Presented by Ragan and Communications Week

#CommsWeek2021

You'll also receive these exclusive bonus materials:

  • Ragan’s Guide to Inclusive Language
  • How to Choose a Vendor checklist
  • A sample flow chart for determining your organization’s interdepartmental internal communications plan
  • An executive summary of Ragan’s latest research study
  • How to Choose an Agency checklist
  • And more!

Plus, all attendees receive:

  • Access to a private LinkedIn group
  • All slides and presentations from speakers
  • Connections to our esteemed speakers

Meet the moment • Engage stakeholders
Build reputation • Shape strategy • Craft messaging

If you feel like the last year has required you to rapidly change and evolve the way that you communicate, you are not alone. While we work together to navigate how the role of the communicator is changing, a focus on strategically embedding communications in every aspect of your organization will require a dream team with the skills to meet the next horizon of employee communications, social purpose and DE&I, leadership communications, technology and more.

Join your peers during Ragan’s Communications Week on Wednesday, Nov. 17, for a must-attend virtual conference to help you refine and align your strategies with the future of communications, hone your business acumen to position yourself as a future leader and better understand the tools and technology that will get you there.

This virtual conference will feature real-world tips and tactics from leading communicators. Our speakers will share how they effectively measure and report to reflect the needs of emerging audiences, refine media relations strategies to build stronger relationships amid changing newsroom trends, integrate emerging tools and features on social media to earn more engagement with audiences, foster stronger agency-client relationships and more.

Top 15 things you’ll learn at this conference:

  • How to strategically embed communications skills and best practices among various teams across your organization
  • Tips for negotiating larger PR budgets with leadership
  • How to set benchmark goals and measure the effectiveness of your DE&I efforts
  • Tips for making space for difficult dialogue without placing the burden on employees from diverse backgrounds to drive conversation
  • Best practices for using inclusive language in your communications and hiring practices
  • Storytelling strategies to ensure your external communications are driven by employees with diverse perspectives
  • How to tie your communications efforts to your organization’s goals, whether it’s revenue, sustainability or governance
  • Strategies for constructing coverage reports that include KPIs tied to revenue growth that get leadership’s attention
  • Ways to spotlight employee culture and experiences that resonate with prospective hires, including testimonials and blog posts
  • Relationship-building practices that set your brand, organization or clients up for positive coverage
  • New strategies for measuring the effectiveness of your coverage as it relates to audience sentiment and crisis communications
  • The new tools and features on Facebook, Instagram, Twitter and LinkedIn that matter most to communicators
  • Tips for creating conversation across all social media platforms that aligns with changing algorithms and user behavior
  • What expectations are generally considered reasonable and unreasonable to ask from your agency
  • How to give constructive feedback to agency partners that strengthens the productivity of your relationship

Register today. Once registered, you'll be able to join the private LinkedIn group right away!

Don't miss this unique opportunity!

Join to learn new and emerging tips and techniques to evolve and refine your communications strategies with foresight, flexibility and tact.

AGENDA
Track 1
9:30-10:15 a.m. ET
Pre-Conference Workshop
How to Evolve Your Employee Communications

Struggling with employee engagement? You’re not alone. Employee engagement rates in the U.S. remain steady but reports of burnout are high. Organizations across the globe are experiencing the “turnover tsunami” and are struggling to keep talent. With employees working remotely, in the office, or in hybrid setups, many communicators are struggling to find a solution that fits all. Better engagement begins with an exceptional employee experience, and in this pre-conference workshop, PoliteMail will show you the steps you can take to evolve your employee communications.

In this session you’ll learn:

  • How to improve the employee experience with email communications
  • Why email is the best channel for reaching employees
  • Email template and design best practices, backed by data
  • Why it’s important to send shorter, more relevant content
  • How the use of email has changed throughout the pandemic
  • Learn how VPN’s and iOS updates can hinder measurement efforts
10:15-10:25 a.m. ET
Networking
10:25–10:30 a.m. ET
Welcome and How to Get Involved
10:30-10:45 a.m. ET
The Forecast: Trends & Developments Impacting Communicators

Hear it first at the Future of Communications: We’ll unveil fresh data on the state of communications and share other mission-critical trends and research that will impact how you and your team organize your communications efforts for 2022 and beyond.

