Ragan’s Tech Summit for Communicators

Thursday, Jan. 27, 2022 | 1-3:30 p.m. ET Virtual

Top Tools and Trends for Internal Comms, PR and Social Media

From our incredible roster of speakers you’ll discover the most important technologies and platforms for forward-thinking communicators. This is a can’t-miss virtual event to kick off your year.

While the pandemic caused unforeseen disruption to the communications playbook, you’ll need to keep up with emerging technologies in 2022 to continue engaging and delighting your internal and external audiences. Failure to do so means more than losing a competitive advantage—it can amount to a loss of productivity, purpose and people.

Join us on Thursday, January 27th for Ragan’s Tech Summit for Communicators, when our forward-thinking experts will help you draft a roadmap to fast-track your 2022 planning, keep pace with digital transformation and successfully navigate the pitfalls and opportunities ahead. You’ll also get a peek at what’s hot in tech to help improve your communications reach, results and ROI.

You’ll learn:

  • What’s next for intranets and employee engagement: New apps, features and widgets to power up your internal comms tech stack
  • The new Big 5 in social media: Platforms you can’t ignore (beyond TikTok)—including the biggest threats to Facebook, Twitter, Pinterest, Instagram and LinkedIn
  • What the tech press is covering in 2022: The gear, apps and tech topics they’re reporting on—plus how PR pros can pitch them
  • Metaverse special focus: What brands are doing with AR/VR/MR and how to break in
  • Surprising predictions: New social media algorithm shifts, pending privacy updates, gamification and influencer trends to watch
  • The innovator’s mindset: How to innovate your comms strategy when change is the norm and where' to allocate resources now

MORE BONUSES for Attendees
You’ll receive the following helpful materials:

  • 2022 Marketing Trends Report
  • Internal Communication Trends 2022: Everything You Need to Know
  • How to Communicate Vision, Values & Voice: The Tools
  • Internal Communications Trends in 2022: Digital Enablement
  • The Future Is Loading Report
  • How to Craft a Winning Pitch and Get Attention for Your Company
  • PR Daily Special Report: The Future of the Role of the PR Pro
  • 2022 Tech Trends Report
Don't miss this unique opportunity!

AGENDA

Join to turn communications tech into your superpower in 2022—so you can supercharge initiatives!

1-1:05 p.m.
Welcome and Opening Remarks
1:05-1:30 p.m.
Panel
Top Tech Trends and Business Developments the Media Is Covering in 2022

Stop guessing what communications technology may be hot in 2022—and hear it firsthand from journalists on the beat along with the PR pros who pitch them.  Discover what tech and tech issues the press is focusing on now—plus how to land coverage for your product, service or story this year. You’ll hear:

  • Media hot buttons: Top tech and trends impacting everyone from hot start-ups to legacy brands (including 5G, mobile first, ultrafast delivery, "the creator economy," productivity tools and more)
  • What’s happening in newsrooms, from “The Big Quit” and DE&I to new tools journalists are using to source and post stories
  • Pitching tips: How to break through with remote desk sides, fresh takes, social shares, subject matter experts, soundbites, video, original research and more
  • Bonus focus: AI, ransomware and Covid tech—how to assess risk and threats in 2022
Editor at Large
CompTIA
Read bio
Editorial Director, Audio & Live
MIT Technology Review
Read bio
SVP, Creative Content & Events
CompTIA
Read bio
Senior Features Editor
CO — by U.S. Chamber of Commerce
Read bio
Brian Pittman
Manager of Strategic Programming
Ragan Training and PR Daily
Read bio
1:30-2 p.m.
Panel
Tech Strategies to Reconnect and Reinspire Your Internal (and External) Audiences

The past few years made clear that communicators need to re-engage their internal audiences, especially after WFH and “The Big Quit” continued to divide, distract and detach. Join to learn how to break the “quarantine effect” in 2022—and reconnect with coworkers, colleagues and even (yes) customers using apps, platforms and people power. You’ll discover:

  • The future of work: Tools to boost engagement and the employee experience
  • How to beat Zoom fatigue and create more collaborative  hybrid meetings
  • Beating “The Big Quit”: Tips to help turn the “Great Resignation” into the “Great Reshuffle”
  • How to inspire and empower employees anywhere on the employee journey
  • Must- and cool-to-haves for your comms tech stack, especially if you're a small shop
    (e.g., MangoApps, Adobe suite, Articulate 360, Canva, Constant Contact, Clickup, Roadmunk, Camtasia, Dropbox, WeTransfer, ACDC Photo Studio, Fotor and more)
  • Bonus interactive discussion: Chime in on tools you're using to foster storytelling and story sharing at your organization
Senior Internal Communications Manager
K·Coe Isom
Read bio
Brian Pittman
Manager of Strategic Programming
Ragan Training and PR Daily
Read bio
Editorial Director
Prezi
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2-2:10 p.m.
Quick Break
2:10-2:35 p.m.
Panel
How to Beat ¯\_(ツ)_/¯ on Your Social Media Feed in 2022

The new priorities of social media are shifting the focus of communications right before your eyes. Punctuated by Google’s 2023 ban of third-party cookies along with the roiling debate around social media and mental health, social media likes aren’t what they used to be. Here’s how to keep up with the rapid pace of change in 2022:

