Nov. 19-20, 2019
At Rackspace
San Antonio, Texas

Look behind the scenes of award-winning workplaces and discover how they attract, engage and retain their employees.

#RaganBPTW

You’ll learn how top communicators and HR professionals maintain an engaged and productive workforce in the face of dramatic changes in the talent landscape, shifts in employee preferences and demographics, and technological advances that have disrupted how business is done.

SHRM Recertification Provider 2019

Learn how to:

  • Ensure remote and deskless employees are engaged and connected to your culture
  • Better understand innovations in analytics and AI that will change HR communications
  • Create an onboarding process that engages employees from Day One
  • Make employees aware of development and training resources and encourage workers to use them
  • Sell senior leadership on the importance of culture to the bottom line
  • Maintain the trust of your workforce by preparing for and responding promptly to crises
  • Give employees the tools and motivation to become ambassadors who strengthen your employment brand
  • Use internal events as an opportunity to build culture and reinforce your brand’s mission
  • Craft communications that reach and engage a diverse, global and multigenerational workforce
  • Highlight employee stories and build stronger recognition programs
  • Keep morale strong and culture intact during organizational changes

VIEW ALL SPEAKERS

Hosted by:
Presenters
Presented by:
Presenters
PRSA
Don't miss this unique opportunity!

AGENDA
Pre-conference Workshops
Nov. 19
8:30–10:30 a.m.
Building an internal army of employee advocates

Current research suggests people want recommendations from people they trust. That means it’s time to turn to your greatest and often most underutilized asset—your workforce. This workshop will teach you how to turn your employees into advocates who can help you build brand awareness, strengthen talent acquisition efforts and drive business goals. You’ll also get an inside look at how U.S. Bank leads a successful brand advocacy program with more than 2,000 participating employees.

After this session, you’ll be able to:

  • Create an employee advocacy program
  • Expand social media post reach by using employees as advocates
  • Drive incremental brand awareness and website clicks
  • Sell employee advocacy to your internal stakeholders—including top-level executives
  • Transform your culture to embrace social media (even in a regulated industry)
  • Attract top industry talent to work for your organization
Vice president, social media and brand marketing
U.S. Bank
Read bio
Carlos Gil
Affiliate consultant
Ragan Consulting Group
Read bio
10:45 a.m.–12:45 p.m.
Change management for communicators

The rate of change today is faster and more intense than at any time in recent memory. We can’t escape this phenomenon, but as communicators we’re expected to be the hero and pull employees through the constant churn of business disruption. What if you really could be the hero? That’s the question we asked, and the answer is this workshop, where you’ll get a viable internal communications plan that will allow you to be the leader your organization needs to succeed during constant change.

You'll also hear a case study about Microsoft's journey to transform their culture--and what they learned in the process.

You’ll learn how to:

  • Break down and address the pain points that are preventing your organization from thriving in an era of constant business disruption
  • Create teachable moments for leaders, managers and teams to let everyone learn from mistakes and help your organization thrive
  • Help employees embrace (yes, embrace) setbacks and even failures using a new narrative style of transparency
  • Adopt the model of "systems, symbols, behaviors and storytelling" to drive lasting change
  • Take employees through three different phases of culture change--awareness, adoption and advocacy
  • Future-proof your culture and communications by proactively adapting to digital transformation
Senior director, executive communications
Microsoft
Read bio
Affiliate consultant
Ragan Consulting Group
Read bio
Main Conference
Nov. 19
2:30–3:15 p.m.
Opening keynote
Understand and meet the changing needs of a multigenerational workforce

With Generation Z entering the workforce, millennial preferences shifting, and the needs of older employees evolving, it’s clear that one size does not fit all when it comes to internal communications. How can you engage multiple generations with different priorities while keeping your culture consistent? Join Spencer Sutherland from CHG Healthcare and discover how you can create a workplace that attracts, engages and retains employees of all ages and life stages.

You’ll learn how to:

  • Collect feedback that helps you better understand the needs of different age groups
  • Strengthen your employer brand to capture the attention of Gen Z job seekers
  • Adapt content for different audiences and platforms without sacrificing your brand voice
  • Communicate your culture and values to each generation by speaking its language

 

Director of Public Relations
CHG Healthcare
Read bio
3:20–4 p.m.
PANEL
Expand your understanding of diversity to build a more inclusive workplace

A strong commitment to fostering diversity and inclusion is crucial for any organization hoping to attract top talent in 2019. Yet many organizations do only the bare minimum. In this panel you’ll discover how communicators at top workplaces go above and beyond to give employees of all backgrounds a voice.

