WEBINAR:

Video Strategies & Tactics to Boost Social Media Engagement

Wednesday, Feb. 10, 2021
1-2:30 p.m. ET

Ragan's Feb. 10 Webinar on video communications will deliver everything a communicator needs to know about TikTok, YouTube, Instagram, LinkedIn and beyond. #Don'tMissThisOne!

As more stakeholders turn to video for information and entertainment, communicators who aren't taking advantage of this popular content format are missing out on opportunities to better reach and connect with existing and new audiences.

Join Ragan and your peers on Feb. 10 for this must-attend webinar on Video Strategies & Tactics to Boost Social Media Engagement. Packed with actionable lessons and tips, this webinar will give you fresh ideas for channeling your storytelling efforts through video storytelling.

From TikTok to Instagram to YouTube, you'll learn ways to create snackable, short-form videos in alignment with social media platforms and their demos — and without the need for big budgets or resources.

No matter how strapped your resources are or how "unsexy" your organization is online, this Webinar will serve as your crash course on video best practices.

You don't want to miss this chance to learn from communicators mastering the art of video—or the insights you'll take with you to use immediately to better stand out from the competition and noise online.

You'll learn:

  • Takeaways for establishing and growing a branded presence across TikTok, Instagram and more
  • Ideas for capturing both attention and engagement when your organization isn't partnered with a celebrity or considered "sexy"
  • Tips, tools and hacks to creating timely and inclusive video content that can be repurposed across campaigns, departments and social media platforms
  • How to ignore the "shiny object syndrome" and focus on steady growth through consistent content and engagement strategies
  • Ways to translate information and messaging into video—and important considerations (such as subtitles)
  • Why creativity is crucial for creating social media content—and ideas for innovating with little or no budget
  • How to harness TikTok for social listening, brand awareness and engagement
  • A video shoot list—including scrappy and resourceful ways to use just your smartphone
  • How to tell your story through video (without resorting to the corporate talking head)
  • Must-know insights from video content's growth—especially as consumer behaviors change
BONUS
You'll also receive:
  • Video Shoot Tools and Hacks Tip Sheet
  • Hootsuite's Guide to YouTube Marketing in 2020
  • Lemonlight's Video Marketing Strategy Guide
  • Single Grain's Pre-Production Guide to Creating Successful Video Content
  • WordStream's Go-To Social Media Video Marketing Cheat Sheet

Don't miss this unique opportunity!
AGENDA
Participate in this webinar for actionable insights and takeaways on creating and distributing videos across social media platforms, along with secrets to making video content snackable and engaging.
Track 1
1-1:10 p.m. ET
Trends in Social Media & Video

We'll open our event with a few eye-opening insights and data on social media, video and the role of the communicator and marketer.

Manager, Strategic Programming
Ragan Communications
Read bio
1:10-1:40 p.m. ET
The Rise of Video Content: Secrets to Grab Attention Across Social Media Platforms

As more audiences look for brands to show, not just tell them information and stories, video is an important trend that organizations can no longer ignore. Learn why video is so paramount to successful social media content and engagement strategies—and how you can jump in using YouTube, Instagram, Twitter and more.

Anthony Quintano, Manager of Visual Storytelling for TD Bank, will reveal best practices to punching up your storytelling efforts using video, along with ways to gain buy-in, tie your efforts to business goals, and craft videos that resonate without large production resources or teams.

You'll learn:

  • Must-know insights from video content's growth—especially as consumer behaviors change
  • Tips, tools and hacks to creating timely and inclusive video content that can be repurposed across campaigns, departments and social media platforms
  • A video shoot list—including scrappy and resourceful ways to use just your smartphone
  • How to tell your story through video (without resorting to the corporate talking head)
Anthony Quintano
Manager, Visual Storytelling
TD Bank
Read bio
1:40-2 p.m. ET
Expand Your Reach with Video: How to Spread Information and Make a Splash on TikTok

Today's audiences are looking for new experiences and seeking information in different ways than before, meaning communicators must shake up their strategies to truly reach them. Especially for younger audiences, platforms like TikTok can offer huge opportunities to bolster your image and spread information, but you must actively engage and innovate. Jonathan Tolbert, Director of Digital Marketing for the City of Columbus, will share the government's success on the social platform in the face of the COVID-19 crisis, along with how they're using the platform to raise both awareness and action for the city's many functions and efforts.

You'll learn:

  • Ways you can jump on the TikTok trend and take risks to better connect with younger and digital-first audiences—and establish authority within your organization
  • Why creativity is crucial for creating social media content—and ideas for innovating with little or no budget
  • How to ignore the "shiny object syndrome" and focus on steady growth through consistent content and engagement strategies
  • How to harness TikTok for social listening, brand awareness and engagement
Jonathan Tolbert
Director, Digital Marketing
City of Columbus
Read bio
2-2:30 p.m. ET
Embracing Short-Form Video Content: Ways to Make Your Message Snackable

With so much content available to audiences across social media platforms, people have more control than ever over the videos they watch, series and films they stream, and information or campaigns they listen to. With attention being the new online currency, communicators must find ways to quickly relay important information and key messages—across social media platforms and content formats. In this session, you'll learn ways to create snackable, short-form videos for TikTok, Instagram and other social media platforms—without massive budgets or resources.

You'll learn:

  • Takeaways for establishing and growing a branded presence across TikTok, Instagram and more
  • Ways to translate information and messaging into video—and important considerations (such as subtitles)
  • How to approach short-form video creation—and ways to repurpose the content across your digital properties and profiles
  • Ideas for capturing both attention and engagement when your organization isn't partnered with a celebrity or considered "sexy"
PRICING
Join us for Video Strategies & Tactics to Boost Social Media Engagement
 Rates
Registration $349
Ragan Insider Registration $299
Nonprofit Registration $275

WHO SHOULD ATTEND?

You should attend if you spend at least a quarter of your time in any of these areas:

Social Media • Content Marketing • Digital Marketing • Brand Storytelling • Community Management • Strategic Communications • Branding • Online Engagement

REGISTER NOW

For questions, please contact customer service at

CService@Ragan.com or by calling 800-878-5331.

Webinar FAQ

How do I access the webinar?

  • The access link will be sent to the email used to register for the event, the day of the event.
  • If you order by phone, the registration link will be sent via email from your customer service representative.

What should I do if I haven't received an order confirmation or registration link yet?

  • The access link will be sent to the email used when signing up for the event, the day of the event.
  • Check your SPAM or Junk mail folder, occasionally the email can be mistaken as SPAM.
  • Make sure you are checking the email account you provided during registration.
  • Contact Ragan customer service at 800.878.5331 or cservice@ragan.com.

When should I log in?

  • When you click the access link to join the event, you will be placed in a virtual waiting room. The moderator of the event will start promptly on time and every registrant that is in the virtual waiting room will be automatically ushered into the event

Who do I contact if I have trouble accessing the webinar?

What if I can't make the scheduled date and time?

  • Fees are non-refundable. Substitutions will be accepted up to 7 days prior to the event for another virtual event of equal value.

When will I get my on-demand recording of the webinar?

  • Access to the on-demand recording will be sent 3-5 business days after the event date and will be available for 12 months after the event date.

Who will bill me?

  • Lawrence Ragan Communications, Inc.

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