The Future of Communications Conference

Nov. 5–6, 2019 • WEBCAST

An event for forward-thinking PR, internal communications and social media pros!

#RaganFuture

Meet us in Chicago as we bring together hundreds of leaders at the intersection of communications, technology and branding success to reveal new research and takeaways, share fresh ideas, network with peers and discuss practical ways to embrace the most important trends and technologies.

The future of communications starts here.

What you’ll learn:

  • Current market trends, research, tools and more that can help communicators obtain buy-in and grab a seat at the table
  • Ways to protect your organization’s reputation in an era of misinformation and distrust
  • Best practices for working with reporters and influencers to drive mentions and clicks
  • How to tell stories across generations through video and beyond
  • How to capture the attention of employees who are bombarded with information
  • Secrets for harnessing relevant data—and measurement that matters
  • Ideas for handling crises that can go viral within hours—or minutes
  • Practical ways to take advantage of current innovations and new technology
  • Essential skills PR pros must have in today’s ever-changing media landscape
Presented by:
Presenters

Can't attend in person? Sign up for our live webcast!

Top 4 benefits of attending the webcast:

  • Attend this immensely popular conference from the convenience of your desk: No travel concerns, hotels or extra costs associated with attending the event live.
  • Watch with your entire team.
  • Order the webcast, and get six months of on-demand access to this inspirational conference that will transform your organization.
  • The ability to ask questions: This isn’t a passive experience. You and your team have the opportunity to ask questions, which can be relayed to speakers presenting at the event.

REGISTER FOR WEBCAST

LIVE WEBCAST

We will be webcasting this conference live.

Order the webcast and get on-demand access to this inspirational conference that will transform your organization.

Webcast will be available on-demand within 7 business days after the event.

  • Nov. 5-6: Main conference sessions

AGENDA
Pre-Conference Workshops
Tuesday, Nov. 5
8:45–10:15 a.m.
The future of digital information and brand ambassadors: Effective intranet solutions and leadership social media presences
10:30 a.m.–noon
The future of crisis response: How to protect your organization with comprehensive communications

Part one: Nebraska Medicine’s comprehensive crisis response to the Ebola outbreak
Nebraska Medicine’s Biocontainment Unit is one of three facilities in the United States equipped to handle a crisis involving highly contagious and deadly outbreaks, including Ebola, SARS, smallpox, plague and MERS. The hospital’s communications plans, specialized training and crisis drills were put to work after being one of three units chosen to care for U.S. citizens evacuated from Africa with the Ebola virus. Paul Baltes, director of communications for Nebraska Medicine, will share how careful preparation that focused on engaging with crucial stakeholders led to success, the changes they’ve made in the years since—and how you can translate your plans into action when crises hit.

Part two: Brainstorm responses to a real-time crisis scenario
You’ve crafted and practiced your comprehensive crisis strategy, but surprises can turn that response upside down in a matter of minutes. In this interactive exercise, an unforeseen situation has suddenly made your crisis more complicated. With the minutes ticking down and your organization’s reputation on the line, you’ll work with a team of industry peers to quickly craft and deploy your messages across channels, effectively relaying information to the proper audiences before the crisis intensifies. What will you do next? Using a mock crisis scenario based on real events that happened to communications experts at Nebraska Medicine during the Ebola crisis, you’ll brainstorm with your team how to develop and execute your response.

You’ll learn:  

  • How to adjust your strategy and respond to additional complications and information
  • Ideas for distributing your messages across channels and audiences without delay
  • Ways to get your entire team on board and align your responses with your organization’s core values
  • Responses designed to build trust with reporters and help you get ahead of the quickly moving narrative
Senior social and digital media manager
The Onion and Clickhole
Read bio
Communications director
Nebraska Medicine
Read bio
Nick Lanyi
Media relations and crisis communications expert
Ragan Consulting Group
Read bio
Noon–1:30 p.m.
Lunch and registration
Main Conference
Tuesday, Nov. 5
1:30–2:15 p.m.
Opening keynote
The future of marketing: Transforming to meet current trends and landscapes 

Marketing is changing at a dizzying pace and marketers must be on top of their game to constantly adapt and improve their function. What do you do, however, when a larger transformation or a complete rebuild is necessary?

