RAGAN'S

Writing Workshop

for Internal Communicators
Wednesday, September 28, 2022 • 1-4:30 p.m. ET • Virtual

Corporate Communications • Internal Communications • Executive Communications • HR Communications • Corporate Culture • Employee Engagement • Human Resources

Effective internal communication is essential to foster a productive work environment where employees feel they belong, but oftentimes the right messages can be difficult to communicate. This hands-on internal writing workshop will provide the strategies to write inclusive communications that break down barriers, thought leadership that aligns with the values of your organization and your workforce, short and sweet messages that engage employees and more.

Join us on Wednesday, Sept. 28, for Ragan’s Internal Writing Workshop, where you’ll learn:

  • How to craft thought leadership around topics that matter most to employees
  • Tips for writing short and sweet messages that land with internal audiences
  • Inclusive writing strategies that foster belonging
  • Strategies for writing and communicating about sensitive subjects

Bonus Takeaways:

  • A guide to multichannel communication for internal comms
  • Internal email communications benchmarks
  • Tip sheet for planning an effective internal comms strategy

Don't miss this unique opportunity!

AGENDA

1-1:05 p.m.
Welcome and Opening Remarks
1:05-1:35 p.m.
PANEL
How to leverage your voice and influence as a thought leader to engage employees

These days, your employees expect senior leadership to be thought leaders on important issues that matter not just to your own industry, but to society at large. In this session, we’ll examine some of the best strategies for designing and composing thought leadership strategies that resonate with employees, and external audiences alike.

You’ll learn:

  • Strategies for determining the right leader to speak to your workforce based on employee feedback
  • The right channels for the right message (how to determine the right internal channels to share your message on)
  • Tips for ghostwriting or editing that match your brand voice with your leader’s style of communicating
  • How to align your thought leadership topics with the issues most important to your employees and your business
Executive Communications Director
Procter & Gamble
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President & Chief Strategy Officer
Kaplow Communications
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VP, Communications
Auto Care Association
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1:35-2:05 p.m.
Customizing your message for the right employee audience

As an internal communicator, you’re constantly tasked with determining what message is appropriate for your employees — along with where and how to send it. In this session, we’ll explore how customizing messages to target employees can be more resonant than traditional ones.

You’ll learn:

  • The preferred length for different internal messages across channels, from email to intranet to messaging apps
  • Tips on writing for different employee personas and internal audiences
  • How to think about the cadence of your writing with respect to length, audience and channel
  • Strategies to follow up on messaging to make sure it gets through to employees
Director of Communications
Idaho National Laboratory
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2:05-2:20 p.m.
FIRESIDE CHAT
Mixternal Communications: A new era for employee communications

We need to have a heart-to-heart about what’s really going on with employee communications. Internal communications are often wordy, not targeted and frankly, just boring. Instead of strategically using channels, communicators are asked to blast the messages on every channel – after all, employee attention is tough to get. But are employees really that different from everyone else we want to engage? “Check the box” employee communications is out – “mixternal” messaging that meets employees where they are, seamlessly blending the right message with the right audience on the right channel is in. In this session, Ally Bunin, global head of internal communications at Russell Reynolds Associates, will share guidance around re-evaluating what it means to craft more impactful employee communications for a new era.

Global Head of Internal Communications
Russell Reynolds and Associates
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2:20-2:30 p.m.
Break
2:30-3 p.m.
Inclusive Writing Strategies that Foster Belonging

There’s no time like the present to start using inclusive language — it demonstrates a conscious effort to communicate with respect for, and acceptance of, people from different backgrounds. In this session, we’ll discuss how an inclusive approach to your writing strategy can not only result in better content but show employees that they belong.