10:45-11:10 a.m. ET
Opening Keynote
11:10-11:40 a.m. ET
Panel
The Future for the Communicator

The communicator’s role was elevated during the pandemic, paving the way for the role to become a strategic, embedded function in the leadership ranks of an organization. Communicators are already rethinking skill sets necessary to navigate and lead. Hear from multiple generations of communicators as they discuss forward-thinking changes in skills, goals, compensation, reporting structures, hiring practices, negotiating budgets and more.

We’ll explore:

  • How to strategically embed communications skills and best practices among various teams across your organization
  • What does the Communications Dream Team look like?
  • Tips for negotiating larger PR budgets with leadership
  • Fresh strategies for partnering with HR and People teams to improve communication around your hiring practices
  • How to tie your communications efforts to your organization’s goals, whether it’s revenue, sustainability or governance
  • Relationship-building tips that create a cascading empathy effect between C-level executives and all employees
Director, Corporate Communications
Entergy
Read bio
Andrew Bowins
Senior Vice President for Communications and Industry Affairs
Entertainment Software Association (ESA)
Read bio
Chief Marketing and Communications Officer
SoundExchange
Read bio
11:40–11:50 a.m. ET
Break
11:50 a.m.-12:15 p.m. ET
The Future of Measurement: Trust, Authenticity and Impact

Hard numbers are only part of the equation when identifying outputs, outcomes and potential impact. Because shifting stakeholder expectations require your brand or organization to be increasingly held accountable for doing what it says it will, you’ll need to design measurable KPIs around trust and authenticity. In this session, we’ll look at the updated Barcelona Principles 3.0 as a framework for how measurement strategies are changing to keep up with the results your stakeholders want to see.

We’ll explore:

  • Why setting measurable goals from the outset is a prerequisite to communication planning and evaluation
  • The difference between outputs, outcomes and potential impact to give your results context
  • How to derive qualitative analysis from quantitative metrics
  • The shift away from measuring AVEs and why they no longer effectively illustrate the value of communication
  • Holistic communication measurement and evaluation strategies that include all relevant online and offline channels
  • How rooting your measurement in integrity and transparency drives more actionable insights
  • Tools, dashboards and other tech solutions to help you succeed
Global Managing Director
AMEC
Read bio
Director of External Affairs
Slimming World
Read bio
President
MWWPR
Read bio
12:15-12:45 p.m. ET
The Future of Executive Communications & Thought Leadership

With each emerging social media and content delivery platform, a new thought leadership format is born. While executives are increasingly expected to communicate openly with customers using blogs, newsletters, social audio rooms, podcasts and more, communicators need to stay on top of these new thought leadership platforms and trends and the various types of content that perform best on each.

You’ll learn:

  • How to decide which type of thought leadership medium is best for your brand and message
  • Best practices for creating thought leadership videos and livestreams
  • Ways for leadership to create conversation on social audio platforms
  • Strategies for repurposing town halls into smaller pieces of content, live audio conversations into podcasts and more.
VP, Communications and PR
The Corcoran Group
Read bio
12:45-12:50 p.m. ET
Lightning Talk
12:50-1 p.m. ET
Break
1-1:30 p.m ET
The Future of Social Purpose: When and How to Take a Stand

Figuring out when and how your company should speak out on issues such as racial inequity, employee wellness and environmental sustainability can be easier said than done. As  more stakeholders decide to spend their dollars with companies that take a stand and share their values, staying silent is rarely an option. In this session, we will discuss what to consider when communicating your values and social purpose—and when to hold back.

We’ll explore:

  • Tips for communicating bottom-line commitments to your purpose-driven initiatives including executive compensation, donations and more
  • Strategies for listening to employee sentiment around your company culture and purpose to determine which issues matter most to them
  • Best practices for aligning your values with external partners to build a network of solidarity around your purpose-driven work
  • How to craft messaging with partner organizations that are doing the work
  • Ways to empower executives to speak about your organization’s purpose with authenticity and honesty when met with backlash

 

VP, Global Communications
Ecolab
Read bio
Nicole Moreo
Senior Vice President, Analytics
Ketchum
Read bio
Global Head of Content & Digital
Nestlé
Read bio
1:30-2 p.m. ET
Next Steps for DE&I

As organizations continue to deepen their commitments to diversity, equity and inclusion, communicators must ensure the organization is employing a diversity of talent and leadership while also telling stories that elevate diverse perspectives and lived experiences. In this session, we will look at what work needs to be done when communicating about DE&I and how you can help your organization get there.