Join Aimee Schuster, chief marketing officer of Miller Heiman Group, and Dave Parro, partner and senior vice president of client services at Walker Sands, for an in-depth look at the aggressive approach they took to transform an outdated, ineffective marketing department into a digital-first, results-driven organization. In her first nine months on the job, Schuster rebranded the 40-year-old Miller Heiman Group, rebuilt its marketing technology stack, implemented a new lead-flow process and closed-loop reporting, launched a new global website in six languages and introduced a new SaaS platform to market. Amazingly, she did this all with a skeleton marketing team and a new marketing agency, Walker Sands, that started on the same day she did. Together, Schuster and Parro will give you an insider’s look into the transformation process that took less than a year—despite having a skeleton marketing team and a brand new marketing agency—while providing tips and takeaways for you to implement change in your organization.

Partner and senior vice president of client services and strategy
Walker Sands
Read bio
Chief marketing officer
Miller Heiman Group
Read bio
2:25–2:50 p.m.
The future of social media, part one: Tying social media strategies to holistic metrics that boost and prove value

Social media has driven communications strategies to become an integral (and sometimes first) part of a campaign to reach audiences and persuade them to act. However, digital-focused communicators have to validate their efforts more than ever and show that their work to increase engagement is building trust as well as generating traffic and leads. Bruce Kennedy, social media manager for Transamerica, will show you how to effectively and accurately evaluate the performance of your social media posts and digital content.

You’ll learn:

  • How to show tangible results from your social media campaigns
  • “Off social” metrics to gather, including Google Analytics and Salesforce data
  • Ways to connect to your organization’s website team and better understand online traffic numbers
  • Tools you can harness to prove your value, both on and off social media platforms
Social media manager
Transamerica
Read bio
2:55–3:20 p.m.
The future of social media, part two: How The Onion remains relevant in an era of ‘fake news’ and digital disruption

Many people are surprised to learn that “America’s Finest News Source” has been around for over three decades. The longevity and success of The Onion, the original satirical news source, is due to the digital media company's agility in innovating, experimenting and evolving with the times. With more than 7 million monthly unique website visitors, 6.5 million Facebook fans and 11 million Twitter followers, The Onion is a more influential and important satirical force than ever. Ryan Shattuck, senior social and digital media manager for The Onion and ClickHole, will part the curtain to give you a behind-the-scenes peek at what brings the publications’ content and voice to life, and how The Onion survives and remains relevant in this era of ‘fake news’ and digital disruption.

You’ll learn:

  • Ways to train, not trick, your audience
  • The importance of brand voice in and out of the social media ecosystem
  • How to respect your audience with the content you share
  • Ideas for infusing humor into your social media engagement
Senior social and digital media manager
The Onion and Clickhole
Read bio
3:30–4:10 p.m.
Fireside
The future of ROI: Proving PR’s worth and earning a seat at the table

As communicators continue struggling to measure and report on their business impact, they are also increasingly asked to take part in strategic decisions that drive sales, safeguard organizations from reputational disaster and boost brands in ways that also strengthen relationships and solidify trust—and do all of it with a fraction of the budget given to marketing and advertising. In this fireside discussion with Lee Gordon, director of marine communications and public relations for Brunswick Corporation, Amy Patti, communications director for the Museum of Science and Industry and Eric Benderoff, senior vice president of brand solutions at Burson Cohn & Wolfe, you’ll glean takeaways for how savvy communicators can turn traditional communications strategies on their heads and prove the value of what they do for organizations’ bottom lines.

You’ll learn:

  • Ways to reinvent traditional tactics and strategies, including media relations and corporate communications
  • How to report your wins in ways that appeal to executives and clients and prove your bottom-line impact
  • Ways you can change perceptions for your organization, your role and the industry at large
  • Why and how PR pros can’t be communicators in business situations, but rather business people who know how to communicate
Senior vice president of brand solutions
Burson Cohn & Wolfe
Read bio
No Headshot
Communications director
Museum of Science and Industry, Chicago
Read bio
Director of marine public relations and communications
Brunswick Corporation
Read bio
4:15–5 p.m.
Closing keynote
The future of communications lies in data trends and measurement insights

PR, marketing, social media and internal communicators are being tasked with reaching and engaging target audiences in new ways across channels—and show how their work is hitting both “soft” and “hard” metrics along with business goals. Brandi Boatner, social and influencer communications lead for global markets at IBM Corporate Communications, will share how you can come to the boardroom table armed with fresh insights and trends—along with a keen understanding of your audiences—to create content and stories that get people talking and clicking for more.