You’ll learn:

  • How to write respectfully about people and their identities
  • Ways to give employees key opportunities to self-identify & tips for adjusting language based on how specific communities like to be identified
    • Leveraging tools like the Micropedia of Microaggressions
    • ERG guidebooks, ERG programming & content development
  • How proper nouns and an active voice will help keep people at the forefront of your language
  • Amplify your awareness and keep your finger on the cultural pulse
    • Follow various cultural leaders' accounts
    • Seek out educational cultural content (reading, films, podcasts)
VP, Head of Marketing
Lippe Taylor
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3-3:45 p.m.
Short and Sweet Employee Communications: Writing Fun, Creative Messages that Resonate

It’s no secret that employee communications are an important part of any organization - but writing messages that are both entertaining and informative can be a challenge. How do you make sure that your messages are both interesting and useful to your employees? In this interactive session, a trainer will test your skills on some of the tips and strategies you’ve learned.

You’ll learn:

  • Tips for adjusting the tone of your messaging to encourage conversation and interaction
  • Ways to cut jargon and business speak to write in a way that resonates with employees
  • How to create clear, concise messages that motivate and inspire your employees to take action
  • Strategies for writing messages that are both entertaining and informative, as well as ways to make your messages stand apart from the rest
Division Communications Manager
Caterpillar
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3:45-4:25 p.m.
PANEL
Writing about Sensitive Subjects

In today's world, you are constantly met with difficult news stories and topics that can be extremely emotionally charged for employees to process. When this happens, it is your job to craft compassionate messages that help our team members feel supported and understood. During this panel, we’ll discuss how to prioritize and write about sensitive subjects.

You’ll learn:

  • Tips for crafting compassionate messages around tragedies and sensitive topics in the news
  • Strategies for determining the right words and phrases to communicate about mergers, acquisitions and layoffs
  • How to write about brand crises in a way that makes employees feel supported
Vice President of Communications
Compass Group North America & Chartwells K12
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Senior Director of Internal Communications for Technology, Product, Experience
Comcast
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4:25 p.m.
Closing Remarks

MEET YOUR TRAINERS
Senior Director of Internal Communications for Technology, Product, Experience
Comcast
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VP, Communications
Auto Care Association
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Executive Communications Director
Procter & Gamble
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Global Head of Internal Communications
Russell Reynolds and Associates
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VP, Head of Marketing
Lippe Taylor
Read bio
Vice President of Communications
Compass Group North America & Chartwells K12
Read bio
President & Chief Strategy Officer
Kaplow Communications
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Director of Communications
Idaho National Laboratory
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Reporter/conference producer
Ragan Communications
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Division Communications Manager
Caterpillar
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MODERATOR

Isis Simpson-Mersha

Reporter/conference producerRagan Communications

Isis Simpson-Mersha is a conference producer and reporter at Ragan Communications where she writes content for Ragan.com, PR Daily and Ragan’s Workplace Wellness Insider. She also produces conferences (live and virtual), workshops, bootcamps and webinars with strategic content. Before joining the Ragan team, Simpson-Mersha worked for MLive as a digital and newspaper journalist, reporting on communities and businesses and other topics in mid-Michigan. She also worked as a radio news producer and host at NPR member station, WCMU Public Radio during her time at Central Michigan University.

WHO SHOULD ATTEND?

You should attend this webinar if you spend at least a quarter of your time in any of these areas:

Corporate Communications • Internal Communications • Executive Communications • HR Communications • Corporate Culture • Employee Engagement • Human Resources

REGISTER NOW

PRICING
Register now for Writing Workshop for Internal Communicators:
Early Bird Rates Rates
Standard Registration $499 $575
Ragan Insider Registration $399 $475
Nonprofit/Gov/Edu Registration $349 $425

Phone registrations and group pricing: For group orders please contact our customer service team at 800-878-5331 or cservice@ragan.com

Top reasons to attend this webinar

  • You’ll receive all the slides and handouts.
  • You’ll get access for you and your entire team to watch.
  • You’ll have access to the recording for 12 months.
QUESTIONS

Registration
For questions related to event registrations, please contact:

Shallon Blackburn
Customer Service & Sales Manager
ShallonB@ragan.com

Sponsorship
If you’re interested in sponsoring this event, please contact:

Hannah Lavelle and
Andrew Newton
sponsorship@ragan.com

Program
For information on programming and speakers please contact:

Isis Simpson-Mersha
Reporter/conference producer
isiss@ragan.com

 

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