Information gathering meeting, check.
Write article, check.
Update management on town hall meeting feedback, check.
Check, check, check, check, check, check, check ... When will it end?
All too often, internal communicators are working feverishly to get through an ever-lengthening to-do list. Imagine how much greater it would feel to be crafting the strategic plan behind those items—and seeing it result in measurable business success.
Leave the days of checking boxes behind, and join us on Feb. 20 in San Francisco for this information-packed workshop that will help you successfully make the transition from tactician to strategist.
This interactive workshop, led by Julie Baron, affiliate consultant for Ragan Consulting Group, will include a year's worth of practical strategies and tactics to elevate your standing within your organization. Plus, you'll have the opportunity to network with like-minded peers and share ideas.
At this Strategic Communications Workshop, you'll learn how to:
- Identify and prioritize activities most important to the business
- Become an advisor to stakeholders making key decisions
- Develop a strategic plan for comms programs that drives ROI
- Demonstrate the impact of your work to senior leaders through smart metrics
Julie Baron is an affiliate consultant with the Ragan Consulting Group and has 29 years of communications experience. She is a resourceful communications strategist with demonstrated ability to work internally within the organization, as well as externally within the community. Her functional expertise includes employee and leadership communications, global communications, training and public/media relations. With a proven track record of positively impacting financial and operating results through communication, Julie's client list includes Astellas, Follett, Grainger, Lawson Products, Molex, Sysmex America, Verizon, and Walgreens.
Registration and networking breakfast
How to positively impact the business with communication
We'll start the day by looking at available data to demonstrate the value that communications brings to the table. You'll identify what's important to your business and how your programs support those goals.
- Identify which external and internal data are available to you
- Define "strategic" versus "tactical" work
- Make the case for strategic communications
- Recognize the barriers to strategic planning
Discover the important issues your communication plan should address
In this section, we'll identify the different stakeholders we work with, discuss what it takes to be a good business partner to them, and craft a measurable plan that delivers value.
- Introduce the six-step strategic planning process
- Learn to better advise your stakeholders through comprehensive information gathering
- Ensure your internal communication plan is linked to business goals
- Set realistic and measurable communication objectives
- Consider the different measurement tools available to us
Understand your audience and target your messages
Given limited time and resources, the blanket approach used for communication rarely gets results. This is when you'll put yourself in your audiences' shoes and recognize the importance of segmentation and strategically targeting the right groups.
- Discuss the types of data crucial to your stakeholders
- Introduce common (and not so common) ways to segment
- Recognize the importance of targeted, thoughtful key messages
- Write with more clarity and impact
Carrying out strategy via tactics and measurement
The day wraps up with the last two steps of the communication planning process: tactics, what many jump to first, and measurement, which should be agreed upon early in the planning process with your stakeholders.
- Choose tactics that are consistent with research findings, business needs and an in-depth understanding of the audience.
- Discover the latest channels and tactics being used for internal comms programs.
- Discuss how to conduct pulse checks and make midcourse plan modifications.
- Bring your data to life and present it in a clear, coherent manner.
Key takeaways from the day
WHO SHOULD ATTEND?
If you work in:
Internal communications • Employee engagement • Corporate communications • HR communications • Executive communications