Through social listening and other data sources, you’ll learn how to read and understand what the numbers say to help you better target audiences, measure your campaigns and position yourself as a strategic business expert with the ability to create communications strategies that inform your audiences instead of just reacting to events.

Brandi Boatner, IBM
Social and influencer communications lead for global markets
IBM
Read bio
Wednesday, Nov. 6
8:30–9:10 a.m.
Opening fireside
The future of the PR pro: How to succeed in an era of misinformation and distrust

The media landscape is changing, and so are communicators’ roles and responsibilities. How can you adjust to ensure your message and content reach the right people at the right time on the right channels (including digital, video, audio and print)? Moreover, how can you increase trust in an era of cluttered social media platforms, shrinking newsrooms and misinformation that can quickly spread?

Join Jill Davison, vice president of corporate and brand communications for the Meredith Corporation (formerly Time Inc.), and Diane Schwartz, chief executive officer for Ragan Communications, for a discussion about the role of the modern communicator and the industry’s outlook—along with secrets for success that you can use to boost your organization’s reputation and trust as well as sharpen your skills to take on innovative ideas, top trends and the reins of ROI.

CEO
Ragan Communications
Read bio
Jill Davison Intel
Vice president of corporate communications
Meredith Corporation (formerly Time, Inc.)
Read bio
9:20–9:50 a.m.
Main session
The future of media relations: Ensure your narrative cuts through the noise

With shrinking newsrooms and a glut of messages bombarding consumers, it’s more important than ever to employ savvy pitching strategies and flex storytelling muscles to bend journalists’ ears—and capture the eyes of their readers. Tamra Johnson, national spokesperson and PR manager for AAA, will show you how to grab headlines and get your news out there through a combination of media relations prowess and self-publishing mastery.

You’ll learn:

  • How to act like a PR pro but think like a journalist
  • Ways to capture current trends and specific publications’ angles in your pitches
  • How to build an interesting online newsroom and thriving content distribution strategy that supports media relations efforts
  • Why visuals and videos are essential to storytelling efforts—and how to include them in your pitches and more
Tamra Johnson
National spokesperson
AAA
Read bio
10–10:30 a.m.
Coming soon
10:40–11:10 a.m.
Main session
The future of reputation management: How culture affects your workforce and your bottom line

Crafting and distributing key messages to your organization’s most important audiences is the foundation of successful internal and corporate communications, but without values to back up your messages and a solid brand voice to match, you’ll have unhappy employees and be vulnerable to outside PR crises. Leslie Krohn, chief communications officer for Argonne National Laboratory, will share takeaways from reshaping and rolling out a set of core values and behaviors driving a thriving culture—and show what that means for organizations’ reputations now and to come.

You’ll learn:

  • Why organizational culture is crucial to communications’ success—and how you can lead the charge for change
  • Steps for gaining buy-in and increasing adoption of core values and behaviors across stakeholders in your organization
  • How to mitigate risk and potential crises both on the horizon and within your workforce
  • What your organization stands to gain from mixing its culture, values and reputation management—and what it can lose if it neglects these crucial communications components
Chief communications officer
Argonne National Laboratory
Read bio
11:20–noon
Awards showcase
The future of communications campaigns: Takeaways from award-winning efforts

Join us for a showcase of communications campaigns that employed best practices and current trends to innovate ways to increase online engagement, grab media coverage and get employees involved.

Social media marketing program director
Premier Health
Read bio
Manager of communications for the North American region
Whirlpool
Read bio
Noon–1 p.m.
Lunch
1:40–2:20 p.m.
Fireside
The future of strategic communications: Why and how diversity, CSR and values-driven communications boost the bottom line

As more consumers than ever before are looking to organizations to make a difference in the world—and as more employees are looking for that mission in their workforce culture—corporate social responsibility efforts, along with diversity and inclusion goals, have become huge factors in building trust and boosting organizations’ ROI. Glean insights and inspiration for values-first communications efforts in this fireside chat between Pam Morris, senior manager of corporate social responsibility communications for Walgreens, Soon Mee Kim, executive vice president and global diversity and inclusion leader at Porter Novelli, and Danielle Veira, director of communications and engagement at A Better Chicago.

