Writing Certificate Course
April 16, 23, & 30 1-3 p.m. ET
Three consecutive modules
Register for this dynamic three-part certificate series to refine core writing competencies, unlock critical AI editing skills, and become a faster, more creative and persuasive writer.
The most fundamental skill a communicator can possess is writing. It's the tool we use to craft narratives, shape perceptions, and build bridges between brands and audiences. Whether you're penning a press release, drafting a crisis statement, or composing a LinkedIn post, your ability to wield words with precision and impact can make or break your career. Simply put, exceptional writing skills are not just an asset, they are essential.
In this three-part online course, expert instructors will help you polish your writing skills and prepare you for the next stage of your writing journey. You'll learn how to tailor your writing for different platforms and audiences – and make it more compelling and persuasive. Plus, we'll share a framework for AI-assisted editing, giving you the critical tools you need to polish your work while maintaining your unique voice. Get ready to elevate your writing from good to great.
You’ll learn how to:
- Articulate authentic and resonant messages in times of change and crisis.
- Compose concise copy for newsletters, blog posts, thought leadership and more.
- Develop a unique voice and storytelling skills.
- Engage and inspire audiences through top-notch messaging.
- Boost confidence and level up your career.
CURRICULUM
Hone your writing skills in just a few short weeks. You’ll receive assignments, a certificate of completion and a writing style guide you can tailor to your organization.
BONUS MATERIALS
- The inclusive language checklist
- Clear and Concise Technical Writing Guide
- Checklist: Apps and tools to help writers
PRESENTERS
Top 8 skills you’ll master:
- Persuasive Writing: How to craft messaging that resonates with readers and inspires action.
- Write Like a Journalist: Powerful techniques for crafting credible, yet compelling headlines, subject lines, teasers and leads.
- Strategic Brevity: Tips to craft impactful short-form writing for a decreasing attention span world - without sacrificing substance.
- AI-Driven Creativity: How to masterfully use AI to help generate ideas and use it as a first draft.
- Multi-Platform Storytelling: Create content that seamlessly adapts across platforms - from LinkedIn thought pieces to TikTok scripts - without losing impact or message integrity.
- Manage Change through Communication: Strategies for creating, controlling, and adapting to change in organizations and groups, and how to deal with transformations through effective communication.
- Executive Voice Architecture: Craft authentic leadership narratives that cut through the noise and establish genuine thought leadership (beyond LinkedIn broetry).
- The Oops Checklist: The biggest grammatical, stylistic and strategic writing mistakes communicators make — and how to avoid them.
Top reasons to attend this virtual course
- You’ll learn from the nation’s top writing experts and instructors.
- You’ll receive a certificate of completion, plus all presentations and handouts.
- You’re guaranteed extensive, how-to instruction you can use immediately.
Secure your seat today for this exclusive writing course offered by Ragan and PR Daily, and become the writing expert you dream of being!
Regular Rate
$1995
Ragan Insider Member
$1895
Nonprofit/Gov
$1845
Group pricing for 3 or more is available when going through the registration process!
If you can’t attend one or more of the modules live, you will receive the on-demand versions to complete the course.
WHO ATTENDS
Communications and marketing professionals from these organizations have earned certificates:
WONDERING IF YOU SHOULD ATTEND?
Here’s what past attendees say about the Writing Certificate Course!