The 2019 Writing and Editing Skills Virtual Summit

Master the 4 C's for clear, concise, compelling and creative copy

Friday, April 5, 2019
Noon-3:15 p.m. Central time


Presented by:              PRSA

Your messages don't stand a chance against the latest social media memes and posts—unless they exhibit the 4 C's. Join this virtual workshop with Jack Appleman (author, "10 Steps to Successful Business Writing") and Jennifer Spantak (Honeywell) to learn how to plan, pen and publish copy that is clear, concise, compelling and creative. The skills you hone will ensure you captivate today's distracted readers—whether you're writing for your employees or the public.

You'll learn how to:

  • Cut the fluff—write clearly and concisely, regardless of the medium
  • Master persuasive writing—and compel readers to take action
  • Quickly edit and proofread copy so it sings and is error-free
  • Spark engagement with emotion, energy and creativity

Don't miss this unique opportunity!

Price: $445      Insider Price: $345

Want to become a faster, more persuasive writer? Elevate your writing and editing skills with the latest tricks and techniques.




Jennifer Spantak

Communications leader, Chief Technology OfficeHoneywell

Jenn Spantak is an internal and external communications professional at Honeywell, where she uses her broadcasting skills to spice up traditional methods of communication and rejuvenate the corporate world. She is an Emmy-winning journalist with nearly 10 years of broadcasting experience. She specializes in content creation, executive training and employee engagement.

Jack Appleman

Successful Business Writing

Jack Appleman, APR, is the author of "10 Steps to Successful Business Writing" and principal of Successful Business Writing. Jack has 25 years of experience as a corporate trainer, professor and PR professional. He has trained, workshopped and coached for a variety of companies, including Interpublic Group, Edelman and HBO.


Top 5 reasons to attend this virtual summit

  • You'll listen to and interact with the nation's leading writing experts.
  • You'll receive all presentations and handouts.
  • You'll get access to an on-demand recording of the event for six months.
  • You're guaranteed extensive, how-to instruction you can use immediately.
  • You can attend this immersive summit without having to leave your desk.

Questions? Visit our FAQ

Virtual Summit FAQ