You’ll learn how to:

  • Make the business case for strengthening diversity programs
  • Identify areas of your current culture that could be hindering inclusion
  • Develop a deeper understanding of the needs of marginalized groups
  • Use feedback and recognition programs to highlight employees of all demographics
Senior inclusion & diversity leader
FedEx
Read bio
Affiliate consultant
Ragan Consulting Group
Read bio
4–4:10 p.m.
Lightning Talk
Measurement that matters: Analytics lessons from 465 million emails

Advanced email measurement can provide insights far beyond open rates. For proof, look no further than PoliteMail’s recent analysis of anonymous data from millions of Outlook users. From this data, PoliteMail will provide insights on which email strategies work—and which don’t. In this 10-minute lightning talk, you will learn how email measurement can transform your internal email strategy and improve your internal communications overall.

You’ll learn:

  • What really makes an email more likely to be opened
  • How much content people actually read—and how to optimize yours
  • How to modify distribution size and timing to boost email engagement
  • Easy techniques to skyrocket your email click-through rates
  • More effective ways to measure email results at your own organization
  • How to apply these findings to improve your overall internal communication strategy
Account executive
PoliteMail Software
Read bio
4:15–4:30 p.m.
SPEED SESSION
The do’s and don’ts of motivating employees

Whether you’re trying to get employees on board with a new policy or just increase productivity, this session will give you the scoop on what works and what doesn’t when it comes to inspiring your workforce.

Director of employee engagement and internal communications
Acelity
Read bio
4:30–5:15 p.m.
CASE STUDY
An inside look at Rackspace’s award-winning culture and workplace

Since Day One, Rackspace has brought their core beliefs fully into their culture and communications. During this session, you’ll discover how this commitment to a value-driven culture has helped Rackspace become one of the top workplaces in the country.

You’ll learn how they:

  • Earn the trust of employees through open and honest dialogue
  • Run an onboarding process that helps new hires embrace their culture and values from Day One
  • Use videos and live events to reinforce their culture in a fun way
  • Boost collaboration by encouraging employees to communicate more openly
5:30–7:30 p.m.
Cocktail Reception
Nov. 20
8:30–8:35 a.m.
Opening remarks
8:35–9:20 a.m.
MORNING KEYNOTE
Trust at work: The new employer/employee contract

As trust in media, government and other institutions erodes, people are turning in a different direction toward a place they stand a better chance of having some influence: their relationship with their employer. Discover the surprising statistics found in this year’s Edelman Trust Barometer and join Cydney Roach in a dialogue about the new employer mandate.

You’ll learn:

  • Why strong leadership communication is crucial to culture—and how executives can better connect with employees
  • How to earn the trust of employees by taking a stance on contentious social issues like the #metoo movement
  • Unexpected changes in what job seekers are looking for in potential employers
  • How top organizations are responding to new employee sentiments
Executive vice president, practice lead, employee experience
Edelman
Read bio
9:25–10:05 a.m.
Panel
New ways to engage remote and deskless workers and connect them to your organization’s culture

Engaging employees is challenging enough when they’re all under one roof. How can you ensure that workers who are dispersed globally or aren’t at a computer still get key messages and feel included in your culture? During this panel, you’ll hear how top workplaces are using new technology and new strategies to engage a remote workforce and bring their culture to all employees.

Learn how to:

  • Invest in the right mobile platform for your organization
  • Capture your culture through visual communications that reach all employees
  • Give remote and behind-the-scenes employees the spotlight they deserve through creative storytelling
  • Understand which channels are effective for different employee groups
Senior manager, corporate communications
H-E-B
Read bio
No Headshot
Talent services leader
Deloitte
Read bio
10:55–11:35 a.m.
Turn internal events into your most valuable culture and engagement tool

At their worst, town halls and internal meetings can be met with boredom and passivity from employees. But when approached strategically, they can be important drivers of employee engagement, workplace change and culture—and you don’t need a huge team or budget to achieve this. During this session, you’ll discover how to plan and execute more exciting internal events that bring employees together and inspire them to reach business goals.

You’ll learn how to:

  • Gain a deeper understanding of what employees and executives want from town halls
  • Use internal activations to help with enterprise change management
  • Bring together the right internal stakeholders to ensure a successful event
  • Adopt more engaging, interactive formats that give employees a platform and voice
  • Ensure your culture and communications objectives are reinforced at every event
Director of employee engagement and internal communications
Acelity
Read bio
11:35 a.m.–11:50 a.m.
SPEED SESSION
Making the list: Secrets to becoming an award-winning workplace

Earning a spot on a list of top workplaces is a surefire way to attract top industry talent—but how do you get your name in the mix? Learn what to keep in mind from the company that was named Great Place to Work’s No. 1 workplace for millennials in 2019—Ultimate Software.