  • The biggest trends reshaping social now—from Instagram's renewed video and messaging focus to short-form video's dominance to the impact of cookie removal on ads
  • Evolution of the feed: algorithm updates to expect on top channels
  • The biggest challengers to Facebook, Instagram, TikTok, Twitter and Pinterest
  • Community is king (again): How to dig deeper into data and forge better connections
  • The P-A-R factor: How personality, authenticity and relatability are keys to success in 2022
Social Media Manager
Microsoft
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Social Media Marketing Manager
Spin Magazine
Read bio
Head of Social Media Optimization
Autodesk
Read bio
Director
Social Media Research Foundation
Read bio
herman jenn
Founder
Jenn's Trends
Read bio
Brian Pittman
Manager of Strategic Programming
Ragan Training and PR Daily
Read bio
2:35-3 p.m.
Panel
DIY Trendspotting: Your Practical Guide to AI, SEO and the Metaverse Hype

Change may be inevitable—but that doesn’t mean you have to react to every shiny object or buzzy brouhaha your team encounters. Join this trendspotting deep dive to see beyond the hype and demystify the top  tech opportunities for communicating in 2022. You’ll learn:

  • New mindsets in the FOMO age: How to innovate quickly when change is the norm
  • New tools: Underutilized, cutting-edge mediums communicators and marketers must embrace
  • The Metaverse: What is it and what are brands doing—plus how to get in on the action
  • What AI, crypto, NFTs, audio search and machine learning can and can’t do for marketers and communicators
  • Perils or partnerships: New threats to watch (e.g., crypto rug pulls) and partnership opportunities (e.g., RECUR, VeVe, etc.)
  • DIY trendspotting: How to get ahead and foster a culture of innovation
Founder and President
Metabrands
Read bio
Regina Walton
Director
SFTech4Good
Read bio
Alley Lyles
Marketing Director
FemTech Focus
Read bio
Alan Bush
Vice President of Strategy
Ignite Visibility
Read bio
Brian Pittman
Manager of Strategic Programming
Ragan Training and PR Daily
Read bio
3-3:20 p.m.
Fireside
The Innovator’s Mindset: Inspiring Ideas and Insights to Navigate the Future

We wrap up the day with global innovation evangelist Brian Solis as he shares how to get ahead of new technology trends—instead of reacting to them. You’ll hear new ways to anticipate and even drive breakthroughs to breathe new life into your brand engagement, storytelling and technology toolbox. During this closing chat, you’ll learn:

  • What Walt Disney taught us about innovation and storytelling (it starts with UX)
  • The impact of disruption on businesses, markets and society
  • The evolving consumer—and what it means to communicators
  • The role of discovery in decision-making and influence
  • The future of the web in what it means to a post pandemic economy
VP, Global Innovation Strategist
Salesforce
Read bio
Brian Pittman
Manager of Strategic Programming
Ragan Training and PR Daily
Read bio
3:20-3:30 pm
The Big Download: Top Takeaways from the Summit

PRESENTERS
VP, Global Innovation Strategist
Salesforce
Read bio
Senior Features Editor
CO — by U.S. Chamber of Commerce
Read bio
Alan Bush
Vice President of Strategy
Ignite Visibility
Read bio
Social Media Manager
Microsoft
Read bio

Editorial Director
Prezi
Read bio
Editor at Large
CompTIA
Read bio
Senior Internal Communications Manager
K·Coe Isom
Read bio
herman jenn
Founder
Jenn's Trends
Read bio

Head of Social Media Optimization
Autodesk
Read bio
Founder and President
Metabrands
Read bio
Alley Lyles
Marketing Director
FemTech Focus
Read bio
Social Media Marketing Manager
Spin Magazine
Read bio

Brian Pittman
Manager of Strategic Programming
Ragan Training and PR Daily
Read bio
Director
Social Media Research Foundation
Read bio
SVP, Creative Content & Events
CompTIA
Read bio

Editorial Director, Audio & Live
MIT Technology Review
Read bio
Regina Walton
Director
SFTech4Good
Read bio

WHO SHOULD ATTEND?

You should attend if you spend at least a quarter of your time in any of these areas:

Corporate Communication • Employer Branding • Employee Communications • Executive Communications • Internal Communications • Intranets & Workplace Tools • Marketing • Measurement • PR and media relations • Public affairs • Social media • Video and visual

REGISTER NOW

PRICING
Register now for Ragan’s Tech Summit for Communicators:
Early Bird Rates
(until 01/13/22)
Regular Rates
Registration $349 $399
Ragan Insider Registration $299 $349
Nonprofit Registration $249 $299

Phone registrations and group pricing: For group orders please contact our customer service team at 800-878-5331 or cservice@ragan.com

Top 5 reasons to attend this summit

  • You’ll listen to and interact with the nation’s top tech journalists, trend-spotters, PR professionals, social media managers and communication execs.
  • You’ll receive all presentations and handouts.
  • You’ll get access to an on-demand recording of the event for twelve months.
  • You’re guaranteed extensive, how-to instruction that you can use immediately.
  • You can attend this immersive session without having to leave your desk.
QUESTIONS

Registration
For questions related to event registrations, please contact:

Shallon Blackburn
Customer Service & Sales Manager
ShallonB@ragan.com

Sponsorship
If you’re interested in sponsoring this event, please contact:

Hannah Lavelle and
Andrew Newton
sponsorship@ragan.com

Program
For information on programming and speakers please contact:

Justin Joffe
Strategic Program Manager
justinj@ragan.com

 

PRESENTED BY:

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