Storyteller’s Writing Workshop

How to report, write and edit compelling stories in a visual world


July 30: St. Louis      •      Oct. 17: San Francisco      •      Oct. 24: Plano, Texas      •      Dec. 5: New Orleans


We've all heard the conventional wisdom: Nobody reads anymore. All content must be visual. But every good story begins with words. Take a deep breath and remember why you chose this profession: the joy of moving an audience with your words. If you’re trying to recapture what that feels like, join Mark Ragan and Jim Ylisela for their new, one-day seminar.

You’ll learn how to:

  • Make every word count for impatient, distracted audiences
  • Write headlines and teasers readers can't ignore
  • Choose the right words to enliven video, photos, infographics and social media
  • Fine-tune your reporting skills to add color and texture to your storytelling
Don’t miss this unique opportunity!

Four locations to choose from:

July 30: St. Louis

Oct. 17: San Francisco

Oct. 24: Plano, Texas

Dec. 5: New Orleans



Jim Ylisela

Co-owner and managing partnerRagan Consulting Group

Jim Ylisela is co-owner and managing partner of Ragan Consulting Group. He is an award-winning veteran Chicago journalist with more than 30 years of experience in newspapers and magazines, including the Chicago Sun-Times, the Chicago Tribune, Chicago magazine, The Chicago Reporter and Crain's Chicago Business. From 1988 to 2001, Ylisela served on the faculty and was co-director of the Medill News Service at Northwestern University's Medill School of Journalism. With RCG, he works with communicators across industries to create brand journalism news sites, organize and train writers and editors and restore reporting (and creative storytelling) to internal and external communications.

Mark Ragan

CEORagan Communications, Inc.

Mark Ragan is the publisher and CEO of Ragan Communications, Inc., the nation’s leading provider of corporate communication information and training. For 15 years, Mark covered Congress, the White House and national political campaigns for Copley News Service, States News Service, New York Newsday, the San Diego Union-Tribune and Insight Magazine.



If you work in:

Employee Communications • Public Relations • Media Relations • Web Content
Production • Corporate Communications • Executive Communications




July 30: St. Louis
Workshop venue:
1901 Chouteau Ave.
St Louis, MO 63103
Oct. 17: San Francisco
Workshop venue:
Conference Room A
77 Beale St.
San Francisco, CA 94105
Oct. 24: Plano, Texas
Workshop venue:
North Texas Tollway Authority
5900 W. Plano Parkway
Plano, TX 75093
Dec. 5: New Orleans, Louisiana
Workshop venue:
Ochsner Clinic Foundation
Benson Tower Office, Conference Room 3B
1450 Poydras St.
New Orleans, LA



Join us as an event sponsor and meet your target audience, showcase your products, present thought leadership, generate leads and boost your brand.

Here are a few opportunities we offer:

  • Exhibitor booths
  • Speaking sessions on the main agenda
  • 10-minute lightning talks
  • Networking cocktail receptions
  • Bonus breakfast or lunch sessions
  • Small group dine-arounds
  • Track sponsor and emcee
  • Title badge sponsorship
  • Ragan and PR Daily award sponsorship

Ragan events are educational, inspirational and fun!
Our sponsors are an important part of the success of every event.

For more information, contact Kristin Farmer, director of sales & strategic partnership, at