Storyteller’s Writing Workshop

How to report, write and edit compelling stories in a visual world

WEBCAST
Friday, Sept. 13, 2019
9 a.m.-4:30 p.m. Eastern time

AGENDA PRESENTERS WHO ATTENDS REGISTER NOW

We've all heard the conventional wisdom: Nobody reads anymore. All content must be visual. But every good story begins with words. Take a deep breath and remember why you chose this profession: the joy of moving an audience with your words. If you’re trying to recapture what that feels like, join Mark Ragan and Jim Ylisela for their new, one-day seminar.

You’ll learn how to:

  • Make every word count for impatient, distracted audiences
  • Write headlines and teasers readers can't ignore
  • Choose the right words to enliven video, photos, infographics and social media
  • Fine-tune your reporting skills to add color and texture to your storytelling
Don’t miss this unique opportunity!

Webcast — Sept. 13, 2019

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PRESENTERS

Jim Ylisela

Co-owner and managing partnerRagan Consulting Group

Jim Ylisela is co-owner and managing partner of Ragan Consulting Group. He is an award-winning veteran Chicago journalist with more than 30 years of experience in newspapers and magazines, including the Chicago Sun-Times, the Chicago Tribune, Chicago magazine, The Chicago Reporter and Crain's Chicago Business. Jim has won a dozen awards for investigative reporting and is the author of "Who Killed the Candy Lady?", an investigation into Chicago's greatest unsolved murder, the disappearance of candy heiress Helen Brach. From 1988 to 2001, Ylisela served on the faculty and was co-director of the Medill News Service at Northwestern University's Medill School of Journalism. With RCG, he works with communicators across industries to create brand journalism news sites, organize and train writers and editors and restore reporting (and creative storytelling) to internal and external communications.

 

 

Mark Ragan

CEORagan Communications

Mark Ragan is the publisher and CEO of Ragan Communications, Inc., the nation’s leading provider of corporate communication information and training. For 15 years, Mark covered Congress, the White House and national political campaigns for Copley News Service, States News Service, New York Newsday, the San Diego Union-Tribune and Insight Magazine.

REGISTER NOW

WHO SHOULD ATTEND?

If you work in:

Employee Communications • Public Relations • Media Relations • Web Content
Production • Corporate Communications • Executive Communications

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