With so many constantly changing trends and tools to stay up to date on, creating videos and podcasts can feel like you're running an obstacle course of misinformation and bad advice—resulting in mediocre content on digital and social media channels.
To capture audiences, you have to tell a compelling story through your visuals and audio. Although no two stories are the same, the thought and production process for bringing them to life is—and it's something you can create a plan for and master. Register for this unique, information-packed workshop on March 3 in Chicago and get your toughest challenges resolved and meet like-minded peers in the storytelling space.
Shannon High-Bassalik, affiliate of Ragan Consulting Group and chief creative officer for HighBall Media Group, will show you the simple steps to bring all video and podcast productions to life—from television shows to commercials to internal comms videos—and teach you how to see business results from your visual and audio storytelling.
Whether you're already creating videos and podcasts, or just getting started, this workshop is indispensable to seeing your efforts succeed.
You'll learn how to:
- Develop better video concepts and bring them to life through an efficient, effective process
- Ignite your creativity to find and tell better visual and audio stories
- Turn a script into a high-quality video using simple shooting and editing techniques
- Create a plan to conceptualize, produce and promote a podcast successfully
Register today and join peers in both internal and external communications for a day of in-depth training that will completely transform your visual and audio storytelling. Don't delay—this workshop will sell out.
Shannon High-Bassalik is an affiliate of Ragan Consulting Group and chief creative officer for HighBall Media Group. She has used her storytelling skills across all platforms and types of media content. From broadcast news and documentaries to entertainment series, High-Bassalik has covered and met fascinating people, creating both interesting characters and innovative digital products. She is known for building audiences, whether for a cable news program or a short social media video, and she has developed programs including “Borderland,” NBC’s “The Curious World of Jay Thomas,” CNN’s “Starting Point with Soledad O’Brien” and MSNBC’s “The Dylan Ratigan Show.”
The eight-step process to better video storytelling
From deciding on your initial idea to scripting, production, post-production and posting and measurement, video storytelling is far more involved than just hitting "record."
In this session, you'll learn:
- Process—where to start and how to move your production forward calmly and efficiently
- How mastering process can help you unlock your creativity (and what to do with this newfound creative mojo)
- "That's not a video!" When, how and WHY to say no to a video concept
Advanced scriptwriting and concepting
Now that you've mastered the planning and production process, let's turn our attention to the creative side: writing better scripts and developing more interesting concepts.
Here's what we'll do:
- Take a boring, run-of-the-mill CEO memo and turn it into a captivating script
- Formulate questions that help drive narratives
- Look at an interview transcript and mine for story gold
- Develop your next video concept
- Bring a video script or concept for something you intend to produce (even if you wrote it on a bar napkin) and we'll flesh it out into a more entertaining, easier-to-produce document.
Shooting, visual development and editing
Now that you have words on the page, it's time to plan your visuals on the screen. You'll create a shot list and explore some fundamental editing techniques.
In this session you'll learn how to:
- Break down your story into visual "beats"
- Plan out shots and structure shot "flow" so production runs efficiently and your video feels faster and smoother
- Organize elements so you and your editor can bring your video to life
- Fix common story issues in an edit
- Select and use music and natural sound as your secret video storytelling weapons
- You'll take your newly formed script and start breaking down the elements into shots using a shot list template.
In the final section of the day, we'll do a deep dive into audio storytelling and what it takes to bring a podcast to life.
Here's what we'll do:
- Learn the tech, process and structure it takes to produce a compelling podcast
- Explore the art of the "live" interview, and formulate leading questions that spark great conversation
- Look at what gear you need to get started (Spoiler alert: You have it with you right now)
- Discuss where to host your podcast, how to promote it across all platforms and scale your production up once it gains traction
Top takeaways and next steps
10 S Lasalle Street, 3rd floor conference rooms
Chicago, IL 60603
WHO SHOULD ATTEND?
If you work in:
Internal communications • Video production • Storytelling • Visual communications • Public relations • Employee engagement • Corporate communications • Social media