Storyteller’s Writing Workshop

How to report, write and edit compelling stories in a visual world

Dec. 5: New Orleans      •      
Jan. 24: Chicago      •      
Feb. 18: Austin, Texas      •      
March 8: Washington, DC


We've all heard the conventional wisdom: Nobody reads anymore. All content must be visual. But every good story begins with words. Take a deep breath and remember why you chose this profession: the joy of moving an audience with your words. If you’re trying to recapture what that feels like, join Mark Ragan and Jim Ylisela for their new, one-day seminar.

You’ll learn how to:

  • Make every word count for impatient, distracted audiences
  • Write headlines and teasers readers can't ignore
  • Choose the right words to enliven video, photos, infographics and social media
  • Fine-tune your reporting skills to add color and texture to your storytelling
Don’t miss this unique opportunity!

Four locations to choose from:

Dec. 5: New Orleans

Jan. 24: Chicago

Feb. 18: Austin, Texas

March 8: Washington, DC




Jim Ylisela

Co-founder and managing partnerRagan Consulting Group

Jim Ylisela, co-founder and managing partner of Ragan Consulting Group, is an award-winning veteran Chicago journalist and former publisher of He brings more than 30 years of experience in writing, editing, communications research and consulting. He has designed and organized newsrooms for many organizations, including Northwestern University's Medill School of Journalism, where he was a faculty member and co-director of Medill News Service from 1988 to 2001. He works with communicators to create brand journalism news sites, organize and train writers and editors, and restore reporting (and creative storytelling) to internal and external communications.

Mark Ragan

CEORagan Communications, Inc.

Mark Ragan is the publisher and CEO of Ragan Communications, Inc., the nation’s leading provider of corporate communication information and training. For 15 years, Mark covered Congress, the White House and national political campaigns for Copley News Service, States News Service, New York Newsday, the San Diego Union-Tribune and Insight Magazine.



If you work in:

Employee Communications • Public Relations • Media Relations • Web Content
Production • Corporate Communications • Executive Communications



Dec. 5: New Orleans
Workshop venue:
Ochsner Clinic Foundation
Benson Tower Office, Conference Room 3B
1450 Poydras St.
New Orleans, LA
Jan. 24: Chicago
Workshop venue:
1 S. Dearborn Street, 19th Floor
Chicago, IL 60603
Feb. 18: Austin, Texas
Workshop venue:
Texas Medical Association
Thompson Auditorium
401 West 15th Street
Austin, Texas 78701
March 8: Washington, DC
Workshop venue:
1331 Pennsylvania Ave NW #600
Washington, DC 20004



Join us as an event sponsor and meet your target audience, showcase your products, present thought leadership, generate leads and boost your brand.

Here are a few opportunities we offer:

  • Exhibitor booths
  • Speaking sessions on the main agenda
  • 10-minute lightning talks
  • Networking cocktail receptions
  • Bonus breakfast or lunch sessions
  • Small group dine-arounds
  • Track sponsor and emcee
  • Title badge sponsorship
  • Ragan and PR Daily award sponsorship

Ragan events are educational, inspirational and fun!
Our sponsors are an important part of the success of every event.

For more information on opportunities available at this specific event, reach out to