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The Promise and Perils of ChatGPT for PR Pros

Thursday, Feb. 9, 2023
1-2 p.m. ET

MarketingSocial MediaPublic RelationsEmployee Engagement
Digital CommunicationsMedia RelationsData Analytics

There’s been a lot of press and buzz lately about OpenAI’s ChatGPT. A lot. Some critics and naysayers are dismissing the tool as overstating its capabilities and others worry that it could be the death knell of creativity and spawn creative and content generation complacency, not to mention rampant plagiarism across industries and amongst students.

Join us on Feb. 9 for this FREE webinar as Aaron Kwittken, founder and CEO of PRophet, leads a discussion around “generative AI” with a panel of experts, including technologists, journalists, content creators and PR practitioners. You’ll discover:

  • What is the promise of “generative AI” and tools like ChatGPT … and the risk.
  • The impact of these tools on PR professionals and the industry at large.
  • How to be proactive rather than reactive with usage.

Bonus Takeaway:

  • State of the CommsTech Industry Report
Don't miss this unique opportunity!

Top reasons to attend this webinar

  • It’s FREE.
  • You’ll receive all the slides and handouts.
  • You’ll get access for you and your entire team to watch.
  • You’ll have access to the recording for 12 months.


Aaron Kwittken

Founder and CEOPRophet

Aaron Kwittken is founder and CEO of PRophet, an AI-driven PR DaaS platform owned by Stagwell. He is also founder and chairman of KWT Global, a highly acclaimed PR and brand strategy firm with offices in New York, London and Los Angeles.

A proud George Washington University alum, Aaron serves on GW’s School of Media and Public Affairs advisory committee. He’s president-elect of PRSA-New York and past president of the Americas for the International Communications Consultancy Organization (ICCO); a former Board member of the PR Council; a former adjunct professor at NYU; writes for Forbes and The Drum; and is the creator and host of the popular Brand on Purpose podcast that features companies that do well by doing good. He has deep expertise in marketing technology, brand strategy, reputation management, crisis management and purpose-driven marketing. An endurance sports enthusiast, Kwittken puts social impact at the center of everything he does personally and professionally

Alisa Miller Pluralytics CEO & Co-founder
Alisa Miller

CEO & Co-founderPluralytics

Named by Fast Company as a Most Influential Woman in Technology, Alisa Miller is co-founder and CEO of Pluralytics, the ground-breaking machine learning-powered language analytics platform. Before starting Pluralytics, Miller was CEO of Public Radio International (PRI) from 2006-2018 and was the first woman and youngest CEO to head a major public radio network. In 2018, she led PRI’s merger with PRX, creating a company that reaches 28.5MM users and has 100MM podcast downloads monthly. She speaks on the power of purpose-driven businesses and on tech/media’s power to shape knowledge and action. Her TEDTalk has 2MM+ views/translated into 48 languages.

Alex Kelleher President of Advantage Itelligence
Alex Kelleher

PresidentAdvantage Intelligence

Alex Kelleher is currently President of Advantage Intelligence (A.I), Advantage Solutions’ breakout retail technology business focusing on automation and decisioning. Previously Kelleher served as Global Chief Marketing Officer at Deloitte Digital. Earlier in his career, he founded four software companies in the data and decisioning space, including AI ad platform Cognitive Match (sold to Magnetic) and Touch Clarity, a machine-learning optimization and analytics platform, which was acquired by Omniture (now Adobe). Kelleher is a graduate from Oxford University in Experimental Psychology.

Barb Mosher Zinck

Content Marketing Strategist & Writerdiginomica

Barb Mosher Zinck is a senior content marketer and marketing technology analyst. She works with a range of clients in the tech market and actively tracks and writes about marketing and sales technology and strategies. Mosher Zinck understands the value of technology and works hard to inform and encourage a greater understanding of its role in organizations.


Jon Minnick

Conference Producer/WriterRagan Communications and PR Daily

Jon Minnick is a conference and events producer at Ragan Communications. He develops and oversees critical in-person and virtual conference programming, webinars and workshops for Ragan's vast audience of internal and external communicators, wellness professionals and human resources specialists. With nearly 20 years of experience in B2B media, he has consistently taken on the industry's new challenges to grow brands, successfully ensuring their long-term strength and profitability.

ABOUT PRophet:

PRophet is the first-ever A.I.-driven data-as-a-service (DaaS) platform designed by and for the PR community that analyzes past stories to better predict future media interest and sentiment using natural language processing and machine learning. PRophet is a flagship product within the Stagwell Marketing Cloud, a proprietary suite of SaaS and DaaS tools built for the in-house marketer, spanning campaign ideation to activation and analysis. PRophet was founded by PR and marketing industry thought leader and entrepreneur Aaron Kwittken in 2020 with backing from political strategist, technologist and author Mark Penn, Founder, Chairman and CEO of Stagwell. To learn more, visit


You should attend this FREE webinar if you spend at least a quarter of your time in any of these areas:

Marketing • Social Media • Public Relations • Employee Engagement •
Digital Communications • Media Relations • Data Analytics


For questions, please contact customer service at or by calling 800-878-5331.