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The Promise and Perils of ChatGPT for PR Pros

Thursday, Feb. 9, 2023
1-2 p.m. ET

MarketingSocial MediaPublic RelationsEmployee Engagement
Digital CommunicationsMedia RelationsData Analytics

There’s been a lot of press and buzz lately about OpenAI’s ChatGPT. A lot. Some critics and naysayers are dismissing the tool as overstating its capabilities and others worry that it could be the death knell of creativity and spawn creative and content generation complacency, not to mention rampant plagiarism across industries and amongst students.

Join us on Feb. 9 for this FREE webinar as Aaron Kwittken, founder and CEO of PRophet, leads a discussion around “generative AI” with a panel of experts, including technologists, journalists, content creators and PR practitioners. You’ll discover:

  • What is the promise of “generative AI” and tools like ChatGPT … and the risk.
  • The impact of these tools on PR professionals and the industry at large.
  • How to be proactive rather than reactive with usage.

Bonus Takeaway:

  • State of the CommsTech Industry Report
Don't miss this unique opportunity!

Top reasons to attend this webinar

  • It’s FREE.
  • You’ll receive all the slides and handouts.
  • You’ll get access for you and your entire team to watch.
  • You’ll have access to the recording for 12 months.


Aaron Kwittken

Founder and CEOPRophet

Aaron Kwittken is founder and CEO of PRophet, an AI-driven PR DaaS platform owned by Stagwell. He is also founder and chairman of KWT Global, a highly acclaimed PR and brand strategy firm with offices in New York, London and Los Angeles.

A proud George Washington University alum, Aaron serves on GW’s School of Media and Public Affairs advisory committee. He’s president-elect of PRSA-New York and past president of the Americas for the International Communications Consultancy Organization (ICCO); a former Board member of the PR Council; a former adjunct professor at NYU; writes for Forbes and The Drum; and is the creator and host of the popular Brand on Purpose podcast that features companies that do well by doing good. He has deep expertise in marketing technology, brand strategy, reputation management, crisis management and purpose-driven marketing. An endurance sports enthusiast, Kwittken puts social impact at the center of everything he does personally and professionally


Jon Minnick

Conference Producer/WriterRagan Communications and PR Daily

Jon Minnick is a conference and events producer at Ragan Communications. He develops and oversees critical in-person and virtual conference programming, webinars and workshops for Ragan's vast audience of internal and external communicators, wellness professionals and human resources specialists. With nearly 20 years of experience in B2B media, he has consistently taken on the industry's new challenges to grow brands, successfully ensuring their long-term strength and profitability.

ABOUT PRophet:

PRophet is the first-ever A.I.-driven data-as-a-service (DaaS) platform designed by and for the PR community that analyzes past stories to better predict future media interest and sentiment using natural language processing and machine learning. PRophet is a flagship product within the Stagwell Marketing Cloud, a proprietary suite of SaaS and DaaS tools built for the in-house marketer, spanning campaign ideation to activation and analysis. PRophet was founded by PR and marketing industry thought leader and entrepreneur Aaron Kwittken in 2020 with backing from political strategist, technologist and author Mark Penn, Founder, Chairman and CEO of Stagwell. To learn more, visit


You should attend this FREE webinar if you spend at least a quarter of your time in any of these areas:

Marketing • Social Media • Public Relations • Employee Engagement •
Digital Communications • Media Relations • Data Analytics


For questions, please contact customer service at or by calling 800-878-5331.