The 2018 Great Writing and Editing Virtual Summit

Report and write like a journalist to craft copy that tells, compels and sells

Friday, Oct. 19, 2018
Noon-3:30 p.m. Central time


Presented by:    Ragan      

Strong writers are in demand. Execs say clear, compelling writing is the No. 1 skill they seek in communication hiring and promotions—yet it's also the hardest to find. Boost your writing chops—and job security—when you join this intensive workshop with former journalist and corporate writing coach Jim Ylisela (Ragan Consulting Group), PR writing instructor Shonali Burke (Johns Hopkins University) and freelance journalist Sara Clemence.

You'll learn how to:

  • Write faster: Quickly plan and pen copy that grabs distracted readers
  • Edit like a pro: Avoid embarrassing mistakes that kill credibility
  • Dominate digital and social media: Apply new grammar rules to online copy
  • Write with passion again: Find new ways to tap into your creativity
  • Augment your career: Think like a journalist to boost reach, ROI and respect

Don't miss this unique opportunity!

Price: $445      Insider Price: $345

Join to upgrade your writing skills, catch your mistakes before your boss (or client, or audience or mother) does, and win over distracted readers with stronger, more persuasive copy.




Sara Clemence

Freelance writer, editorial consultant

Sara Clemence is a freelance journalist and writer whose work has appeared in The Wall Street JournalEsquireVogue, BloombergMarie ClaireAdweekRedbook and many other outlets. Most recently, she was the news director at Travel + Leisure. A journalist with extensive experience in print and digital, she has also been a business editor for the New York Post, written about weddings for Marie Claire, covered real estate for Forbes and reported on chemical weapons in Alabama. She loves spotting stories, cultivating editorial strategies, sensing trends and helping people and ideas meet their potential.

Shonali Burke

FounderThe Social PR Virtuoso

Shonali Burke is an award-winning brand strategist, communicator and writing instructor who helps purpose-driven individuals and organizations bring their big ideas to life through people-centric, measurable marketing communications. In addition to leading a successful virtual consultancy dedicated to transforming communications from corporate codswallop to community cool™, she's an adjunct faculty member at Johns Hopkins University and Rutgers University, where she teaches PR writing and communications. She's also the founder and lead trainer of The Social PR Virtuoso.


Jim Ylisela

Co-founder and managing partnerRagan Consulting Group

Jim Ylisela, co-founder and managing partner of Ragan Consulting Group, is an award-winning veteran Chicago journalist and former publisher of He brings more than 30 years of experience in writing, editing, communications research and consulting. He has designed and organized newsrooms for many organizations, including Northwestern University's Medill School of Journalism, where he was a faculty member and co-director of Medill News Service from 1988 to 2001. He works with communicators to create brand journalism news sites, organize and train writers and editors, and restore reporting (and creative storytelling) to internal and external communications.


Top 5 reasons to attend this virtual summit

  • You'll listen to and interact with the nation's top writing and editing experts.
  • You'll receive all presentations and handouts.
  • You'll get access to an on-demand recording of the event for six months.
  • You're guaranteed extensive, how-to instruction you can use immediately.
  • You can attend this immersive summit without having to leave your desk.

Questions? Visit our FAQ

Virtual Summit FAQ