Employee Communications Boot Camp

If you want to improve the way your organization communicates (to everyone), start inside.

Nov. 22: Morrisville, North Carolina (Research Triangle)

AGENDA PRESENTER WHO SHOULD ATTEND LOCATIONS REGISTER NOW

Sometimes neglected, often forgotten and almost always undervalued, employee communications may finally be getting its due. Organizations are realizing that great communication begins inside the enterprise before venturing beyond the walls to customers, prospects, the media and the community.

In this one-day workshop, Julie Baron will guide you through the steps to revive, upgrade and even reinvent your employee communications.

What you’ll learn:

  • Map the current and future state of your employee communications
  • Identify the obstacles to great employee communications—and remove them
  • Assess what’s working—and what’s not—by asking the people who know best: employees, managers and leaders
  • Build a strategy that connects employee communications to your organizational goals
Don’t miss this unique opportunity!
AGENDA

9-10:30 a.m.

What’s wrong with employee communications—and how to fix it

We’ll begin our day with a clear-eyed assessment of where you stand and what you’re up against. Where has your employee comms gone wrong? What does your gut tell you about what’s working—and what isn’t? And where exactly are you trying to go? In this session, you will:

• Draw a picture (literally) of the current and future state of your communications
• Identify the barriers to more effective employee comms—and how to remove them (We’ll share our top five)
• Make the business case for change
• Ensure your communication connects directly to your organization’s strategic goals

10:30-10:45 a.m.

BREAK

10:45 a.m.-12:15 p.m. 

What you learn when you listen: Communication audits

A communication audit tells you where you are so you can figure out where you want to be. You’re looking for the gaps—in understanding and awareness, between leaders and employees and among managers. What do your audiences need, and are your channels up to the task? In this session, you will:

• Plan your audit: What do you have to know?
• Get data: Craft a survey that quantifies what needs to change
• Go deeper: Conduct focus groups to ask “why?” and “what if?”
• Talk to the boss: Why you need to ask your leaders tough questions
• Check your work: How to evaluate your channels and content

12:15-1:15 p.m.

LUNCH ON YOUR OWN

1:30-2:45 p.m.

Build your newsroom

You’ve got your data. You have your strategy. Now it’s time to reimagine your employee communications function and integrate it with all the other disciplines, including PR and marketing. Let’s get to work. Here’s your to-do list:

• Reorganize your staff into a newsroom
• Integrate employee communications with PR, marketing and other communication disciplines
• Train your staff. Be a better writer by becoming a better reporter
• Establish your brand voice
• Transform the Town Hall
• Managers on tap: Make the cascade flow—in both directions
• Make your bucket list. What will you do next, starting tomorrow?

2:45-3 p.m.

BREAK

3-4:30 p.m.

Employee communications transformed

Internal communications doesn’t have to be boring—or even just internal. Writing doesn’t have to be flat. Videos don’t have to be robotic talking heads. Employees really can be ambassadors. Managers can cascade in both directions. In our closing session, let’s see what your new employee comms will look like, including:

• Brand journalism, inside and out
• Making the shift to mobile
• The dominance of visual communication: photos, infographics and video
• Internal social media as a collaboration tool
• Leaders unplugged
• Measuring everything to show how communication supports the organization’s mission and values

REGISTER NOW

One location to choose from:

Nov. 22: Morrisville, North Carolina (Research Triangle)

VIEW FULL AGENDA

 

PRESENTER

Julie Baron

Affiliate consultantRagan Consulting Group

Julie Baron is an affiliate consultant with the Ragan Consulting Group and has 25 years of communications experience.  She is a resourceful communications strategist with demonstrated ability to work internally within the organization, as well as externally within the community. Her functional expertise includes employee and leadership communications, global communications, training and public/media relations. Baron’s client list includes Chicago Public Schools, Follett, Grainger, the National Association of Realtors, PepsiAmericas, ServiceMaster, Verizon and Walgreens. Prior to opening Communications Works, which helps organizations positively improve financial and operating results through communication, Baron held senior-level communications positions for NEC and Motorola.

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WHO SHOULD ATTEND

If you work in:

Corporate communications • Employee engagement • Internal communications
Strategic communications • Global communications • Digital communications
Human resources • Executive communications • Social media

LOCATION

Nov. 22: Morrisville, North Carolina (Research Triangle)

Workshop venue:
Lenovo
8001 Development Drive
Building 8, Conference room: F2, 2E – L1 B
Morrisville, NC 27560

REGISTER NOW

SPONSORSHIP OPPORTUNITIES

Join us as an event sponsor and meet your target audience, showcase your products, present thought leadership, generate leads and boost your brand.

Here are a few opportunities we offer:

  • Exhibitor booths
  • Speaking sessions on the main agenda
  • 10-minute lightning talks
  • Networking cocktail receptions
  • Bonus breakfast or lunch sessions
  • Small group dine-arounds
  • Track sponsor and emcee
  • Title badge sponsorship
  • Ragan and PR Daily award sponsorship

Ragan events are educational, inspirational and fun!
Our sponsors are an important part of the success of every event.

For more information on opportunities available at this specific event, reach out to sponsorship@ragan.com.

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