You’ll learn:

  • How communicating values is no longer a “nice thing to have,” but rather a crucial component of stakeholder trust
  • Why PR pros must understand and assert themselves as business professionals to get a seat at the table
  • Ways to make your internal and external messages more inclusive, diverse and values-driven
  • How communicators can better connect people throughout the organization to achieve corporate social responsibility aims as well as diversity and inclusion goals
Senior manager of corporate social responsibility communications
Walgreens
Read bio
Director of communications and engagement
A Better Chicago
Read bio
Executive vice president and global diversity and inclusion leader
Porter Novelli
Read bio
2:25–2:35 p.m.
Coming soon
2:35–2:55 p.m.
Networking break
2:55–3:25 p.m.
Main session
The future of employee engagement: How measurement can entice clicks and increase accountability

Your intranet might be beautiful and seamless, but if it doesn’t serve your employees’ needs, it can quickly become another clunky platform in a cluttered landscape of messages. Not all content is golden, either—even current trends such as video—if it doesn’t serve your workforce. Understanding your employees through measurement and insights is crucial to reaching and engaging them when, where and how they want. Lenore Feder, director of internal communications for PayPal, will share takeaways from the company’s employee surveys, focus groups and more and show you how to make sure you’re giving employees what they need most—fulfilling your aims in the process.

You’ll learn:

  • How to create more snackable content that is friendly across devices and departments
  • Ways to inform executive aims and requests, enforcing your expertise as well as ensuring internal communications success
  • How data can increase accountability and help you grab a seat at the table
  • Steps for better understanding your employees and what drives them in order to truly reach them where they are
Director of internal communications
PayPal
Read bio
3:35–4:05 p.m.
Panel
The future of technology and communications: Outstanding tools to power your efforts

Communicators of all stripes have tall orders to accomplish on often small budgets. Though creativity, smarts and innovation can go a long way, you also can harness technology to make your efforts sing. In this panel, you’ll gain a roundup of tools, features and resources to employ for your next campaign or push, no matter your department, industry or audience.

You’ll learn:

  • Tools for measuring your efforts and showcasing ROI
  • Ways to gather brand mentions and media coverage
  • How to scan the horizon for trends, news and potential crises
  • Tips for better reaching and interacting with employees
  • Resources and features to help you excel at social media strategies
Manager of communications for the North American region
Whirlpool
Read bio
Social media manager
Transamerica
Read bio
4:15–5 p.m.
Closing keynote
The future of storytelling: How to use video to reach and engage audiences

The way we watch is changing, and today’s viewers, not networks, are in control. Consumers choose what, where and when to watch, and they’re creating their own personal primetimes based on what is most relevant to them at their moments of need. Karen Budell, head of digital customer experience strategy for YouTube Ads Marketing at Google, will reveal new research that shows what makes a viewer tune in today. With these changing viewer behaviors, learn how to adopt new rules of engagement to better reach your audience and drive results.

You’ll learn:

  • The four rules of engagement to reach audiences with video
  • Insights into consumer content choices and behaviors
  • Ways you can capture and hold attention with videos
  • How to apply these rules to your content strategies and campaigns
Head of digital customer experience strategy for YouTube Ads Marketing
Google
Read bio
Webcast
Tuesday, Nov. 5
1:30–2:15 p.m. Central time
Opening keynote
The future of marketing: Transforming to meet current trends and landscapes 

Marketing is changing at a dizzying pace and marketers must be on top of their game to constantly adapt and improve their function. What do you do, however, when a larger transformation or a complete rebuild is necessary?

Join Aimee Schuster, chief marketing officer of Miller Heiman Group, and Dave Parro, partner and senior vice president of client services at Walker Sands, for an in-depth look at the aggressive approach they took to transform an outdated, ineffective marketing department into a digital-first, results-driven organization. In her first nine months on the job, Schuster rebranded the 40-year-old Miller Heiman Group, rebuilt its marketing technology stack, implemented a new lead-flow process and closed-loop reporting, launched a new global website in six languages and introduced a new SaaS platform to market. Amazingly, she did this all with a skeleton marketing team and a new marketing agency, Walker Sands, that started on the same day she did. Together, Schuster and Parro will give you an insider’s look into the transformation process that took less than a year—despite having a skeleton marketing team and a brand new marketing agency—while providing tips and takeaways for you to implement change in your organization.

Partner and senior vice president of client services and strategy
Walker Sands
Read bio
Chief marketing officer
Miller Heiman Group
Read bio
2:25–2:50 p.m. Central time
The future of social media, part one: Tying social media strategies to holistic metrics that boost and prove value

Social media has driven communications strategies to become an integral (and sometimes first) part of a campaign to reach audiences and persuade them to act. However, digital-focused communicators have to validate their efforts more than ever and show that their work to increase engagement is building trust as well as generating traffic and leads. Bruce Kennedy, social media manager for Transamerica, will show you how to effectively and accurately evaluate the performance of your social media posts and digital content.