You’ll learn:

  • How to set benchmark goals and measure the effectiveness of your DE&I efforts
  • Tips for making space for difficult dialogue without placing the burden on employees from diverse backgrounds to drive conversation
  • Best practices for using inclusive language in your communications
  • Storytelling strategies to ensure your external communications are driven by employees with diverse perspectives
Director - Diversity, Equity and Inclusion
Dutch Bros Coffee
Read bio
Dean, School of Communications
Elon University
Read bio
Director of Programs
Media Democracy Fund
Read bio
2-2:25 p.m. ET
PANEL
The Future of Communications Technology

With rapid innovation in automation, artificial intelligence technology, blockchain and more, there’s a myriad of new tools for communicators to use and master. But becoming an early adopter of emerging tech is not without its risks, as many tools make ambitious promises to streamline communications workflows, outreach and reporting before the functionality is actually there. In this session, we’ll provide an overview of the tech you should fold into your communications strategies now, and the innovations to watch for in the future.

2:25-2:30 p.m. ET
Lightning Talk
2:30-3 p.m. ET
PANEL
The Future of Media Relations: How to Master the News Cycle

In an ever-evolving media landscape, the way you pitch and secure coverage must change. Gone are the days of mail merges and impersonal outreach as journalists want to build relationships with communicators who can provide trusted sources and exclusive scoops. A forward-thinking media relations strategy can go a long way toward making sure you’re pitching, securing and measuring your coverage at a pace that can keep up with the news cycle.

Hear from reporters and media relations experts on:

  • What you need to know about the changing ways journalists source and cover stories
  • Relationship-building practices that set your brand, organization or clients up for positive coverage
  • How to personalize your outreach to spend more time and energy pitching key outlets
  • New strategies for measuring the effectiveness of your coverage as it relates to audience sentiment and crisis communications
Senior Director, Public Relations
Amtrak
Read bio
Communications Director
C-SPAN
Read bio
3-3:10 p.m. ET
Break
3:10-3:40 p.m. ET
PANEL
The Evolution of Employee Engagement: Communicating to a Hybrid Workforce

Employee engagement is now taking center stage as many organizations have moved to distributed workforce models. As a result, you must use real-time engagement strategies and internal messaging tools to gauge everything from employee mental health and employee well-being. While listening and monitoring for holes in your culture require an understanding that employees are most productive when they feel heard, your style of communication must be nimble enough to change depending on your workforce model and individual employee needs.

You’ll learn:

  • New strategies for conducting periodic listening surveys and outreach to ensure every employee is heard
  • Tips for creating project workflows and centralized communications that hold all employees accountable
  • Ways to communicate expectations around who can stay remote and who must come into the office
  • Ways to spotlight employee culture and experiences that resonate with prospective hires including testimonials and blog posts
  • Tips for what language to use and avoid when communicating your corporate culture in job listings
  • Inclusive hiring practices that ensure you are attracting candidates from a diverse talent pool
Senior Manager of Employee Communications and Events
Gulfstream Aerospace
Read bio
Director, ESG Communications
Aflac
Read bio
3:40-4:10 p.m. ET
PANEL
The Future of Social Media

With each new platform, tool and feature on social media comes an array of fresh ways for communicators to engage audiences. As new social audio platforms introduce new features like the ability to record chats and convert them to podcasts, new livestream tools also create opportunities for thought leadership. Meanwhile, new features on Twitter, LinkedIn, Instagram, TikTok and Facebook offer fresh ways to monetize and measure your efforts across social media. Deciding what new features to adopt and fold into existing social media plans requires a deeper understanding of where social media is going and what messages should be part of your organization’s social strategy.

We’ll explore:

  • The new tools and features on Facebook, Instagram, Twitter and LinkedIn that matter most to communicators
  • What the flood of new social, live audio tools and platforms means for PR and how to repurpose those conversations into thought leadership content
  • Tips for creating conversation across all social media platforms that aligns with changing algorithms and user behavior
  • How to navigate the rise of private groups and closed platforms when deciding where to invest time and resources
  • Considerations around brand activation on TikTok, Snapchat and other social platforms
Digital Strategy & Public Affairs Specialist
Bureau of Ocean Energy Management
Read bio
Jeremiah Owyang
Corporate Innovation Analyst
Kaleido Insights
Read bio
4:10-4:40 p.m. ET
The Future of Agency/Client Relations

As the business climate has changed and communications budgets have fallen under the microscope, what an agency should and should not provide to its clients must change to ensure the relationship provides ongoing value. Brands and organizations are reliant on their agencies to develop innovative strategies for everything from reputation management and executive communications to measurement and media relations. Finding a forward-thinking agency with the right mix of services and specialties can create partnerships that last decades, win awards and drive communicators on both sides of the relationship to do their best work.

