How to Leverage Instagram, LinkedIn, Twitter & Facebook

Give your social channels the boost they need: New strategies for listening and engaging

Friday, Feb. 21, 2020
1-3:45 p.m. Eastern time
Social Media • Measurement • Storytelling
Price: $449


Gather your team and learn how to create content that transcends the ever-changing social landscape.

During this intensive online summit, you'll learn how to cut through the white noise, the best tactics to show ROI and how to use social data to drive insights and prevent a crisis.

Featuring experts from Whirlpool, Transamerica and Finn Partners, this Ragan summit will help you enhance your existing social channels while getting you up to speed on Instagram's recent changes and teach you how to navigate Facebook's 2020 data and privacy concerns. This is one not to miss!

You'll learn how to:

  • Create successful campaigns via your top social media channels
  • Listen to and engage your social media audience with key content
  • Execute powerful social media campaigns on a shoestring budget
  • Disrupt today's marketing status quo to prioritize your digital marketing efforts
  • Measure social media success and communicate results to senior management

This virtual summit is designed for either a team to watch or for you to view solo on your desktop.

Don't miss this unique opportunity!
1-1:45 p.m. Eastern time

Content creation and social media storytelling on Facebook, Instagram, Twitter and LinkedIn

Great content doesn't have to break the bank. You'll learn how to plan, produce and post high-quality content that goes the distance with inexpensive tools. You'll also learn how to create content that transcends the often-volatile social landscape and gives your stakeholders a more powerful experience through dynamic and inspirational storytelling.

You'll learn:

  • The latest trends in content creation across all social platforms
  • How to create content fast and efficiently on Twitter
  • Craft content that resonates with your audience and furthers your brand reputation on Facebook, Twitter and Instagram
  • Create interactive, experiential content via articles on LinkedIn
  • How to create content that resonates in an often-turbulent social environment
Kelly Tucker, manager, global corporate communications, Whirlpool
1:55-2:40 p.m. Eastern time

Introducing effective and efficient paid social to your monthly mix

You've got the fantastic creative. Your cadence is flawless. Your engagement is sky high. So why do your social media metrics still seem stunted? It's not your fault. Well, not exactly. The bad news: As we head into 2020, paid social media is even more of a necessity than ever before. The good news? It doesn't have to be insanely expensive, and the learning curve isn't ridiculous. Justin Buchbinder, director of paid and organic social at Finn Partners, will give you a deep look into paid social media on the three most important (and popular) social networks: Facebook, Instagram and LinkedIn.

You'll learn:

  • How to combine boosted organic and paid social campaigns to dominate the paid social media game in your industry
  • How to optimize your ads for success, both on the back end and the front
  • How to anticipate issues—and the proper way to troubleshoot them
  • How to build a marketing funnel using custom audiences, lookalike audiences and the Pixel
Justin Buchbinder, director of paid and organic social, Finn Partners
2:45-3:30 p.m. Eastern time

The future of social media: Tying social media strategies to holistic metrics that boost ROI and prove value across all of your key social platforms

Social media has driven communications strategies to become an integral (and sometimes primary) part of campaigns to reach audiences and persuade them to act. However, digital-focused communicators must validate their efforts more than ever and show that their work to increase engagement is building trust as well as generating traffic and leads. Bruce Kennedy, social media manager for Transamerica, will show you how to effectively and accurately evaluate the performance and drive engagement of your social media posts and digital content across all your key platforms.

You'll learn:

  • How to show tangible results from your social media campaigns
  • "Off social" metrics to gather, including Google Analytics and Salesforce data
  • Ways to connect to your organization's website team and better understand online traffic numbers
  • Tools you can harness to prove your ROI and drive engagement, both on and off social media platforms
Bruce Kennedy, social media manager, Transamerica
3:30-3:45 p.m. Eastern time

Baker's dozen of takeaways

We'll share the top 13 takeaways from the summit as you prepare to implement these ideas for your organization.

Juston Teach, director of virtual events, Ragan Communications



Manager, global corporate communications
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Director of paid and organic social
Finn Partners
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Social media manager
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Director of virtual events
Ragan Communications
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Top reasons to attend this virtual summit:

  • You'll get essential takeaways you can apply right away.
  • You'll be able to watch with your entire team.
  • You'll receive all presentation slides and handouts.
  • You'll get access to the on-demand recording for six months.



You should attend this can’t miss event if you spend any time in the following areas:

Social media • Storytelling • Measurement • External communications • Internal communications • Public relations • Marketing

For questions, please contact customer service at or by calling 800-878-5331.

Please visit our FAQ


Cancellation Policy: Fees are non-refundable. Substitutions will be accepted up to 7 days prior to the event for another virtual event of equal value.