Virtual Summit: Create and Sustain Best Practices for YouTube Success

How to start and grow a profitable YouTube channel

Friday, Oct. 5, 2018
Noon-3:30 p.m. Central time


Presented by:    PR Daily's PRUniversity    PRSA    NSPRA: National School Public Relations Association

Have you been thinking about creating a YouTube channel but don't know where to begin? Have you launched one without much success and want key tips on gaining subscribers with interesting and engaging content? Join this three-session virtual summit and learn everything you need to know about starting and sustaining a successful YouTube channel.

What you'll learn:

  • What is essential content, and why it's the internet's best content business model
  • Understanding audience intent: Why YouTube video, Facebook video, search result video and website video are radically different
  • How you don't need a huge budget, but you do need the right talent
  • Everything there is to know about getting started with livestreaming that looks professional
  • How to communicate brand values on video without sacrificing authenticity

Don't miss this unique opportunity!

Price: $445      Insider Price: $345

Join this virtual summit and learn the essential skills to creating and sustaining a successful YouTube Channel.




Shea Jennings

Communications associateMayo Clinic

Shea Jennings is a communications associate at Mayo Clinic. She manages Mayo Clinic's YouTube channel and provides strategic leadership and consultation across the enterprise to position Mayo Clinic as a leader in video content on social media. She also supports the Mayo Clinic Department of Medicine's continuous professional development courses, using social media and digital tools to promote additional attendance for courses and improve course experience and participant engagement.

Owen Video

YouTube marketing consultantVideospot

Owen Video is a marketing consultant at YouTube. He has made more than 1,000 videos for the web and has a YouTube channel with 40k subscribers and more than 2.2 million minutes of watch time. Having recently defeated cancer in the same year he doubled his business, Video is uniquely qualified to show you the pathway for making money with online video no matter what stage of business you're in.

Matt Silverman

Director of videoThe Daily Dot

Matt Silverman is director of video at The Daily Dot, a publisher covering internet culture. Through the virality of Facebook video, his team is redefining how publishers and brands can monetize marketing efforts through social commerce video. He is also the producer of "2 Girls 1 Podcast," a popular weekly comedy show that explores fringe online communities. Silverman was formerly editorial director for Mashable, where he launched its video program in 2013, grew it to 30 million views and added 100,000 subscribers in one year. In 2016 Silverman created "Free Dad Videos," a comedic web series about parenting featuring his young children, which has reached more than 4 million viewers.


Top 5 reasons to attend this virtual summit

  • You'll hear from and interact with leading video experts
  • You'll receive all presentations and handouts
  • You'll get access to an on-demand recording of the entire event for six months
  • You're guaranteed hands-on, how-to instruction and techniques you can use immediately
  • You can attend this immersive summit without leaving your desk

Questions? Visit our FAQ

Virtual Summit FAQ