RAGAN TRAINING WEBCAST

Video Storytelling in a Time of Crisis

How video can propel your brand during a crisis

Tuesday, April 7, 2020
2–3:00 p.m. Eastern time

COVID-19 is the crisis of a generation. This pandemic has forced a digital strategy shift and at the center of that focus should be video. But not everyone is leveraging video to its fullest potential. As a communicator, how do you deliver high quality, compelling video content? How do you define the emotional core of your story? Where do you start?

Gather your team and join this can’t-miss Ragan Training webcast as Chad Carter, regional communications director at the American Red Cross, talks about harnessing the power of video storytelling in a time of crisis.

Ragan Training webcasts are pre-recorded content comprised of the best sessions from previous live and virtual events.

You’ll discover:

  • How to identify and promote the emotional core of your story, during a time of crisis
  • Storytelling best practices that inspire audiences to take action
  • Tips to elicit the most compelling answers from video subjects
  • A step-by-step guide to shooting quality videos using just a smartphone
  • New ways to capture your mission and vision in a compelling visual narrative

Don't miss this unique opportunity.

Price: $349     Insider Price: $249
AGENDA

April 7, 2020

2–3:00 p.m. Eastern time

Harness the power of video storytelling by finding the perfect narrative in a time of crisis

With limited budgets and expertise, communicators have to rely on their storytelling mastery to engage and inspire, especially in a time of crisis. Join to discover how it’s done—starting with identifying the hook to motivate audiences and using limited resources to create incredible video stories that move stakeholders to action and safeguard your brands reputation.

You’ll learn:

  • How to identify and promote the emotional core of your story, during a time of crisis
  • Storytelling best practices that inspire audiences to take action
  • Tips to elicit the most compelling answers from video subjects
  • A step-by-step guide to shooting quality videos using just a smartphone
  • New ways to capture your mission and vision in a compelling visual narrative

REGISTER NOW

PRESENTER

Regional communications director
American Red Cross
Read bio

Top reasons to attend this webcast:

  • You’ll hear from the nation’s top crisis communications and video storytelling expert.
  • You’ll receive all presentations and handouts.
  • You’ll get access to an on-demand recording of the event for six months.
  • You’re guaranteed extensive, how-to instruction that you can use immediately.
  • You can attend this immersive session without leaving your desk.

WHO SHOULD ATTEND?

You should attend if you spend at least a quarter of your time in any of these area:

Brand journalism • Video Production • Crisis communications • Executive communication • Public relations • Social media • Storytelling • Writing and editing

For questions, please contact customer service at

CService@Ragan.com or by calling 800-878-5331.

Please visit our FAQ

FAQ

Cancellation Policy: Fees are non-refundable. Substitutions will be accepted up to 7 days prior to the event for another virtual event of equal value.

PRESENTED BY:

Ragan Training