No Headshot
Senior director of employee communications and engagement
Ultimate Software
Read bio
11:50 a.m.–1:15 p.m.
Lunch and office tours
1:15–1:45 p.m.
Proving value: How to gain stakeholder buy-in for smarter internal communications

At Encompass Health, communicating with employees is about more than clogging inboxes with information “everyone needs to know.” It requires a thoughtful approach aimed at changing employee behaviors and sparking action across the company. Not all department leaders initially saw it that way, though. In this session, the associate director of internal communications and engagement at Encompass Health will share how she gained buy-in from the top down for a new, multichannel employee communications strategy—continually demonstrating value along the way. She’ll share best practices and key learnings, including:

  • How to build bridges across departments as a strategic partner (instead of an order-taker)
  • Creating mobile-first communications that inspire productivity, performance and community
  • Strategies for measuring impact and proving value to top leadership
  • Ideas for delivering corporate messages while giving local teams a voice
  • Examples of turning everyday actions into engaging, gamified activities
Associate director of internal communications & engagement
Encompass Health
Read bio
1:50–2:30 p.m.
FIRESIDE CHAT
Turn dry, complex internal topics into fun, creative content for employees

It’s a challenge faced by every internal communicator: You have to keep employees updated about policies, regulations and day-to-day operations—but how do you get them to care about this less than fascinating stuff? Discover how Molly Seltzer finds innovative ways to get employees engaged with important topics like privacy and regulations.

Learn how to:

  • Find the right internal champions to help you spread your message
  • Use video and multimedia in fun, fresh ways that employees won’t ignore
  • Help employees understand the context and importance of policies that may seem arbitrary
  • Tell stories that break through to even the most jaded or distrustful audiences
Program manager and communications lead for privacy and data protection office
Google
Read bio
3:05–3:25 p.m.
Networking break
4:10–4:15 p.m.
Closing announcements
4:15–5 p.m.
A tale of two functions: How communications and HR will co-create the workplace culture of the future

The nature of work has undergone a massive transformation in the past decade—and more change is on the horizon. Organizations that want to succeed must be prepared to respond to shifting employee preferences and industry trends. That requires a partnership between internal communications and human resources.

During this session, you’ll discover:

  • Why culture is becoming even more crucial to talent recruitment and retention
  • How to break down silos between your communications and HR teams
  • Emerging tools and technologies that will transform employee engagement
  • Why investing in the success of employees is crucial to maintaining culture and engagement
Vice president, editor in chief
Human Capital Media
Read bio
Webcast
Nov. 19
2:30–3:15 p.m. Central time
Opening keynote
Understand and meet the changing needs of a multigenerational workforce

With Generation Z entering the workforce, millennial preferences shifting, and the needs of older employees evolving, it’s clear that one size does not fit all when it comes to internal communications. How can you engage multiple generations with different priorities while keeping your culture consistent? Join Spencer Sutherland from CHG Healthcare and discover how you can create a workplace that attracts, engages and retains employees of all ages and life stages.

You’ll learn how to:

  • Collect feedback that helps you better understand the needs of different age groups
  • Strengthen your employer brand to capture the attention of Gen Z job seekers
  • Adapt content for different audiences and platforms without sacrificing your brand voice
  • Communicate your culture and values to each generation by speaking its language

 

Director of Public Relations
CHG Healthcare
Read bio
3:20–4 p.m. Central time
PANEL
Expand your understanding of diversity to build a more inclusive workplace

A strong commitment to fostering diversity and inclusion is crucial for any organization hoping to attract top talent in 2019. Yet many organizations do only the bare minimum. In this panel you’ll discover how communicators at top workplaces go above and beyond to give employees of all backgrounds a voice.

You’ll learn how to:

  • Make the business case for strengthening diversity programs
  • Identify areas of your current culture that could be hindering inclusion
  • Develop a deeper understanding of the needs of marginalized groups
  • Use feedback and recognition programs to highlight employees of all demographics
Senior inclusion & diversity leader
FedEx
Read bio
Affiliate consultant
Ragan Consulting Group
Read bio
4–4:10 p.m. Central time
Lightning Talk
Measurement that matters: Analytics lessons from 465 million emails

Advanced email measurement can provide insights far beyond open rates. For proof, look no further than PoliteMail’s recent analysis of anonymous data from millions of Outlook users. From this data, PoliteMail will provide insights on which email strategies work—and which don’t. In this 10-minute lightning talk, you will learn how email measurement can transform your internal email strategy and improve your internal communications overall.

