September 8-10, 2021
Swan & Dolphin Resort
Disney World, Florida

Learn the strategies and secrets to reach your audience and make a splash online

Social media is a crucial part of many communications efforts as PR, marketing and internal communicators seek to break through the noise and reach consumers and employees, grab attention and engagement, and impact organizations' bottom lines.

Join Ragan and your peers at the year's most anticipated social media conference. You'll learn from experts across industries who produce cutting-edge and award-worthy campaigns and efforts across channels and audiences, picking up valuable insights to tell your brand's story and connect in amazing ways with consumers, employees and more.


Join must-attend sessions across three tracks:

  • Track 1: Best Practices Across Social Media Platforms
  • Track 2: Best Practices for Employee Engagement
  • Track 3: Social Media in Action: Interactive Activities

Dig into even more social media knowledge and training with our engaging workshops on Sept. 8!

Networking opportunities include:

  • Interactive contest across social platforms using our #RaganDisney hashtag
  • Brainstorming activities and roundtable discussions to uncover ideas and overcome challenges
  • Marked name badges to find and speak with peers within your industry
  • Dine-around dinners on Sept. 8 to network with speakers, sponsors and attendees
  • Networking lunches and breaks to brainstorm and discuss what you've learned
  • Cocktail party hosted by Disney Parks
  • And more!

Registration is now open for the 2021 Disney Social Media Conference. We have put together a “hybrid” event with both in-person and virtual streaming options to attend.

The Ragan team is working in partnership with the Swan & Dolphin Hotel in Disney World to ensure a valuable and safe experience for all attendees.

We know it might be hard to make a commitment to a live event right now. To reflect the uncertain times, we have made all our tickets transferable. If you cannot or choose not to attend, the value of your ticket can be applied to other Ragan conferences, services, or products six months from the September 8th date of the event; or you may transfer your ticket to a colleague.

Don't miss the social media communications event of the year! Register today for the in-person event or the live stream.

Learn the strategies and secrets to reach your audience and make a splash online!

Attend three days of information-packed sessions and inspirational keynotes
on the magical grounds of Disney World.

  • Sept. 8:
  • Pre-conference workshops *extra fee to attend
  • Ways to ‘Dig a Little Deeper’ to Build a Diverse and Inclusive Social Strategy*extra fee to attend
  • Making SEO and Sponsored Content ‘Part of Your World’—and Social Media Efforts*extra fee to attend
  • Podcasting Crash Course: Embrace the ‘Bare Necessities’ to Launch and Grow Your Show*extra fee to attend
  • Sept. 9-10:
  • Track 1: Best Practices Across Social Media Platforms
  • Track 2: Best Practices for Employee Engagement
  • Track 3: Social Media in Action: Interactive Activities


  • Secrets for finding and partnering with influencers and content-creators to reach new audiences
  • Ways to tailor and repurpose your content across social media platforms
  • How consumer purchasing behaviors have changed—and ways you can take advantage with paid social ads and targeting
  • Top trends and must-follow strategies—along with social media missteps to avoid
  • Ways to drive your organization's brand through emotional storytelling and digital content
  • How to reach dispersed workforces to engage and connect with employees during times of uncertainty and beyond
  • Ways to attract attention and extend the reach of your content, press releases and more through social media best practices
  • The latest strategies and changes for Twitter, Facebook, Instagram, TikTok, YouTube, Snapchat and more
  • Ideas for encouraging dynamic online employee communities that boost trust, strengthen corporate culture and increase collaboration
  • How to power your social media strategies with data, insights and analytics
  • The tools you must have to create and publish videos and podcasts
Agenda details coming soon.


Hosted by Disney Parks

Mingle with industry peers, speakers and a few characters (it's Disney, after all!) at this magical networking cocktail party.

Grab your flip-flops and join your peers and conference speakers on the beach for a networking party sprinkled with Disney magic. Enjoy great conversations and superb food and drink. Bring your camera for photo ops with special guests.


Speakers will be announced soon.

If you are interested in submitting a speaker proposal, please contact Justin Joffe at



If you work in:

Social media • Corporate communications • Public relations • Marketing • Agency communications • Digital communications • Media relations • Employee engagement • User experience (UX) • Data and research • Community management • Public affairs • HR • Executive communications • Branding • Global communications • Public affairs • Internal communications • Corporate affairs


Walt Disney World Swan Resort

Hotel & Conference Venue Information:
Walt Disney World Swan and Dolphin Resort—Swan Convention Center
1200 Epcot Resorts Blvd
Lake Buena Vista, FL 32830
The room block for attendees is now open. Please book your room here, by August 6.

Join us for Ragan’s Social Media Conference for PR, Marketing and Corporate Communications at Disney World:
Conference pricing All-Access Pass*
Advanced rate (until 3/31/21) $1349 $2149
Early bird rate (until 6/4/21) $1449 $2249
VIP rate (until 8/20/21) $1549 $2349
Regular rate $1649 $2449
Can't attend in person? Sign up for our live webcast for $1549

*Attend a pre-conference workshop for an additional $349 each. Or purchase the All-Access Pass and attend the conference plus all pre-conference workshops—and save.

Nonprofit/government discounts: Nonprofit and government organizations receive an additional $200 off the current rate.

Ragan Insiders save more: Ragan Insiders receive an additional $250 off current rates. Not a Ragan Insider? You can become one during the registration process for this event!

Group rates: Discounted rates are available for teams of two or more. Bring your team and save $100 on each registration. (For group registrations, please contact our customer service team at 800-878-5331 or

Phone registrations: Please call 800-878-5331.


Join us as an event sponsor and meet your target audience, showcase your products, present thought leadership, generate leads and boost your brand.

Here are a few examples of opportunities we offer:

For questions related to event registrations, please contact: Shallon Blackburn
Customer Service & Sales Manager
If you’re interested in sponsoring this event, please contact: Hannah Lavelle
Sales & Client Relations Manager
For information on programming and speakers please contact: Justin Joffe
Manager of Strategic Programming

Can’t attend in person? Sign up for our live webcast!
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