The Power of Internal Influencers: Fueling Engagement & Change
12‑1 p.m. ET
Internal Communications • Employee Communications • Executive Communications • HR Communications • Corporate Culture • Strategic Communications • Employee Engagement
There are a number of highly influential employees among your workforce. They aren’t traditional influencers, though, like the ones who support your brand through their own social media channels. These internal influencers are the people all your other employees go to for “the meeting after the meeting.” They influence what other employees think/feel/say/do in support of your company’s goals, objectives, mission and purpose. Given their outsized ability to sway other employees, you’d think companies would already know who they are. But most don’t. And that’s both a huge miss and a huge opportunity.
Join us on July 10th for a FREE webinar where Jason Anthoine and Tracy Maurer will discuss why and how to identify the key influencers within your organization and the ways you can equip them with the right information and tools to foster deeper engagement and drive better business results. Through real-world examples and data-backed insights, you’ll discover:
- How to identify your own internal influencers. Pro tip: They aren’t who you and HR think they are.
- Ways to connect with them (formally and informally) to tap into their networks without breaking the connections that make them so strong.
- How technology can empower internal influencers to drive employee engagement and change.
- Actionable insights about the true impact they are already having inside your culture and operations.
- And much more.
In an environment where every employee experience touchpoint impacts the bottom line, it’s critical to understand, appreciate and collaborate with this unique subset of your employees who are already trusted advisors for the rest of your workforce.
Bonus Takeaways:
- Checklist: 5 Steps to Improve Employee Retention
Top reasons to attend this webinar
- It’s FREE.
- You’ll receive all the slides and handouts.
- You’ll get access for you and your entire team to watch.
- You’ll have access to the recording for 12 months.
PRESENTERS
Managing Founder—Audacity Jason Anthoine (AN-thoyne) is the managing founder and head honcho of Audacity, a consultancy that helps companies inform, involve and inspire their employees. Clients include those among the Fortune 500 and those who’d like to be. Anthoine has more than 35 years’ experience in internal communication, employee engagement and culture change. His career includes leading global communications for GE Energy Management, an $8 billion manufacturer of energy and electrical components with more than 20,000 employees, and Newell Brands, a $16 billion manufacturer of consumer-packaged goods with more than 30,000 employees. Earlier in his career, he led internal communications for Southwire Company and Siemens Energy & Automation. Anthoine also has considerable consulting experience including leading the internal communications practice for MSL Atlanta after successfully founding and leading his own employee engagement firm for a decade. His client work includes transformative assignments for Abbott, Children’s Healthcare of Atlanta, The Coca-Cola Company, Johnson & Johnson, Mars Chocolate North America, Melinta Therapeutics, Norfolk Southern, RealPage, Seagen and Southwire, among others. In 2011, Anthoine founded Connect, which has since become one of the largest conferences for employee communication professionals in the world. In 2020, he launched What Employees Want, a global research effort to uncover exactly what it is employees want and expect from workplace communication, culture and employee experience. In 2024, he launched Ridin’ Shotgun, a storycast celebrating 35 years of communication courage, accomplishments and calamities. Anthoine is a frequent guest blogger, podcast guest and keynote speaker for industry conferences, events and webinars. Anthoine is a graduate of The University of Georgia’s Grady College of Journalism and Mass Communication, where he serves on the Board of Trust. He’s also one of two global core partners in employee relations and internal communication for the Crisis Communication Coalition section of Grady College’s Crisis Communications Think Tank. His approach to his work is guided by one simple principle: what if > what is. Enterprise Community Manager for The Hive—LumApps As the enterprise community manager for the LumApps customer community, The Hive, Tracy Maurer is able to combine her years of internal community management success with the knowledge gained as an active customer community participant. This has allowed her to build a best-in-class customer community for LumApps community managers and to advocate internally for customer champions.
About LumApps
LumApps is the market-leading intranet platform that offers a comprehensive, user-friendly solution that improves how companies interact, engage, communicate and collaborate.
LumApps is the most flexible, scalable, and innovative intranet. Improve communication, boost productivity, and drive growth from one place.
WHO SHOULD ATTEND?
You should attend this FREE webinar if you spend at least a quarter of your time in any of these areas:
Internal Communications • Employee Communications • Executive Communications • HR Communications • Corporate Culture • Strategic Communications • Employee Engagement
[email protected] or by calling 800-878-5331.