You’ll learn:

  • Strategies for determining the optimal mix of services and support that you need from an agency partner
  • The questions to ask potential agencies before hiring them
  • The questions agencies should ask of prospective clients
  • What expectations are generally considered reasonable and unreasonable to ask from your agency
  • How to give constructive feedback to agency partners that strengthens the productivity of your relationship

You’ll hear viewpoints from both the agency and client side on what’s working and what’s not.

SVP and Head of Communications, Bayer U.S. & Head of Communications, Consumer Health, North America
Bayer
Read bio
Head of Communications, Americas
Xero
Read bio
Ayanna Robinson
Executive Vice President, Reputation
Porter Novelli
Read bio
CEO
Peppercomm
Read bio
4:40-4:50 p.m. ET
Keynote
4:50-5 p.m. ET
Closing Remarks
5:15-6 p.m. ET
Post-Conference Virtual Networking

Cap off the day with some light networking via Zoom with fellow attendees and speakers.

SPEAKERS
Global Head of Content & Digital
Nestlé
Read bio
Senior Director, Public Relations
Amtrak
Read bio
Director, Corporate Communications
Entergy
Read bio
Communications Director
C-SPAN
Read bio
Director, ESG Communications
Aflac
Read bio
Dean, School of Communications
Elon University
Read bio
Senior Manager of Employee Communications and Events
Gulfstream Aerospace
Read bio
Andrew Bowins
Senior Vice President for Communications and Industry Affairs
Entertainment Software Association (ESA)
Read bio
Digital Strategy & Public Affairs Specialist
Bureau of Ocean Energy Management
Read bio
Global Managing Director
AMEC
Read bio
Director of External Affairs
Slimming World
Read bio
Director of Programs
Media Democracy Fund
Read bio
CEO
Peppercomm
Read bio
Director - Diversity, Equity and Inclusion
Dutch Bros Coffee
Read bio
VP, Global Communications
Ecolab
Read bio
Nicole Moreo
Senior Vice President, Analytics
Ketchum
Read bio
VP, Communications and PR
The Corcoran Group
Read bio
Jeremiah Owyang
Corporate Innovation Analyst
Kaleido Insights
Read bio
Ayanna Robinson
Executive Vice President, Reputation
Porter Novelli
Read bio
SVP and Head of Communications, Bayer U.S. & Head of Communications, Consumer Health, North America
Bayer
Read bio
Head of Communications, Americas
Xero
Read bio
Chief Marketing and Communications Officer
SoundExchange
Read bio
President
MWWPR
Read bio

PRICING
Join us for The Future of Communications Conference virtual conference.
Early Bird Rates
(until 09/13/21)
VIP Rates
(until 10/15/21)
Regular Rates
Registration $699 $799 $899
Ragan Insider Registration $599 $699 $799
Nonprofit/Gov/Edu
Registration
$549 $649 $749

Phone registrations and group pricing: For group orders please contact our customer service team at 800-878-5331 or cservice@ragan.com

WHO SHOULD ATTEND?

You should attend if you spend at least a quarter of your time in any of these areas:

Public Relations • Brand Management • Internal Communications • Public Affairs • Executive Communications • Reputation Management • Crisis Communications • Issues Management • Social Media • Storytelling • Media Relations

REGISTER NOW

Top reasons to attend this virtual conference

  • You’ll learn from and interact with the top communications leaders and experts.
  • You'll get essential takeaways you can apply right away.
  • You'll be able to watch from anywhere.
  • You'll receive all presentation slides and handouts.
  • You'll get access to the on-demand recording for 12 months.

REGISTER NOW

Thank you to our current sponsors and partners

Join us as an event sponsor and meet your target audience, showcase your products, present thought leadership, generate leads and boost your brand.

Here are a few examples of opportunities we offer:

QUESTIONS

Registration
For questions related to event registrations, please contact:

Shallon Blackburn
Customer Service & Sales Manager
ShallonB@ragan.com

Sponsorship
If you’re interested in sponsoring this event, please contact:

Hannah Lavelle
Sales & Client Relations Manager
HannahL@ragan.com

Program
For information on programming and speakers please contact:

Justin Joffe
Strategic Program Manager
justinj@ragan.com

PRESENTED BY:

Ragan          comms week logo final