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The User-Powered Intranet: How Employee Insights Boost Engagement

Thursday, October 27, 2022 • 1-2 p.m. ET

A common challenge facing any communicator, or digital workplace program owner, is measuring impact and value. The easy path is often measuring active members, pageviews or click-throughs — but these insights only measure transactional metrics. You want to know what employees think, what content is delivering value or how to improve the experience to meet employee expectations.

On Oct. 27, join us for this FREE webinar to learn how McGraw Hill used employee insights to relaunch its user-powered intranet, Spark, to boost global engagement and deliver on its vision to connect, engage and inform their employees. They will also share how they continued to use insights for continuous improvements and to optimize the employee experience. Attendees will learn the role insights like analytics, surveys, focus groups and tech-stack analysis can play in determining program scope, defining a program MVP and iterating on the program roadmap to deliver incremental improvements that meet employee needs.

You’ll hear about the three-step approach McGraw Hill took to:

  1. Level Set: Discover the insights they need
  2. Inform Site Design: Use the insights to shape the relaunch
  3. Optimize the Experience: Use insights to act and inform their roadmap

Don't miss this unique opportunity!

Top reasons to attend this webinar

  • It’s FREE.
  • You’ll receive all the slides and handouts.
  • You’ll get access for you and your entire team to watch.
  • You’ll have access to the recording for 12 months.


Catherine McManus

VP, Marketing and CommunicationsMcGraw Hill

Catherine McManus is an award-winning brand marketing and communications professional with a proven track record for developing breakthrough content marketing programs, public relations campaigns and partnerships to generate awareness and drive consideration for major consumer brands.

Amelia Myers

Digital Workplace Strategy ConsultantLumApps

Amelia Myers has spent her career in the digital industry, specializing in User Experience (UX) & Digital Analytics. She combines data and user research to help businesses understand how their platforms are performing overall in terms of engagement and user experience, and to uncover insights that drive action, support design decisions and inform ongoing strategy.


Jon Minnick

Conference Producer/WriterRagan Communications and PR Daily

Jon Minnick is a conference and events producer at Ragan Communications. He develops and oversees critical in-person and virtual conference programming, webinars and workshops for Ragan's vast audience of internal and external communicators, wellness professionals and human resources specialists. With nearly 20 years of experience in B2B media, he has consistently taken on the industry's new challenges to grow brands, successfully ensuring their long-term strength and profitability.



ABOUT LumApps:

LumApps aligns the modern enterprise workforce through better communication, engagement, organization and work. The company’s leading intranet and employee experience platform intelligently connect people, information and applications to deepen business relationships and grow institutional knowledge and productivity. Available across devices and languages, LumApps is an open, multi-tenant platform built for enterprise scale and flexibility. LumApps is counted on by over 4 million users spanning the world’s top enterprises, from Airbus to Zendesk.

McGraw Hill

ABOUT McGraw Hill:

McGraw Hill is a leading global education company that partners with millions of educators, learners and professionals around the world. Recognizing its clients’ diverse needs, McGraw Hill builds trusted content, flexible tools and powerful digital platforms to help clients achieve success on their own terms. Through its commitment to equity, accessibility and inclusion, the company fosters a culture of belonging that respects and reflects the diversity of the communities, learners and educators they serve. McGraw Hill has over 40 offices across North America, Asia, Australia, Europe, the Middle East and South America, and makes its learning solutions for PreK-12, higher education, professionals and others available in more than 80 languages. Visit them at mheducation.com.


You should attend this FREE webinar if you spend at least a quarter of your time in any of these areas:

Executive Communications • Employee Communications • Strategic Communications • Corporate Culture • Internal Communications • Employee Engagement • HR Communications


For questions, please contact customer service at


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