Strategic images: How visuals can shape your branding

How important are Instagram, Pinterest, YouTube, and video to your external communications? Online marketing increasingly will rely on images as the digital world evolves, a study shows.

Ragan Insider Premium Content
Ragan Insider Content

The world of news has morphed over the past decade into a different landscape, and communications and marketing professionals have adapted along with the digital world.

What we need to consider next is embracing a social visual communications strategy that will help us succeed in information distribution and consumption. So, how do we make images strategic?

Shel Holtz, in a session kicking off the 2013 IABC World Conference this week in New York City, spoke on Communications Implications for the Current Hottest Digital Trend. He gave a view—and a reality check—on the relationship between how news is delivered and consumed today and how that is changing for the future. He emphasized that businesses must rethink their approach to the content they share.

The focus of social visual communications was just one key point Holtz introduced as a way businesses need to redesign their strategic marketing and communications efforts. He noted that mainstream print and broadcast media are still breathing but that nearly a quarter of Americans have lost trust in newspapers. Fifty percent of mainstream broadcasts continue to talk about “breaking news” a full week after the initial story.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.