You’ll learn:

  • How to show tangible results from your social media campaigns
  • “Off social” metrics to gather, including Google Analytics and Salesforce data
  • Ways to connect to your organization’s website team and better understand online traffic numbers
  • Tools you can harness to prove your value, both on and off social media platforms
Social media manager
Transamerica
Read bio
2:55–3:20 p.m. Central time
The future of social media, part two: How The Onion remains relevant in an era of ‘fake news’ and digital disruption

Many people are surprised to learn that “America’s Finest News Source” has been around for over three decades. The longevity and success of The Onion, the original satirical news source, is due to the digital media company's agility in innovating, experimenting and evolving with the times. With more than 7 million monthly unique website visitors, 6.5 million Facebook fans and 11 million Twitter followers, The Onion is a more influential and important satirical force than ever. Ryan Shattuck, senior social and digital media manager for The Onion and ClickHole, will part the curtain to give you a behind-the-scenes peek at what brings the publications’ content and voice to life, and how The Onion survives and remains relevant in this era of ‘fake news’ and digital disruption.

You’ll learn:

  • Ways to train, not trick, your audience
  • The importance of brand voice in and out of the social media ecosystem
  • How to respect your audience with the content you share
  • Ideas for infusing humor into your social media engagement
Senior social and digital media manager
The Onion and Clickhole
Read bio
3:30–4:10 p.m. Central time
Fireside
The future of ROI: Proving PR’s worth and earning a seat at the table

As communicators continue struggling to measure and report on their business impact, they are also increasingly asked to take part in strategic decisions that drive sales, safeguard organizations from reputational disaster and boost brands in ways that also strengthen relationships and solidify trust—and do all of it with a fraction of the budget given to marketing and advertising. In this fireside discussion with Lee Gordon, director of marine communications and public relations for Brunswick Corporation, Amy Patti, communications director for the Museum of Science and Industry and Eric Benderoff, senior vice president of brand solutions at Burson Cohn & Wolfe, you’ll glean takeaways for how savvy communicators can turn traditional communications strategies on their heads and prove the value of what they do for organizations’ bottom lines.

You’ll learn:

  • Ways to reinvent traditional tactics and strategies, including media relations and corporate communications
  • How to report your wins in ways that appeal to executives and clients and prove your bottom-line impact
  • Ways you can change perceptions for your organization, your role and the industry at large
  • Why and how PR pros can’t be communicators in business situations, but rather business people who know how to communicate
Senior vice president of brand solutions
Burson Cohn & Wolfe
Read bio
No Headshot
Communications director
Museum of Science and Industry, Chicago
Read bio
Director of marine public relations and communications
Brunswick Corporation
Read bio
4:15–5 p.m. Central time
Closing keynote
The future of communications lies in data trends and measurement insights

PR, marketing, social media and internal communicators are being tasked with reaching and engaging target audiences in new ways across channels—and show how their work is hitting both “soft” and “hard” metrics along with business goals. Brandi Boatner, social and influencer communications lead for global markets at IBM Corporate Communications, will share how you can come to the boardroom table armed with fresh insights and trends—along with a keen understanding of your audiences—to create content and stories that get people talking and clicking for more.

Through social listening and other data sources, you’ll learn how to read and understand what the numbers say to help you better target audiences, measure your campaigns and position yourself as a strategic business expert with the ability to create communications strategies that inform your audiences instead of just reacting to events.

Brandi Boatner, IBM
Social and influencer communications lead for global markets
IBM
Read bio
Wednesday, Nov. 6
8:30–9:10 a.m. Central time
Opening fireside
The future of the PR pro: How to succeed in an era of misinformation and distrust

The media landscape is changing, and so are communicators’ roles and responsibilities. How can you adjust to ensure your message and content reach the right people at the right time on the right channels (including digital, video, audio and print)? Moreover, how can you increase trust in an era of cluttered social media platforms, shrinking newsrooms and misinformation that can quickly spread?

Join Jill Davison, vice president of corporate and brand communications for the Meredith Corporation (formerly Time Inc.), and Diane Schwartz, chief executive officer for Ragan Communications, for a discussion about the role of the modern communicator and the industry’s outlook—along with secrets for success that you can use to boost your organization’s reputation and trust as well as sharpen your skills to take on innovative ideas, top trends and the reins of ROI.