You’ll learn:

  • What really makes an email more likely to be opened
  • How much content people actually read—and how to optimize yours
  • How to modify distribution size and timing to boost email engagement
  • Easy techniques to skyrocket your email click-through rates
  • More effective ways to measure email results at your own organization
  • How to apply these findings to improve your overall internal communication strategy
Account executive
PoliteMail Software
Read bio
4:15–4:30 p.m. Central time
SPEED SESSION
The do’s and don’ts of motivating employees

Whether you’re trying to get employees on board with a new policy or just increase productivity, this session will give you the scoop on what works and what doesn’t when it comes to inspiring your workforce.

Director of employee engagement and internal communications
Acelity
Read bio
4:30–5:15 p.m. Central time
CASE STUDY
An inside look at Rackspace’s award-winning culture and workplace

Since Day One, Rackspace has brought their core beliefs fully into their culture and communications. During this session, you’ll discover how this commitment to a value-driven culture has helped Rackspace become one of the top workplaces in the country.

You’ll learn how they:

  • Earn the trust of employees through open and honest dialogue
  • Run an onboarding process that helps new hires embrace their culture and values from Day One
  • Use videos and live events to reinforce their culture in a fun way
  • Boost collaboration by encouraging employees to communicate more openly
Nov. 20
8:30–8:35 a.m. Central time
Opening remarks
8:35–9:20 a.m. Central time
MORNING KEYNOTE
Trust at work: The new employer/employee contract

As trust in media, government and other institutions erodes, people are turning in a different direction toward a place they stand a better chance of having some influence: their relationship with their employer. Discover the surprising statistics found in this year’s Edelman Trust Barometer and join Cydney Roach in a dialogue about the new employer mandate.

You’ll learn:

  • Why strong leadership communication is crucial to culture—and how executives can better connect with employees
  • How to earn the trust of employees by taking a stance on contentious social issues like the #metoo movement
  • Unexpected changes in what job seekers are looking for in potential employers
  • How top organizations are responding to new employee sentiments
Executive vice president, practice lead, employee experience
Edelman
Read bio
9:25–10:05 a.m. Central time
Panel
New ways to engage remote and deskless workers and connect them to your organization’s culture

Engaging employees is challenging enough when they’re all under one roof. How can you ensure that workers who are dispersed globally or aren’t at a computer still get key messages and feel included in your culture? During this panel, you’ll hear how top workplaces are using new technology and new strategies to engage a remote workforce and bring their culture to all employees.

Learn how to:

  • Invest in the right mobile platform for your organization
  • Capture your culture through visual communications that reach all employees
  • Give remote and behind-the-scenes employees the spotlight they deserve through creative storytelling
  • Understand which channels are effective for different employee groups
Senior manager, corporate communications
H-E-B
Read bio
No Headshot
Talent services leader
Deloitte
Read bio
10:55–11:35 a.m. Central time
Turn internal events into your most valuable culture and engagement tool

At their worst, town halls and internal meetings can be met with boredom and passivity from employees. But when approached strategically, they can be important drivers of employee engagement, workplace change and culture—and you don’t need a huge team or budget to achieve this. During this session, you’ll discover how to plan and execute more exciting internal events that bring employees together and inspire them to reach business goals.

You’ll learn how to:

  • Gain a deeper understanding of what employees and executives want from town halls
  • Use internal activations to help with enterprise change management
  • Bring together the right internal stakeholders to ensure a successful event
  • Adopt more engaging, interactive formats that give employees a platform and voice
  • Ensure your culture and communications objectives are reinforced at every event
Director of employee engagement and internal communications
Acelity
Read bio
11:35 a.m.–11:50 a.m. Central time
SPEED SESSION
Making the list: Secrets to becoming an award-winning workplace

Earning a spot on a list of top workplaces is a surefire way to attract top industry talent—but how do you get your name in the mix? Learn what to keep in mind from the company that was named Great Place to Work’s No. 1 workplace for millennials in 2019—Ultimate Software.

