of adding gamification to your social media strategy may sound daunting, but it can be as simple as offering your audiences a contest or poll to derive data and encourage the behavior that will turn prospects into customers. In this session, we’ll look at some of the new and innovative ways that brands have gamified their marketing approaches to keep audiences willing to play again and again

You’ll learn:

  • Strategies for conducting polls on social media
  • Ways to gamify live broadcasts with interactive contests and more
  • How to design a contest around user-generated content that can be repurposed in future marketing campaigns
  • Tools and tech that make gamification easy to implement
  • How simple acts of gamification, like asking users a question, feed into larger promotional strategies
Professor and Program Coordinator of Esports and Online Teaching and Learning
University of North Carolina Wilmington
Read bio
12:40-1:10 p.m.
Panel
New tools for Social Marketers: from AR to VR and everything in between

The mass production of technological hardware like virtual reality headsets and augmented reality software on smartphones has led to a democratization of future-forward storytelling that provides deeply moving, intimately engaging experiences to more audiences than ever before. In this session, we’ll look at some of the underutilized, cutting-edge mediums that marketers are finally catching on to, and how you can integrate these technologies mind-blowing marketing strategies.

You’ll learn:

  • Tips for telling stories using AR, VR and mixed reality that engage customers to form more meaningful brand interactions
  • How to incorporate extended reality engagement into your marketing plans
  • What AI and machine learning can and can’t do for marketers
  • The resources needed (tech and people) to leverage AR and VR
US Creative Strategy Tech Lead
Snapchat
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Head of Brands & Advertisers Solutions, Unreal Engine
Epic Games
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Futurist + Chief Metaverse Officer
Futures Intelligence Group
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NETWORKING COCKTAIL PARTY

Hosted by Disney Parks

Mingle with industry peers, speakers and a few characters (it's Disney, after all!) at this magical networking cocktail party.

Grab your flip-flops and join your peers and conference speakers on the beach for a networking party sprinkled with Disney magic. Enjoy great conversations and superb food and drink. Bring your camera for photo ops with special guests.

REGISTER NOW

SPEAKERS
President and CEO
Institute for Public Relations
Read bio
Director, Global Head of Brand Strategy, Google Cloud
Google
Read bio
Andrew Bates
Enterprise Data Strategy Director
AARP
Read bio
Brandi Boatner, IBM
Manager, Digital Advocacy Communications
IBM
Read bio
Director of Social Media
Magnolia
Read bio
Head of Brands & Advertisers Solutions, Unreal Engine
Epic Games
Read bio
Head of Social Media
Dropbox
Read bio
Director of Audience and Influencer Engagement
AARP
Read bio
Senior Writer and Producer
Microsoft
Read bio
Eric Dahan
CEO and Founder
Open Influence
Read bio
Director, Global Public Sector Marketing, Google Cloud
Google
Read bio
Owner
Eclipse Digital Agency
Read bio
Associate Professor and Chair of the Public Relations Department
University of Florida
Read bio
VP, Head of Partner Media Relations
Barclays
Read bio
Employer Branding Specialist
Travel + Leisure Co.
Read bio
Senior Director, Content Strategy & Engagement, Corporate Affairs
Pfizer
Read bio
Founder and CEO
Radiate Social
Read bio
Futurist + Chief Metaverse Officer
Futures Intelligence Group
Read bio
US Creative Strategy Tech Lead
Snapchat
Read bio
Chief growth officer
The Outloud Group
Read bio
Justin Joffe
Manager, Strategic Programming
Ragan Communications
Read bio
David Johnston
Head of Social Media
The Department of Defense
Read bio
Global Partnership Executive
Grindr
Read bio
SEO Manager
Verizon
Read bio
Social Media Manager
World Health Organization (WHO)
Read bio
Social Media Analyst
Deloitte
Read bio
Corporate director of public affairs and media relations
Orlando Health
Read bio
Director of Digital Content
Kent State University
Read bio
Clinical Associate Professor
Pace University
Read bio
Professor and Program Coordinator of Esports and Online Teaching and Learning
University of North Carolina Wilmington
Read bio
Senior Content Producer
Volkswagen of America
Read bio
Mark Ragan
Owner
Ragan Communications
Read bio
Director of Social Media
Hilton
Read bio
Director of Education
Oklahoma Aquarium
Read bio
CEO
Ragan Communications
Read bio
Kassidy Silva
Senior Manager, Social Media Strategy
TIME
Read bio
Senior Director of Digital Strategy
CompTIA
Read bio
Senior Social Media Specialist
St. Jude Children's Research Hospital
Read bio
Social Media Manager
Visit Orlando
Read bio
Employer Branding Consultant
Travel + Leisure Co.
Read bio
President
Entrance One Public Relations
Read bio
VP of Marketing
Trevor Project
Read bio
Senior Producer
Green Buzz Agency
Read bio
Co-Founder and Senior Partner
Ragan Consulting Group
Read bio

If you are interested in submitting a speaker proposal, please contact Justin Joffe at JustinJ@ragan.com

PAST ATTENDEES

WHO SHOULD ATTEND?

If you work in:

Social media • Corporate communications • Public relations • Marketing • Agency communications • Digital communications • Media relations • Employee engagement • User experience (UX) • Data and research • Community management • Public affairs • HR • Executive communications • Branding • Global communications • Public affairs • Internal communications • Corporate affairs

REGISTER NOW

LOCATION
Walt Disney World Swan Resort

Hotel & Conference Venue Information:
Walt Disney World Swan and Dolphin Resort—Swan Convention Center
1200 Epcot Resorts Blvd
Lake Buena Vista, FL 32830
The room block for attendees is now open. Consider staying the weekend at the discounted hotel rate. Please book your room here, by August 13.

PRICING
Join us for Ragan’s Social Media Conference for PR, Marketing and Corporate Communications at Disney World:
Conference pricing All-Access Pass*
Early bird rate (until 6/25/21) $1449 $2249
VIP rate (until 8/20/21) $1549 $2349
Regular rate $1649 $2449
Can't attend in person? Sign up for our live webcast for $1549

*Attend a pre-conference workshop for an additional $349 each. Or purchase the All-Access Pass and attend the conference plus all pre-conference workshops—and save.

Nonprofit/government discounts: Nonprofit and government organizations receive an additional $200 off the current rate.

Ragan Insiders save more: Ragan Insiders receive an additional $250 off current rates. Not a Ragan Insider? You can become one during the registration process for this event!

Group rates: Discounted rates are available for teams of two or more. Bring your team and save $100 on each registration. (For group registrations, please contact our customer service team at 800-878-5331 or cservice@ragan.com.)

Phone registrations: Please call 800-878-5331.

SPONSORS

INDUSTRY PARTNER

Join us as an event sponsor and meet your target audience, showcase your products, present thought leadership, generate leads and boost your brand.

Here are a few examples of opportunities we offer:

QUESTIONS
Registration
For questions related to event registrations, please contact: Shallon Blackburn
Customer Service & Sales Manager
ShallonB@ragan.com
Sponsorship
If you’re interested in sponsoring this event, please contact: Hannah Lavelle
Sales & Client Relations Manager
HannahL@ragan.com
Program
For information on programming and speakers please contact: Justin Joffe
Manager of Strategic Programming
JustinJ@ragan.com

Can’t attend in person? Sign up for our live webcast!
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