CEO
Ragan Communications
Read bio
Jill Davison Intel
Vice president of corporate communications
Meredith Corporation (formerly Time, Inc.)
Read bio
9:20–9:50 a.m. Central time
Main session
The future of media relations: Ensure your narrative cuts through the noise

With shrinking newsrooms and a glut of messages bombarding consumers, it’s more important than ever to employ savvy pitching strategies and flex storytelling muscles to bend journalists’ ears—and capture the eyes of their readers. Tamra Johnson, national spokesperson and PR manager for AAA, will show you how to grab headlines and get your news out there through a combination of media relations prowess and self-publishing mastery.

You’ll learn:

  • How to act like a PR pro but think like a journalist
  • Ways to capture current trends and specific publications’ angles in your pitches
  • How to build an interesting online newsroom and thriving content distribution strategy that supports media relations efforts
  • Why visuals and videos are essential to storytelling efforts—and how to include them in your pitches and more
Tamra Johnson
National spokesperson
AAA
Read bio
10–10:30 a.m. Central time
Coming soon
10:40–11:10 a.m. Central time
Main session
The future of reputation management: How culture affects your workforce and your bottom line

Crafting and distributing key messages to your organization’s most important audiences is the foundation of successful internal and corporate communications, but without values to back up your messages and a solid brand voice to match, you’ll have unhappy employees and be vulnerable to outside PR crises. Leslie Krohn, chief communications officer for Argonne National Laboratory, will share takeaways from reshaping and rolling out a set of core values and behaviors driving a thriving culture—and show what that means for organizations’ reputations now and to come.

You’ll learn:

  • Why organizational culture is crucial to communications’ success—and how you can lead the charge for change
  • Steps for gaining buy-in and increasing adoption of core values and behaviors across stakeholders in your organization
  • How to mitigate risk and potential crises both on the horizon and within your workforce
  • What your organization stands to gain from mixing its culture, values and reputation management—and what it can lose if it neglects these crucial communications components
Chief communications officer
Argonne National Laboratory
Read bio
11:20–noon Central time
Awards showcase
The future of communications campaigns: Takeaways from award-winning efforts

Join us for a showcase of communications campaigns that employed best practices and current trends to innovate ways to increase online engagement, grab media coverage and get employees involved.

Social media marketing program director
Premier Health
Read bio
Manager of communications for the North American region
Whirlpool
Read bio
1:40–2:20 p.m. Central time
Fireside
The future of strategic communications: Why and how diversity, CSR and values-driven communications boost the bottom line

As more consumers than ever before are looking to organizations to make a difference in the world—and as more employees are looking for that mission in their workforce culture—corporate social responsibility efforts, along with diversity and inclusion goals, have become huge factors in building trust and boosting organizations’ ROI. Glean insights and inspiration for values-first communications efforts in this fireside chat between Pam Morris, senior manager of corporate social responsibility communications for Walgreens, Soon Mee Kim, executive vice president and global diversity and inclusion leader at Porter Novelli, and Danielle Veira, director of communications and engagement at A Better Chicago.

You’ll learn:

  • How communicating values is no longer a “nice thing to have,” but rather a crucial component of stakeholder trust
  • Why PR pros must understand and assert themselves as business professionals to get a seat at the table
  • Ways to make your internal and external messages more inclusive, diverse and values-driven
  • How communicators can better connect people throughout the organization to achieve corporate social responsibility aims as well as diversity and inclusion goals
Senior manager of corporate social responsibility communications
Walgreens
Read bio
Director of communications and engagement
A Better Chicago
Read bio
Executive vice president and global diversity and inclusion leader
Porter Novelli
Read bio
2:25–2:35 p.m. Central time
Coming soon
2:55–3:25 p.m. Central time
Main session
The future of employee engagement: How measurement can entice clicks and increase accountability

Your intranet might be beautiful and seamless, but if it doesn’t serve your employees’ needs, it can quickly become another clunky platform in a cluttered landscape of messages. Not all content is golden, either—even current trends such as video—if it doesn’t serve your workforce. Understanding your employees through measurement and insights is crucial to reaching and engaging them when, where and how they want. Lenore Feder, director of internal communications for PayPal, will share takeaways from the company’s employee surveys, focus groups and more and show you how to make sure you’re giving employees what they need most—fulfilling your aims in the process.