No Headshot
Senior director of employee communications and engagement
Ultimate Software
Read bio
1:15–1:45 p.m. Central time
Proving value: How to gain stakeholder buy-in for smarter internal communications

At Encompass Health, communicating with employees is about more than clogging inboxes with information “everyone needs to know.” It requires a thoughtful approach aimed at changing employee behaviors and sparking action across the company. Not all department leaders initially saw it that way, though. In this session, the associate director of internal communications and engagement at Encompass Health will share how she gained buy-in from the top down for a new, multichannel employee communications strategy—continually demonstrating value along the way. She’ll share best practices and key learnings, including:

  • How to build bridges across departments as a strategic partner (instead of an order-taker)
  • Creating mobile-first communications that inspire productivity, performance and community
  • Strategies for measuring impact and proving value to top leadership
  • Ideas for delivering corporate messages while giving local teams a voice
  • Examples of turning everyday actions into engaging, gamified activities
Associate director of internal communications & engagement
Encompass Health
Read bio
1:50–2:30 p.m. Central time
FIRESIDE CHAT
Turn dry, complex internal topics into fun, creative content for employees

It’s a challenge faced by every internal communicator: You have to keep employees updated about policies, regulations and day-to-day operations—but how do you get them to care about this less than fascinating stuff? Discover how Molly Seltzer finds innovative ways to get employees engaged with important topics like privacy and regulations.

Learn how to:

  • Find the right internal champions to help you spread your message
  • Use video and multimedia in fun, fresh ways that employees won’t ignore
  • Help employees understand the context and importance of policies that may seem arbitrary
  • Tell stories that break through to even the most jaded or distrustful audiences
Program manager and communications lead for privacy and data protection office
Google
Read bio
4:10–4:15 p.m. Central time
Closing announcements
4:15–5 p.m. Central time
A tale of two functions: How communications and HR will co-create the workplace culture of the future

The nature of work has undergone a massive transformation in the past decade—and more change is on the horizon. Organizations that want to succeed must be prepared to respond to shifting employee preferences and industry trends. That requires a partnership between internal communications and human resources.

During this session, you’ll discover:

  • Why culture is becoming even more crucial to talent recruitment and retention
  • How to break down silos between your communications and HR teams
  • Emerging tools and technologies that will transform employee engagement
  • Why investing in the success of employees is crucial to maintaining culture and engagement
Vice president, editor in chief
Human Capital Media
Read bio

SPEAKERS
Affiliate consultant
Ragan Consulting Group
Read bio
Senior director, executive communications
Microsoft
Read bio
No Headshot
Senior director of employee communications and engagement
Ultimate Software
Read bio
Carlos Gil
Affiliate consultant
Ragan Consulting Group
Read bio
Associate director of internal communications & engagement
Encompass Health
Read bio
Director of employee engagement and internal communications
Acelity
Read bio
Senior manager, corporate communications
H-E-B
Read bio
Account executive
PoliteMail Software
Read bio
Vice president, editor in chief
Human Capital Media
Read bio
Senior inclusion & diversity leader
FedEx
Read bio
Executive vice president, practice lead, employee experience
Edelman
Read bio
No Headshot
Talent services leader
Deloitte
Read bio
Program manager and communications lead for privacy and data protection office
Google
Read bio
Director of Public Relations
CHG Healthcare
Read bio
Vice president, social media and brand marketing
U.S. Bank
Read bio

REGISTER NOW

Ragan event attendees include:

WHO SHOULD ATTEND?

Join us if you work in:

Internal communications • Human resources • Corporate communications • Employee engagement • Diversity and inclusion • Talent recruitment • Employer branding • Corporate culture

REGISTER NOW

LOCATION
San Antonio, Texas

Conference Venue:

Rackspace
1 Fanatical Pl
San Antonio, TX 78218

Suggested Hotels:

Downtown San Antonio Riverwalk

Hyatt Regency San Antonio Riverwalk
123 Losoya Street, San Antonio, TX 78205

The Westin Riverwalk, San Antonio
420 W. Market Street, San Antonio, TX 78205

Near San Antonio Airport

Courtyard San Antonio Airport
8615 Broadway Street, San Antonio, TX 78217

Hilton Garden Inn San Antonio Airport South
8505 Broadway Street, San Antonio, TX 78217

Near Rackspace

Holiday Inn Express & Suite San Antonio North
8204 North I-35, Windcrest, TX 78239

Drury Inn & Suite San Antonio Northeast
4900 Crestwind Dr., San Antonio, TX 78239

NEED TO CONVINCE THE BOSS?

Here are a few excellent takeaways you’ll bring back:

  • How to improve culture and retention by building a partnership between internal communications and human resources
  • Strategies to keep remote and global employees engaged with your business mission
  • Innovations you should be familiar with to maintain an engaged workforce in the coming years
  • How to recruit talented and diverse employees with a stronger employer brand
  • Improve productivity and innovation through stronger employee development programs

REGISTER NOW

Thank you to our current sponsors and partners

Join us as an event sponsor and meet your target audience, showcase your products, present thought leadership, generate leads and boost your brand.

Here are a few examples of opportunities we offer:

Can’t attend in person? Sign up for our live webcast!
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