The Media Relations Pitch Clinic

How to tell your story in the age of fractured media and distracted audiences

Media and PR are at a crossroads. Traditional media outlets are strapped—for cash, reporters, and advertisers—while facing unrelenting competition from Facebook, YouTube and anyone with a smartphone. Media relations pros are discovering that those tried-and-true pitching techniques are anything but—and struggling to find an audience for their best stories.

Whether it's time to elevate your game or fix what ails your media relations efforts, join Jim Ylisela in this one-of-its kind workshop.

What you'll learn:

  • Become a go-to source for reporters covering your industry
  • Avoid three embarrassing mistakes in press release writing
  • Write an effective pitch letter—short, concise and eye-grabbing
  • Use the techniques of brand journalism to deliver ready-to-go stories to media outlets

PLUS: Pitch reporters from major news organizations in the PR Pitch Tank...

We've asked local journalists to join us for our version of Shark Tank. They'll hear your pitches, pick them apart and hand out prizes for the best of the bunch.

Don't miss this unique opportunity!





Richard Eldredge
Contributing editor
Atlanta magazine
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Steve Fennessy
Executive editor
Atlanta magazine
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Martel Sharpe
Copy editor
The Atlanta Voice Newspaper
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Nick Lanyi
Media relations and crisis communications expert
Ragan Consulting Group
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If you work in:

PR and media relations • Corporate communications • Executive communications • Brand journalism

If you've got stories that aren't getting told, you should be here.


The location for this workshop has yet to be determined.



Join us as an event sponsor and meet your target audience, showcase your products, present thought leadership, generate leads and boost your brand.

Here are a few opportunities we offer:

  • Exhibitor booths
  • Speaking sessions on the main agenda
  • 10-minute lightning talks
  • Networking cocktail receptions
  • Bonus breakfast or lunch sessions
  • Small group dine-arounds
  • Track sponsor and emcee
  • Title badge sponsorship
  • Ragan and PR Daily award sponsorship

Ragan events are educational, inspirational and fun!
Our sponsors are an important part of the success of every event.

For more information on opportunities available at this specific event, reach out to