You’ll learn:

  • How to create more snackable content that is friendly across devices and departments
  • Ways to inform executive aims and requests, enforcing your expertise as well as ensuring internal communications success
  • How data can increase accountability and help you grab a seat at the table
  • Steps for better understanding your employees and what drives them in order to truly reach them where they are
Director of internal communications
PayPal
Read bio
3:35–4:05 p.m. Central time
Panel
The future of technology and communications: Outstanding tools to power your efforts

Communicators of all stripes have tall orders to accomplish on often small budgets. Though creativity, smarts and innovation can go a long way, you also can harness technology to make your efforts sing. In this panel, you’ll gain a roundup of tools, features and resources to employ for your next campaign or push, no matter your department, industry or audience.

You’ll learn:

  • Tools for measuring your efforts and showcasing ROI
  • Ways to gather brand mentions and media coverage
  • How to scan the horizon for trends, news and potential crises
  • Tips for better reaching and interacting with employees
  • Resources and features to help you excel at social media strategies
Manager of communications for the North American region
Whirlpool
Read bio
Social media manager
Transamerica
Read bio
4:15–5 p.m. Central time
Closing keynote
The future of storytelling: How to use video to reach and engage audiences

The way we watch is changing, and today’s viewers, not networks, are in control. Consumers choose what, where and when to watch, and they’re creating their own personal primetimes based on what is most relevant to them at their moments of need. Karen Budell, head of digital customer experience strategy for YouTube Ads Marketing at Google, will reveal new research that shows what makes a viewer tune in today. With these changing viewer behaviors, learn how to adopt new rules of engagement to better reach your audience and drive results.

You’ll learn:

  • The four rules of engagement to reach audiences with video
  • Insights into consumer content choices and behaviors
  • Ways you can capture and hold attention with videos
  • How to apply these rules to your content strategies and campaigns
Head of digital customer experience strategy for YouTube Ads Marketing
Google
Read bio

SPEAKERS
Director of internal communications
PayPal
Read bio
Senior manager of corporate social responsibility communications
Walgreens
Read bio
Director of communications and engagement
A Better Chicago
Read bio
Social media marketing program director
Premier Health
Read bio
Manager of communications for the North American region
Whirlpool
Read bio
Chief communications officer
Argonne National Laboratory
Read bio
Senior vice president of brand solutions
Burson Cohn & Wolfe
Read bio
No Headshot
Communications director
Museum of Science and Industry, Chicago
Read bio
Social media manager
Transamerica
Read bio
Partner and senior vice president of client services and strategy
Walker Sands
Read bio
Chief marketing officer
Miller Heiman Group
Read bio
Director of marine public relations and communications
Brunswick Corporation
Read bio
Executive vice president and global diversity and inclusion leader
Porter Novelli
Read bio
Senior social and digital media manager
The Onion and Clickhole
Read bio
CEO
Ragan Communications
Read bio
Communications director
Nebraska Medicine
Read bio
Tamra Johnson
National spokesperson
AAA
Read bio
Jill Davison Intel
Vice president of corporate communications
Meredith Corporation (formerly Time, Inc.)
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Brandi Boatner, IBM
Social and influencer communications lead for global markets
IBM
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Head of digital customer experience strategy for YouTube Ads Marketing
Google
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Nick Lanyi
Media relations and crisis communications expert
Ragan Consulting Group
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Ragan event attendees include:

WHO SHOULD ATTEND?

Join us if you work in:

PR • Digital marketing • Corporate communications • Media relations • Employee engagement • Social media • Digital content • Change management • Employer branding • Strategic communications • Reputation management • B2B or B2C marketing • Influencer marketing • Diversity and inclusion communications • Executive communications

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NEED TO CONVINCE THE BOSS?

Here are a few excellent takeaways you’ll bring back:

  • Ways to maintain brand safety and reputation while preparing for crisis communications
  • Top tools and resources to power campaigns, stretch budgets and boost ROI
  • The future of work and the workplace—and how your internal communications stack up
  • Crucial elements of outstanding content and social media best practices to help you stand out from the crowd
  • How to become an empowered communicator in an era of fake news and real uncertainty

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Thank you to our current sponsors and partners

Join us as an event sponsor and meet your target audience, showcase your products, present thought leadership, generate leads and boost your brand.

Here are a few examples of opportunities we offer: